Columbia Southern University Unit 7 Communication Strategy Mini Project

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tbyqsvfu1

Business Finance

Columbia Southern University

Description

BBA UNIT VIII mini project

Instructions

For this assignment, you will create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved.

Feel free to use the same organization you researched for the Unit VI and Unit VII Assignments. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched it for Unit VI and/or Unit VII. You can use the same sources for all assignments, if applicable.

In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal’s (2010) communication questions, which are listed below:

  • What am I trying to achieve?
  • How will my audience react to what I am trying to achieve?
  • Will my message be resisted?
  • What do I know about my audience that will help me tailor my message? (p. 40)

Do not include the question/answers in a bullet or list format. Instead, integrate the responses in your paragraphs.

Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length. Content, organization, and grammar/mechanics will be evaluated.

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Explanation & Answer

Attached.

Running head: COMMUNICATION STRATEGY

Communication Strategy that Fosters Change and Innovation in an Organization
Institution Affiliation
Date

1

COMMUNICATION STRATEGY

2
Introduction

Open communication in an organization does not yield good results when a strategy is
not in place. Communication strategy enables the organization to design its communication
steps, which will result in effective communication to help meet the organizational objectives.
The organizations' managers and leaders are responsible for creating a strategy that fits well with
the operations of the institution. The strategy shares all goals and methods which the
organization will use to share information within the organizational structures as well as with the
public. It means that when developing a communication strategy, it should reflect the company's
core values and objectives. Extensive research is required to avoid being too optimistic or too
shallow in delivering the message or ...


Anonymous
Really great stuff, couldn't ask for more.

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