Description
- Part 1: Design five (5) different integrated marketing tactics (including graphics and text/copy). The five tactics are as follows:
- A press release
- An email campaign
- ONE of the following: magazine advertisement, direct mail postcard, full-page flyer, tri-fold sales brochure, or banner ad
- ONE of the following: TV commercial (submit script), radio advertisement (submit script), or social media
- ONE of the following: coupon, rebate, sweepstakes, free give-away, or contest
The primary goal of your campaign is to introduce your new offering to the target audience. The secondary goal is to compel consumers to try your offering. - Part 2: Using a minimum of 2 scholarly sources complete a 4-5 page paper (including a references page) that discusses the following:
- Explain your rationale for choosing your five tactics for your IMC campaign. Be sure to incorporate concepts from the course to support your rationale! Your rationale should align with the marketing strategy you have already chosen.
- Explain how your promotion strategies will address the diversity of your customer base.
- Explain what other tactics you would use if you were launching a real campaign, and why. (They may or may not be in the list in Part 1.)
- Explain what tactics you would avoid, and why.
- Part 3: A key element in marketing today is being able to show results from your marketing investments or ROI (return on investment). Referencing the five items you created, answer the following questions in 1-2 pages:
- How would you track the activity from each one? Remember, your secondary goal is to compel consumers to try your offerings.
- What call to action will you use? (What do you want the consumer to do as a result of interacting with your promotion?)
- What tools would you use to track those calls to action for each piece? (Examples include ways and tools you would use for tracking social media, email distribution, or websites.
Explanation & Answer
Attached.
Running head: MARKETING TACTICS
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Marketing Tactics
Student’s Name
Institution
MARKETING TACTICS
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Marketing Tactics
Introduction
Marketing strategies include the different tactics that used to introduce a new product to
the market. There are also various tactics of compelling the consumers to try the offer by the
concerned company. The tactics include press releases, email campaigns, magazine
advertisements, direct mail postcards, flyers, banners, radio and TV advertisements, and social
media. Also, coupons, rebates, sweepstakes, free give-away, and contests may be used. Rutex
Technology Company is introducing a new product called Corona Update App.
Press Release
June 12, 2020. Rutex Technology Company, known for its innovative technologies,
Applications and mobile solutions is launching Corona Update App. This year the company is
inviting its esteemed customers to take part in the new application that will be released on June
12, 2020.
The App has been developed by the innovative developers of Rutex Company to give
updated information on the spread of COVID-19 disease across the world. The company has
seen and decided to respond to the thirst for updates about the disease. The App will provide the
users with the current top news about the disease at the palm of their hands. The App will be
made available in google play store from where the users will download and install in their
smartphones
Rutex will be giving free subscriptions for the first hundred users to download the App.
The company is, therefore, requesting the customers to stay updated and observe the guidelines
that are provided by the authorities. All these will be available in the App.
MARKETING TACTICS
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About Corona Update App: CUA is an application that is made to run on Android and
Windows operating systems. CUA is designed to serve populations across the world by giving
updates about coronavirus per country, per age, per gender, and other categories, as can be
determined by the user.
Email Campaign
The 2020 Corona Update Application
Get yourself up-to-date with the latest updates
about the COVID - 19 disease. The CU app is here
to give you the latest updates on the spread of the
disease across the world per country, per age, and
gender.
Download now
MARKETING TACTICS
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Banner Ad
MARKETING TACTICS
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Social Media
MARKETING TACTICS
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Coupon
The rationale in Choosing Adverting Tactic
The tactics used above for advertising the new App is based on some factors. These
factors have been considered best to achieve targeted markets. They have been reviewed and
evaluated and found best for the types of the population the company targets. Therefore, they
have been chosen because they meet certain criteria.
Segmentation of the market has been done before choosing the tactics. The market is
comprised of different people with various needs and tastes. The App provides information for a
varied population. The information retrieved and presented by the App can be presented
according to different criteria depending on the taste of the customers (Morgan et al., 2019). For
MARKETING TACTICS
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example, young people may prefer viewing the information in terms of age while that aged may
view in terms of gender. The marketing plans chosen for App have observed the marketing mix.
The strategies mix the price, product, and place as well as the promotion of the product. The
rationale for using these strategies of the market mix is because is to represent the following
aspects of the market activities (Venkatesan & Sridhar, 2019). The company offers the App at
affordable prices, the products meet the needs of the customers, the locations of the products are
convenient, and the target market knows about the promotion available for the product.
Competition from other technology companies has also been a factor to consider while
choosing the strategies. The strategies have been selected to meet as many customers as possible.
Diversifying the media for giving the information to the clients has been employed to ensure the
competitive advantage of the company (Morgan et al., 2019). Also, Rutex products are solutionoriented and, therefore, likely to gain more customers. The strategies employed are therefore
applied at different times of the day when the majority of the targeted market is able to get the
information.
How the Strategies Address Customer Base
The strategies chosen for advertising the App are meant to meet the expected consumers
of the product. The majority of Rutex company’s customers are the...
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