Attached.

OUTLINE, Promoting a Resort, Cascades Lodge
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Introduction
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Promotion entails revealing the merits of your product to potential buyers to make
them aware of the product, and at the same time, convince them to make a
purchase. Any business organization aims to generate considerable returns.

o

Promotion is essential in profit generation as it increases the number of customers
by making them aware of the existence of products and convincing them to buy
(Kumar & Kaushik, 2018).

o I am an employee at the Public Relations Firm; hence, the essay aims to outline the
ways that can help in increasing the brand identity and bookings as well.
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Cascaded Lodge’s Background information
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Resort Cascades Lodge is one of the best four stars hotel located in Estes Park,
Colorado, the gateway to Rocky Mountain National Park.

o

It is famous for its exquisite location with its immaculate architecture, which is
the primary source of attraction for tourists around the globe. The resort has been
providing its services for the last 30 years
Discussion of Appropriate Promotion Strategies

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Enhancing social media platforms
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In an attempt to reach out to more potential buyers, cost, convenience, and the
size of the audience are vital consideration factors when choosing and
advertisement platform.

o

Social medial qualifies as an optimal choice as it is cheap and reaches many
individuals instantly (Warren, 2016).

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Website Redesigning
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The landing page of their website does not have a clear BOOK US option.

o

The hotel's website needs to keep their Call for Action activities on their landing
page and visible enough so that the first thing that the customer sees is their
convenience in booking a room in the resort (Jung, Dieck & Chung, 2018).

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Social Media Presence
o The biggest issue in the marketing strategy of Resort Cascades Lodge is that it has
no social media pages. Considering the presence of social media can promote the
hotel’s identity, the resort needs to create their social media pages and attract
customers from all over the world.
o

It is advantageous to venture into the use of social media as it is cheap, fast, and
can reach millions of people instantly.

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Traffic creation
o To move more traffic to the website, get your site optimized, with the help of the
keyword planner, choose the most used keyword, and use it throughout your
content to have organic visitors.
o Writing content on topics like "Ten things to consider before booking a hotel" and
"Seven things to take on vacation" blogs on such issues with the right placement of
the keyword related to Resort Cascades Lodge is the best way of attracting visitors
to the website

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Giveaways
o Since the mother's day is around the corner and mommy bloggers are invited, then
it is the best time to collaborate with the other brands such as any kind of clothing
brand and baby products brand
o . Giveaways are essential as they make potential customers have a taste of the
product. Many will be repeat customers if the quality of the giveaway is good.

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Surprise
o

For the farewell night, a surprise for the bloggers like giving them the vouchers
of a 50% discount on their next visit to the hotel will be appropriate

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Conclusion
o Promotion is essential as it increases the number of customers by making them
aware of the existence of products and convincing them to buy. Social media is the
best platform to promote a business. Celebrities can also be used to increase
awareness of the brand. Finally, rewards for those who bring new customers will
create a chain-like promotion procedure, and the customer will keep growing.


Running head: PROMOTING A RESORT, CASCADES LODGE

PROMOTING A RESORT, CASCADES LODGE
Student’s Name:
Institution affiliation
Date:

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PROMOTING A RESORT, CASCADES LODGE

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Promoting a Resort, Cascades Lodge
Introduction
Promotion entails revealing the merits of your product to potential buyers to make them
aware of the product, and at the same time, convince them to make a purchase. Any business
organization aims to generate considerable returns. The returns vary based on the number of
customers that a business is capable of attracting. ...