OL 215 SNHU Southwest Airlines Company Paper

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OL 215

Southern New Hampshire University

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OL 215 Final Project One Milestone One Guidelines and Rubric For this assignment, due in Module Two, you will submit a 1-2 page (maximum) document that will identify your chosen successful company from the suggested list. You are expected to provide a brief overview of the successful company that you have chosen to benchmark for management best practices. You should also include specific examples related to the fundamental principles of management and the company’s mission and vision statement. Instructor feedback should be applied to your Final Project One submission. You must select a company from the list of suggested companies below. Resources related specifically to the successful companies listed are provided. SAS    SAS.com SAS: A New No. 1 Best Employer How SAS Became the World’s Best Place to Work  An Interview With the Godfather of Data Analytics, SAS’s Jim Goodnight Google  Google.com  How Google Motivates Their Employees With Rewards and Perks  Lessons From Google’s Management Style  Google’s Management Style Grows Up  Google’s Greatest Innovation May Be Its Management Practice Zappos  Zappos.com  No Managers Required: How Zappos Ditched the Old Corporate Structure for Something New  Zappos: A Workplace Where No One And Everyone Is The Boss  Zappos Company Culture (5:41) o The captioned version of the video located in this document may be accessed in the following link: OL-215 Zappos Company Culture (CC) Southwest Airlines  SouthwestAirlines.com  Southwest Airlines Opens for Business - Customers  Effective Management at Southwest Airlines  Apple     Southwest Airlines: Strategy Genius or Common Sense? (8:32) o The captioned version of the video located in this document may be accessed in the following link: OL-215 Southwest Airlines: Strategy Genius or Common Sense? (CC) Apple.com Apple Management Lessons Every Company Should Steal 8 Management Lessons I Learned Working at Apple Steve Jobs Talks About Managing People (2:26) o The captioned version of the video located in this document may be accessed in the following link: OL-215 Steve Jobs Talks About Managing People (CC) Specifically, the following critical elements must be addressed: I. II. Provide a brief overview of the successful company that you have chosen to benchmark for management best practices Include specific examples relating to the fundamental principles of management and the company’s mission and vision statement Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Critical Elements Overview Principles of Management/Company's Mission and Vision Proficient (100%) Provides a brief overview of the successful company that was chosen to benchmark for management best practices Includes specific examples relating to the fundamental principles of management and the company’s mission and vision statement Needs Improvement (75%) Provides an overview of the company that was chosen to benchmark for management best practices but details lack relevance or are cursory Includes examples relating to the fundamental principles of management and the company’s mission and vision statement but examples are not specific or explanation is lacking in detail Not Evident (0%) Does not provide an overview of the company that was chosen Value 40 Does not include specific examples relating to the fundamental principles of management and the company’s mission and vision statement 40 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 20 100%
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Explanation & Answer

Attached.

Introduction

A. Topic/focus of the essay
B. Thesis Statement

Body

First paragraph description

A. Summary of first piece of supporting evidence/information
B. Summary of second piece of supporting evidence/information

Second paragraph description

A. Summary of first piece of supporting evidence/information
B. Summary of second piece of supporting evidence/information

Third paragraph description

A. Summary of first piece of supporting evidence/information
B. Summary of second piece of supporting evidence/information

Conclusion

A. Restatement of thesis
B. Concluding remarks


Running Head: SOUTHWEST AIRLINES COMPANY

Southwest Airlines Company
Student’s Name
Instructor’s Name
Institutional Affiliation
Date

SOUTHWEST AIRLINES COMPANY

2

Southwest Airlines Company Overview
The airline industry is one of the most flourishing businesses both within the United
States and internationally. Southwest Airlines Company has been reported to be the world’s
largest low-cost carrier. The compan...


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