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Review the "Guerrilla Marketing Campaign" from Coca-Cola®. Here is the link - https://blogclowbaack.net/2014/05/12/coca-cola-cha...
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- Based on all of the material you have viewed, what message is being conveyed by Coca-Cola? Provide support for your answer. 2 - 3 slides
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GUERILLA AND BUZZ MARKETING:
Coca-Cola’s Message
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Message Conveyed by Coca-Cola
➢
The message that Coca-Cola puts across in these special C...
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Amazon is an online retail business headquartered in Seattle, United States. It is an electronic commerce business specialized in selling consumer ...
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Hurricane Fire Loss Answer On Msword
On December 5, 2019, a hurricane destroyed the merchandise inventory of the Key West Music Company. In a waterproof secure ...
Hurricane Fire Loss Answer On Msword
On December 5, 2019, a hurricane destroyed the merchandise inventory of the Key West Music Company. In a waterproof secure safe were the company’s ...
Financial Statement Analysis Kaplan Prospective Analysis
Developing
pro forma financial statements and cash flow forecasts depends heavily
upon sales forecasts. Imagine you ar ...
Financial Statement Analysis Kaplan Prospective Analysis
Developing
pro forma financial statements and cash flow forecasts depends heavily
upon sales forecasts. Imagine you are a financial analyst working for a
major stockbroker, and you are trying to develop a one-year sales
forecast for a major national department store. List five pieces of information you want to obtain to aid you in your forecast, and explain why they will aid you in your forecast.Now
that you have made your best prediction of next year's sales, you will
want to estimate next year's cost of goods sold. Pick two pieces of information you definitely want to obtain in order to help you with this task, and explain why they will be helpful.Just do response each posted # 1 to 3 only down below.Posted 1 Good morning class, When making sales forecasts, it's important to have detailed
information about a company. For starters, an analyst would want to know
how a firm performed in previous years, as a company's past performance
is indicative of future performance. He should also like to have data
about similar companies: by having this he is better able to judge his
company's performance. Additionally, he needs macroeconomic data to
contextualize his company's past performance and anticipate the economic
conditions for the future year. Information on marketing, and its
correlation with sales, would also be useful. Lastly, the analysts
should like to have additional information on how the supply and demand
for his company's product(s) is expected to change in the coming year. Two useful pieces of information for estimating COGS would be (1)
previous COGS and (2) how much inventory (in terms of quantity) the
company plans to purchase. Both data points are necessary for
forecasting future costs. Posted 2 When predicting the future sales forecast it is important to consider
these five things in order to most accurately depict what is to come.
One item would be the economy of which your company is participating in
and the the health of the market. The conditions will show the amount of
money being traded by consumers in the market and if the market will be
sustained or in decline. The next item would be the sales returns in
allowances that shows the companies ability to maintain a sale. The next
would direct cost as this shows the amount of cost related to the sales
to determine part of the gross margin that helps in determining
financial standing. Another would be demand sustainability as if the
company can maintain the demand of the product or if they are over
producing causing a stagnate inventory this could also be looked at
through the inventory turnover. Lastly look in the selling price per
unit to depict the potential money to be made of each sale and the price
compared to the market. To determine the potential COGS you first have
to look into historical data that will have a percentage to base the
potential of future cost. Another factor would be to look an inventory
and fluctuation of the cost of the raw materials that make up the
material. As the industry and the economy change the cost will
fluctuate.Posted 3 Ff I was a financial analyst, in order to better forecast the sales of next year, I would want to obtain data on competitors within the industry, economic conditions, historical data, the company's budget, and different trends in sales. Obtaining data regarding competitors will help in comparing one company to the other; possibly using one as a benchmark. Monitoring economic conditions will allow a company to see any increases or decreases in supply and demand as well as other circumstances such as interest rates and more. Historical data is probably the first source in forecasting. This is concrete data that is readily available and describes the past. Knowing the company's budget and what they can spend determines what they are capable of (to an extent) in the future. Lastly, looking at trends in sales can put a company in a better position to project future sales. They can look at the percentage increases or decreases that have happened in the past. In order to predict next year's cost of goods sold, the pieces of
information that I would want are manufacturing costs as well as salary
and wages. Some employees may get raises so knowing this information can
help in estimating cost of goods sold. Additionally, being familiar
with manufacturing costs or how much the manufacturer is going to raise
or lower prices is a good determinant in accurate forecasting. Knowing
this type of information will better suite management in forecasting the
future.
Police Response to Domestic Violence
Resource: Understanding Violence and VictimizationWrite a
700- to 1,050-word paper in which you discuss the police respo ...
Police Response to Domestic Violence
Resource: Understanding Violence and VictimizationWrite a
700- to 1,050-word paper in which you discuss the police response to
domestic violence and related intimate partner victimization. Address
the following:
Police response practices to domestic violence incidents and calls for service
Mandatory criminal charging in domestic violence cases
Crime data and trends in domestic violence
Future approaches to police response in domestic violence incidents
Format your paper consistent with APA guidelines.
Case Study 1: Transforming the Organization
Case Study 1: Transforming the OrganizationDue Week 5 and worth 175 pointsCongratulations! The executives are taking your ...
Case Study 1: Transforming the Organization
Case Study 1: Transforming the OrganizationDue Week 5 and worth 175 pointsCongratulations! The executives are taking your information system proposal seriously. In fact, they think it has the potential to transform the way the organization works.The CIO asked you to read Connelly (2016) to think about what resources you’ll need to get your new information system up and running. Please also review the five case studies in (Basu 2015, p. 32-35) so you can recommend a change management pattern for your company to follow.Write a memo to the CIO that describes how to implement your information system into the organization. Please focus on these topics:1. How much of the implementation work can you handle? What additional resources (people, information, time, money, etc.) will expedite the process so you don’t end up like Susie Jeffer?2. Outline a change management strategy: What new equipment and software are necessary? What training and support will the staff need? How will the staff complete their work during the transition period? Do you anticipate other areas of resistance?3. The CIO is very skeptical, so provide evidence that your assessment is accurate and complete. It can be difficult to admit to personal limitations!Your memo should be 3–5 pages long.References:Basu, K. K. (2015). The Leader's Role in Managing Change: Five Cases of Technology-Enabled Business Transformation. Global Business & Organizational Excellence, 34(3), 28-42. doi:10.1002/joe.21602.Connelly, B., Dalton, T., Murphy, D., Rosales, D., Sudlow, D., & Havelka, D. (2016). Too Much of a Good Thing: User Leadership at TPAC. Information Systems Education Journal, 14(2), 34-42
Stanford University Critical Thinking and Effective Writing Skills Questions
Access the SEC's Plain English Handbook and identify six principles of clear writing identified in Chapter 6. How do you ...
Stanford University Critical Thinking and Effective Writing Skills Questions
Access the SEC's Plain English Handbook and identify six principles of clear writing identified in Chapter 6. How do you think these six principles are of benefit to practicing accountants?How could the SEC mandate companies to follow these six principles?Do you think companies sometimes elect not to follow these principles to partially disguise poor operating results? Why, or why not? Weirich, T. R., Pearson, T. C., & Churyk, N. T. (2020). Accounting and auditing research, tools, and strategies (10th ed.). Wiley. Do the discussion the response each posted below. Posted 1 The six principles of clear writing listed in the SEC’s Plain English Handbook are using active voice and strong verbs, using personal pronouns, using concrete terms instead of abstractions, omitting unnecessary words, using positive terms instead of negatives, and using short sentences (Office of Investor Education and Assistance, 1998). How do you think these six principles are of benefit to practicing accountants? These principles are beneficial because they make practicing accountants’ writing easier to understand for those who do not have a background in accounting. Specifically, using concrete terms instead of abstractions, or even jargon, helps readers understand the document with ease. Also long, wordy sentences; sentences that use the passive voice; and sentences with multiple negatives are difficult to read and comprehend. They often require the reader to reread the sentence several times before they understand what the writer is trying to convey. By eliminating these problems, accountants can make it easier for clients to understand what they are communicating, respond, and take any necessary actions. How could the SEC mandate companies to follow these six principles? The SEC could mandate companies to follow these principles by returning any documents that have been submitted for approval that do not follow the principles and requesting that they be rewritten. This would require them to reject the documents until they are writing in plain English. Do you think companies sometimes elect not to follow these principles to partially disguise poor operating results? Why, or why not? I do think that some companies choose not to follow these principles to disguise poor operating results. By using long, convoluted sentences; abstract, technical words; and double negatives, they can discourage a reader from trying to understand or pay attention to what their documents say. This still allows the company to claim that they disclosed the information. References Office of Investor Education and Assistance (1998). A Plain English Handbook. U.S. Securities and Exchange Commission. Retrieved from https://www.sec.gov/pdf/handbook.pdf Posted 2 The Plain English Handbook (SEC, 1998) demonstrates how to construct clearer and more useful disclosure documents by employing well-established approaches for writing in plain English. The manual provides six principles to follow to ensure clear writing listed below; Utilize strong verbs in the active voicePersonal pronoun useAvoid abstractionsDo not use superfluous wordsPositive writingUtilize short sentences How do you think these six principles are of benefit to practicing accountants? Utilizing the six principles listed above ensures the documents they distribute are easy to understand by their audience. Many times the readers of those documents are not accounting professionals and if they use too many complex words, the reader may not be able to understand. Warren Buffet discussed in the preface that he studied documents from public companies and he stated “I’ve been unable to decipher just what is being said or, worse yet, had to conclude that nothing was being said” (SEC, 1998). Practicing accountants that use clear language provide a level of transparency with their audience. This allows companies, BOD members, consumers be able to understand and comprehend the data or reports being distributed. Investors will be better able to comprehend what they are purchasing and make educated decisions about whether to keep or sell their assets. If brokers and financial advisors can read and comprehend these papers quickly and readily, they can make better suggestions to their customers. How could the SEC mandate companies to follow these six principles? On October 13, 2010, the Plain Writing Act of 2010 was signed into law. Federal agencies must employ clear government communication that the public can understand and use, according to the law (Plainlanguage, 2010). The SEC provides guidelines on how the documents can be prepared. Much like we do in our classes, there is always a certain type of font or format accepted. The same could be outlined for companies. Within this handbook they instructed the readers to “read Securities Act Release No. 33-7497 (January 28, 1998) for information on plain English principles” (SEC, 1998). In 1998, The Securities and Exchange Commission (SEC) passed a regulation requiring the use of plain English in certain portions of prospectuses (SEC, 1998). Do you think companies sometimes elect not to follow these principles to partially disguise poor operating results? Why, or why not? I think the majority of companies do not elect to follow these principles with ill intent. There is a process to elect the principles but smaller companies may not have the ability to have multiple people review a document or be able send the accountant to training on how to write clearer. However, I do believe that some companies could choose not to elect the principles in order to hide poor results. The more jargon they use the harder it would be to follow and understand. Readers will lose interest if they cannot engage with the document and may overlook a bad result. References plainlanguage.gov | Law and requirements. (2011). Plainlanguage.gov. https://www.plainlanguage.gov/law/ SEC.gov | Plain Writing Initiative. (n.d.). Www.sec.gov. https://www.sec.gov/plainwriting.shtml US Securities and Exchange Commission. (1998). A Plain English Handbook How to create clear SEC disclosure documents. https://www.sec.gov/pdf/handbook.pdf Posted 3 Below are the six principles of note found in the SEC’s Plain English Handbook along with a brief description of how they benefit practicing accountants: Use the active voice with strong verbs – makes things short and clear. An example of an active voice is, “the man bought the snack” whereas the passive voice sounds like “the snack was bought by the man.”Use personal pronouns – this aids in the reader’s comprehension and allows the writer to more easily “speak” to them. This is also contrary to many formal writing principles.Bring abstractions down to earth – this makes complex terminology such as mutual funds, zero coupon bonds and so on far more comprehensive and involves using simple examples.Omit superfluous words – The fewer words, the better. For example, instead of saying “because of this reason,” simply say “because.”Write in the positive – The concept of simplification applies to many of these. In this case, positive writing means avoiding negatives. For example, saying “unqualified people will not get something” is far more confusing than simply saying “qualified people will get something.”Use short sentences – A sentence becomes more confusing the longer it gets. Rather than leaving investors confused by overly packed statements, writers should focus on simplification and separation of ideas and concepts. With all of this said, the course text further confirms the overall importance of comprehension as well, stating, “comprehension converts, defends, distinguishes, estimates, extends, explains, predicts, etc.” (p. 25). This simple idea surely is not easily enforced quantitatively. For example, if the SEC set a character count on earnings reports, investors might be frustrated by the lack of present information. Alternatively, whatever company tasked with reporting their earnings, could effectively disguise poor operating results via excruciatingly long reports and incomprehensive jargon. However, many companies would prefer to efficiently communicate with people as this will likely breed greater future investment. It seems likely that while the SEC may have difficulty enforcing the principles of clear writing, the natural consequences accompanying utilizing it or not will largely follow suit. In other words, unnecessarily long reports naturally do not instill confidence in a company. Alternatively, clear reports do, leading to greater investment and prosperity for those communicating more simply. If an investor cannot comprehend a company’s financial reports, they should not invest in it. References A plain English handbook - SEC. (n.d.). Retrieved January 12, 2022, from https://www.sec.gov/pdf/handbook.pdf Weirich, T. R., Pearson, T. C., & Churyk, N. T. (2021). Accounting & auditing research: Tools & strategies. Wiley.
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Amazon.com
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Amazon is an online retail business headquartered in Seattle, United States. It is an electronic commerce business specialized in selling consumer ...
7 pages
Hurricane Fire Loss Answer On Msword
On December 5, 2019, a hurricane destroyed the merchandise inventory of the Key West Music Company. In a waterproof secure ...
Hurricane Fire Loss Answer On Msword
On December 5, 2019, a hurricane destroyed the merchandise inventory of the Key West Music Company. In a waterproof secure safe were the company’s ...
Financial Statement Analysis Kaplan Prospective Analysis
Developing
pro forma financial statements and cash flow forecasts depends heavily
upon sales forecasts. Imagine you ar ...
Financial Statement Analysis Kaplan Prospective Analysis
Developing
pro forma financial statements and cash flow forecasts depends heavily
upon sales forecasts. Imagine you are a financial analyst working for a
major stockbroker, and you are trying to develop a one-year sales
forecast for a major national department store. List five pieces of information you want to obtain to aid you in your forecast, and explain why they will aid you in your forecast.Now
that you have made your best prediction of next year's sales, you will
want to estimate next year's cost of goods sold. Pick two pieces of information you definitely want to obtain in order to help you with this task, and explain why they will be helpful.Just do response each posted # 1 to 3 only down below.Posted 1 Good morning class, When making sales forecasts, it's important to have detailed
information about a company. For starters, an analyst would want to know
how a firm performed in previous years, as a company's past performance
is indicative of future performance. He should also like to have data
about similar companies: by having this he is better able to judge his
company's performance. Additionally, he needs macroeconomic data to
contextualize his company's past performance and anticipate the economic
conditions for the future year. Information on marketing, and its
correlation with sales, would also be useful. Lastly, the analysts
should like to have additional information on how the supply and demand
for his company's product(s) is expected to change in the coming year. Two useful pieces of information for estimating COGS would be (1)
previous COGS and (2) how much inventory (in terms of quantity) the
company plans to purchase. Both data points are necessary for
forecasting future costs. Posted 2 When predicting the future sales forecast it is important to consider
these five things in order to most accurately depict what is to come.
One item would be the economy of which your company is participating in
and the the health of the market. The conditions will show the amount of
money being traded by consumers in the market and if the market will be
sustained or in decline. The next item would be the sales returns in
allowances that shows the companies ability to maintain a sale. The next
would direct cost as this shows the amount of cost related to the sales
to determine part of the gross margin that helps in determining
financial standing. Another would be demand sustainability as if the
company can maintain the demand of the product or if they are over
producing causing a stagnate inventory this could also be looked at
through the inventory turnover. Lastly look in the selling price per
unit to depict the potential money to be made of each sale and the price
compared to the market. To determine the potential COGS you first have
to look into historical data that will have a percentage to base the
potential of future cost. Another factor would be to look an inventory
and fluctuation of the cost of the raw materials that make up the
material. As the industry and the economy change the cost will
fluctuate.Posted 3 Ff I was a financial analyst, in order to better forecast the sales of next year, I would want to obtain data on competitors within the industry, economic conditions, historical data, the company's budget, and different trends in sales. Obtaining data regarding competitors will help in comparing one company to the other; possibly using one as a benchmark. Monitoring economic conditions will allow a company to see any increases or decreases in supply and demand as well as other circumstances such as interest rates and more. Historical data is probably the first source in forecasting. This is concrete data that is readily available and describes the past. Knowing the company's budget and what they can spend determines what they are capable of (to an extent) in the future. Lastly, looking at trends in sales can put a company in a better position to project future sales. They can look at the percentage increases or decreases that have happened in the past. In order to predict next year's cost of goods sold, the pieces of
information that I would want are manufacturing costs as well as salary
and wages. Some employees may get raises so knowing this information can
help in estimating cost of goods sold. Additionally, being familiar
with manufacturing costs or how much the manufacturer is going to raise
or lower prices is a good determinant in accurate forecasting. Knowing
this type of information will better suite management in forecasting the
future.
Police Response to Domestic Violence
Resource: Understanding Violence and VictimizationWrite a
700- to 1,050-word paper in which you discuss the police respo ...
Police Response to Domestic Violence
Resource: Understanding Violence and VictimizationWrite a
700- to 1,050-word paper in which you discuss the police response to
domestic violence and related intimate partner victimization. Address
the following:
Police response practices to domestic violence incidents and calls for service
Mandatory criminal charging in domestic violence cases
Crime data and trends in domestic violence
Future approaches to police response in domestic violence incidents
Format your paper consistent with APA guidelines.
Case Study 1: Transforming the Organization
Case Study 1: Transforming the OrganizationDue Week 5 and worth 175 pointsCongratulations! The executives are taking your ...
Case Study 1: Transforming the Organization
Case Study 1: Transforming the OrganizationDue Week 5 and worth 175 pointsCongratulations! The executives are taking your information system proposal seriously. In fact, they think it has the potential to transform the way the organization works.The CIO asked you to read Connelly (2016) to think about what resources you’ll need to get your new information system up and running. Please also review the five case studies in (Basu 2015, p. 32-35) so you can recommend a change management pattern for your company to follow.Write a memo to the CIO that describes how to implement your information system into the organization. Please focus on these topics:1. How much of the implementation work can you handle? What additional resources (people, information, time, money, etc.) will expedite the process so you don’t end up like Susie Jeffer?2. Outline a change management strategy: What new equipment and software are necessary? What training and support will the staff need? How will the staff complete their work during the transition period? Do you anticipate other areas of resistance?3. The CIO is very skeptical, so provide evidence that your assessment is accurate and complete. It can be difficult to admit to personal limitations!Your memo should be 3–5 pages long.References:Basu, K. K. (2015). The Leader's Role in Managing Change: Five Cases of Technology-Enabled Business Transformation. Global Business & Organizational Excellence, 34(3), 28-42. doi:10.1002/joe.21602.Connelly, B., Dalton, T., Murphy, D., Rosales, D., Sudlow, D., & Havelka, D. (2016). Too Much of a Good Thing: User Leadership at TPAC. Information Systems Education Journal, 14(2), 34-42
Stanford University Critical Thinking and Effective Writing Skills Questions
Access the SEC's Plain English Handbook and identify six principles of clear writing identified in Chapter 6. How do you ...
Stanford University Critical Thinking and Effective Writing Skills Questions
Access the SEC's Plain English Handbook and identify six principles of clear writing identified in Chapter 6. How do you think these six principles are of benefit to practicing accountants?How could the SEC mandate companies to follow these six principles?Do you think companies sometimes elect not to follow these principles to partially disguise poor operating results? Why, or why not? Weirich, T. R., Pearson, T. C., & Churyk, N. T. (2020). Accounting and auditing research, tools, and strategies (10th ed.). Wiley. Do the discussion the response each posted below. Posted 1 The six principles of clear writing listed in the SEC’s Plain English Handbook are using active voice and strong verbs, using personal pronouns, using concrete terms instead of abstractions, omitting unnecessary words, using positive terms instead of negatives, and using short sentences (Office of Investor Education and Assistance, 1998). How do you think these six principles are of benefit to practicing accountants? These principles are beneficial because they make practicing accountants’ writing easier to understand for those who do not have a background in accounting. Specifically, using concrete terms instead of abstractions, or even jargon, helps readers understand the document with ease. Also long, wordy sentences; sentences that use the passive voice; and sentences with multiple negatives are difficult to read and comprehend. They often require the reader to reread the sentence several times before they understand what the writer is trying to convey. By eliminating these problems, accountants can make it easier for clients to understand what they are communicating, respond, and take any necessary actions. How could the SEC mandate companies to follow these six principles? The SEC could mandate companies to follow these principles by returning any documents that have been submitted for approval that do not follow the principles and requesting that they be rewritten. This would require them to reject the documents until they are writing in plain English. Do you think companies sometimes elect not to follow these principles to partially disguise poor operating results? Why, or why not? I do think that some companies choose not to follow these principles to disguise poor operating results. By using long, convoluted sentences; abstract, technical words; and double negatives, they can discourage a reader from trying to understand or pay attention to what their documents say. This still allows the company to claim that they disclosed the information. References Office of Investor Education and Assistance (1998). A Plain English Handbook. U.S. Securities and Exchange Commission. Retrieved from https://www.sec.gov/pdf/handbook.pdf Posted 2 The Plain English Handbook (SEC, 1998) demonstrates how to construct clearer and more useful disclosure documents by employing well-established approaches for writing in plain English. The manual provides six principles to follow to ensure clear writing listed below; Utilize strong verbs in the active voicePersonal pronoun useAvoid abstractionsDo not use superfluous wordsPositive writingUtilize short sentences How do you think these six principles are of benefit to practicing accountants? Utilizing the six principles listed above ensures the documents they distribute are easy to understand by their audience. Many times the readers of those documents are not accounting professionals and if they use too many complex words, the reader may not be able to understand. Warren Buffet discussed in the preface that he studied documents from public companies and he stated “I’ve been unable to decipher just what is being said or, worse yet, had to conclude that nothing was being said” (SEC, 1998). Practicing accountants that use clear language provide a level of transparency with their audience. This allows companies, BOD members, consumers be able to understand and comprehend the data or reports being distributed. Investors will be better able to comprehend what they are purchasing and make educated decisions about whether to keep or sell their assets. If brokers and financial advisors can read and comprehend these papers quickly and readily, they can make better suggestions to their customers. How could the SEC mandate companies to follow these six principles? On October 13, 2010, the Plain Writing Act of 2010 was signed into law. Federal agencies must employ clear government communication that the public can understand and use, according to the law (Plainlanguage, 2010). The SEC provides guidelines on how the documents can be prepared. Much like we do in our classes, there is always a certain type of font or format accepted. The same could be outlined for companies. Within this handbook they instructed the readers to “read Securities Act Release No. 33-7497 (January 28, 1998) for information on plain English principles” (SEC, 1998). In 1998, The Securities and Exchange Commission (SEC) passed a regulation requiring the use of plain English in certain portions of prospectuses (SEC, 1998). Do you think companies sometimes elect not to follow these principles to partially disguise poor operating results? Why, or why not? I think the majority of companies do not elect to follow these principles with ill intent. There is a process to elect the principles but smaller companies may not have the ability to have multiple people review a document or be able send the accountant to training on how to write clearer. However, I do believe that some companies could choose not to elect the principles in order to hide poor results. The more jargon they use the harder it would be to follow and understand. Readers will lose interest if they cannot engage with the document and may overlook a bad result. References plainlanguage.gov | Law and requirements. (2011). Plainlanguage.gov. https://www.plainlanguage.gov/law/ SEC.gov | Plain Writing Initiative. (n.d.). Www.sec.gov. https://www.sec.gov/plainwriting.shtml US Securities and Exchange Commission. (1998). A Plain English Handbook How to create clear SEC disclosure documents. https://www.sec.gov/pdf/handbook.pdf Posted 3 Below are the six principles of note found in the SEC’s Plain English Handbook along with a brief description of how they benefit practicing accountants: Use the active voice with strong verbs – makes things short and clear. An example of an active voice is, “the man bought the snack” whereas the passive voice sounds like “the snack was bought by the man.”Use personal pronouns – this aids in the reader’s comprehension and allows the writer to more easily “speak” to them. This is also contrary to many formal writing principles.Bring abstractions down to earth – this makes complex terminology such as mutual funds, zero coupon bonds and so on far more comprehensive and involves using simple examples.Omit superfluous words – The fewer words, the better. For example, instead of saying “because of this reason,” simply say “because.”Write in the positive – The concept of simplification applies to many of these. In this case, positive writing means avoiding negatives. For example, saying “unqualified people will not get something” is far more confusing than simply saying “qualified people will get something.”Use short sentences – A sentence becomes more confusing the longer it gets. Rather than leaving investors confused by overly packed statements, writers should focus on simplification and separation of ideas and concepts. With all of this said, the course text further confirms the overall importance of comprehension as well, stating, “comprehension converts, defends, distinguishes, estimates, extends, explains, predicts, etc.” (p. 25). This simple idea surely is not easily enforced quantitatively. For example, if the SEC set a character count on earnings reports, investors might be frustrated by the lack of present information. Alternatively, whatever company tasked with reporting their earnings, could effectively disguise poor operating results via excruciatingly long reports and incomprehensive jargon. However, many companies would prefer to efficiently communicate with people as this will likely breed greater future investment. It seems likely that while the SEC may have difficulty enforcing the principles of clear writing, the natural consequences accompanying utilizing it or not will largely follow suit. In other words, unnecessarily long reports naturally do not instill confidence in a company. Alternatively, clear reports do, leading to greater investment and prosperity for those communicating more simply. If an investor cannot comprehend a company’s financial reports, they should not invest in it. References A plain English handbook - SEC. (n.d.). Retrieved January 12, 2022, from https://www.sec.gov/pdf/handbook.pdf Weirich, T. R., Pearson, T. C., & Churyk, N. T. (2021). Accounting & auditing research: Tools & strategies. Wiley.
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