Description
Case #2: You are to write a complete marketing plan for.......a red brick. Start with Maslow (what need does this satisfy?), then segment the market, then write a complete marketing plan (4 p's) for the brick. You will find that a brick has many potential uses so, it is important you focus on one or two uses which relate to your target segment. The red brick idea was first devised by John Ogilvy (head of ad agency Ogilvy and Mather) as a way of testing prospective employees and became so popular they even made a contest out of it (check out the links). So, get creative and have fun with it. Once again, don't just give me the least to get by but, be as thorough as possible. What would your ad campaign look like? Would you utilize sales reps? What price would you ask and why? etc. etc.
https://draytonbird.com/2010/10/what-you-can-learn-from-how-to-sell-a-brick/
https://www.youtube.com/watch?v=DYnazMDvGsI
https://www.nytimes.com/2010/03/29/business/media/...
https://adage.com/creativity/work/can-you-sell-brick/19609
This exam is open book. Please feel free to utilize internet links, text references or any other resource in formulating your responses
Explanation & Answer
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Running head: EXAM FINAL
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Exam Final
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EXAM FINAL
Exam Final
Case 1
Question 12-19
In the case of Apple Pay, apple can be termed as a producer and an intermediary. The
application was produced and designed. The quality and advancement of the application were
done by Apple. Different systems accommodate and promote usage of Apple Pay while
marketing the application and the Apple Company. The intermediaries that use Apple’s
applications are also owned by the company. The company acts as the link between the credit
card companies and its customers.
Question 12-20
The partnership between Apple and Apple Pay is very critical. They act as the main
determinants for its applicability, popularity and the revenue generation from the application.
With apple having many partnerships, it will be able to enhance the greater admittance to the
usage of the o...