BUSI 3338 Dalhousie Walmart Social Media Marketing & Communication Discussion

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Business Finance

BUSI 3338

Dalhousie University

BUSI

Description

  • Find an organization who uses social media as part of their marketing and communications strategy.
  • Investigate to see if they are using blogs, podcasts, photosharing, or videosharing.
  • Reflecting on Chapter 2, table 2.3 tips for social media storytelling elements, evaluate if the organization is applying these elements in their communication.
  • Write up a one-page (double-spaced) summary of your evaluation. Include the URL to the site.
  • Remember to use examples to demonstrate your points.

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Explanation & Answer

Attached.

One of the organizations that use social media as part of their marketing and
communications strategy is Walmart. In terms of promoting its brand as part of its marketing
strategy, Walmart has built a huge social media presence over time on Facebook, Twitter,
Google+, Instagram, Pinterest, etc., with a significant number of followers. For instance, on
Facebook, Walmart has followers of about 34.4 million+. In most cases, the Walmart’s Facebook
posts are about product suggestions, caption competitions and sustainability, and this can be
viewe...

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