In the article "Why Hard Nosed Executives" some of its focus is on the issue that management would use research in gathering information; that research discovery is a valid effort but results are contingent and may be useful in some situations but not others.
management is a decision making entity
decisions should be informed decisions
some decisions require prompt decision making, and
research is time consuming
Develop guidelines for how and when research should be used by management.
Detail the implications of this case study from the Harvard Business Review to the issue of Management Research