University of South Florida Marketing Management Questions

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Academic Affiliation with California State University – Northridge Department of Business Administration Continuous Assessment -3 Second Semester 2019-20 Course Code Course Name Course Instructor Date Section Student's Name : MKT 304 : Introduction to Marketing Management : Mr. Syed Kaleemullah : 10 May, 2020 : 3 : ……………………………………………………………………….. I. D. Number : ……………………………………………………………………….. Question No. O1 5 1 2 3 Outcomes Total O2 5 Marks Obtained O3 O4 O5 5 15 O6 Maximum Comments if any Marks /10 /05 /15 /30 Total Marks(in figures) Total Marks(in words) Evaluator’s Signature Remark: Candidates are advised to read all instructions before answering. Description of the Tool: Read the lecture notes /Course material and case carefully, identify problems and issues in scenario and respond to specific questions you have been asked. Individual Assignment Assessment Weighting: 30% Submission Date (s): 17th May, 2020 Assessment Weighting: 30% Plagiarism Policy “Plagiarism is using someone else’s work, in whole or in part, as one’s own without crediting or citing that source properly. It also occurs if the permission has not been obtained from the author to use his or her work. It includes all electronic sources, all printed and written sources; and all verbal sources. In BUC sharing one’s work with other students is also considered an act of plagiarism. Plagiarism can lead to punishment ranging up to giving grade (f) in the course or dismissal from the college” Submission Instructions ▪ ▪ ▪ ▪ ▪ ▪ Use A4 size paper Use Times New Roman 12 font size with double (2) line spacing Use first page of assignment as cover page to submit your work Multiple pages must be stapled at top left corner Late submission is subjected to deduction of 2 marks per delayed day Student will be awarded zero grades and served with academic warning in case of submitting plagiarized work Page 2 of 6 SECTION-A (5 x 2= 10 Marks) Question No. 1: Note: Answer all the following questions: 1. Define marketing management and outline the steps in the marketing process. (2.5 Marks) 2. Explain that how role of a marketing manager is beyond traditional responsibilities. (2.5 Marks) 3. Discuss the marketing management orientations that guide marketing strategy. (2.5 Marks) 4. Identify and briefly characterize the five stages of the product life cycle. (2.5 Marks) SECTION –B Question No. 2: Multiple-Choice Questions (Circle the correct Answer) (5 x1=5 Marks) 1. ____________ is the amount of money charged for a product or service. a) Experience curve b) Price c) Demand curve d) Wage 2. Price is the only element in the marketing mix that produces __________. a) Revenue b) Variable costs c) Expenses d) Fixed costs Page 3 of 6 3.__________pricing is product driven. The company designs what it considers to be a good product, totals the expenses of making the product, and sets a price that covers costs plus a target profit. a) Value-based b) Fixed cost c) Cost-based d) Variable 4. Which of the following is an external factor that affects pricing decisions? a) The salaries of production management. b) Competition. c) The salaries of finance management. d) None of the above 5. Price setting is usually determined by _____ in small companies. a) Top management b) Marketing departments c) Sales departments d) Divisional managers Page 4 of 6 SECTION – C Question No. 3: (5x3=15 Marks) Case study: Page 5 of 6 END OF ASSIGNMENT Page 6 of 6 Academic Affiliation with California State University – Northridge Department of Business Administration and Accounting Individual Assignment-3 Second Semester 2019-20 Course Code Course Name Course Instructor Date Section Student's Name : MGT 380 : Employment Practices : Mr. Syed Talha Hussaini : 9th May, 2020 : 1 and 2 : ……………………………………………………………………….. I. D. Number : ……………………………………………………………………….. Question No. O1 1 2 3 4 5 Outcomes Total O2 Marks Obtained O3 O4 O5 O6 Maximum Comments if any Marks 5 5 5 8 7 /30 Total Marks(in figures) Total Marks(in words) Evaluator’s Signature Remark: Candidates are advised to read all instructions before answering. Objectives: The following student learning outcome of the course in this continuous assessment tool: SLO3. Evaluate Pay and other benefits, non-payment and deductions. SLO4. Differentiate employees health and safety. Description of the Tool: Read the questions given below and answer them accordingly in brief. Purpose: The purpose of this assignment is to identify employee’s rights and benefits (leave rights) to avoid work life conflict and evaluate the standards for offering Pay and other benefits basing on performance appraisals. Individual Assignment Submission Date (s): 22nd May, 2020 Assessment Weighting: 30% Plagiarism Policy “Plagiarism is using someone else’s work, in whole or in part, as one’s own without crediting or citing that source properly. It also occurs if the permission has not been obtained from the author to use his or her work. It includes all electronic sources, all printed and written sources; and all verbal sources. In BUC sharing one’s work with other students is also considered an act of plagiarism. Plagiarism can lead to punishment ranging up to giving grade (f) in the course or dismissal from the college” Submission Instructions ▪ ▪ ▪ ▪ ▪ ▪ Use A4 size paper Use Times New Roman 12 font size with double (2) line spacing Use first page of assignment as cover page to submit your work Multiple pages must be stapled at top left corner Late submission is subjected to deduction of 2 marks per delayed day Student will be awarded zero grades and served with academic warning in case of submitting plagiarized work Page 2 of 3 TASK 1. Discuss about performance appraisals.(Describing performance appraisals, its criteria and standards, its purpose and advantages and disadvantages(at least 5 each). (3+3+2+7=15 Marks) 2. Read chapter 2 of Oman Labour Law(Topic Leaves). Explain the different types of leaves and their conditions, for private employees. If you are asked to suggest any other leave which is not available in the existing law, what kind of leave it will be, give at least one reason, why your suggestion has to be accepted? (7+8=15 Marks) END OF ASSIGNMENT Page 3 of 3 SULTANATE OF OMAN MINISTRY OF MANPOWER LABOUR LAW 2012
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Explanation & Answer

Attached.

TASK
1.
Performance appraisal is the systematic procedure through which the various employee's
performances are evaluated at the workplace concerning the various projects attributed to them
in addition to their contribution to the organization s success. The criteria for performance
appraisals are based on the quality of work done by the employee. The upholding of particular
standards that brings better results as part of the job description meets appraisal standards. The
main purposes of appraisals are;


To initiate an employee’s effectiveness and productivity when it comes to their jobs with
consideration of the time and cost factor.



To foster employee initiative and ability to work without help or supervision.



To foster cooperative teamwork effort by a group or team that is aimed at the production
of particular results.



To solve problems and difficult situations successfully.

Advantages of Appraisals.


They provide opportunities for employers to be able to reward in addition to recognize
their employees.



Appraisals allow for the organization to come up with clear objectives in addition to
navigation of challenges that arise.



They encourage continuous development and progression of employees within the
workplace.



They encourage cultures of trust and honesty among employees.



Open up discussions on training and support.

Disadvantages of Appraisals.


If they are not conducted in the right way, they can result in negative experienc...


Anonymous
Really helpful material, saved me a great deal of time.

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