6 Page Company Research Paper (1 Week turnaround)

Aug 18th, 2014
SoccerBoss
Category:
Business & Finance
Price: $60 USD

Question description

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. 


Write a six (6) page paper in which you:

  • Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
  • Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
  • Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
  • Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
  • Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
  • Use at least six (6) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.


Tutor Answer

(Top Tutor) Daniel C.
(997)
School: University of Maryland
PREMIUM TUTOR

Studypool has helped 1,244,100 students

8 Reviews


Summary
Quality
Communication
On Time
Value
tinytim47
Dec 6th, 2016
" Wow this is really good.... didn't expect it. Sweet!!!! "
Five Star Tutor
Nov 23rd, 2016
" Outstanding Job!!!! "
mixedballz
Nov 23rd, 2016
" excellent work as always thanks for the help "
lilmoe415
Nov 14th, 2016
" Thank you, Thank you, for top quality work, this is your guy!! "
darnay
Oct 31st, 2016
" The best tutor out there!!!! "
dontuwannaknow
Oct 22nd, 2016
" Excellent work as always thanks so much "
SjSurvivor143
Oct 9th, 2016
" Thanks for the help. "
Joemoe
Sep 25th, 2016
" <3 it, thanks for saving me time. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors