Columbia Southern University What Is Targeting and Mass Marketing Paper

User Generated

Anguna003

Business Finance

Columbia Southern University

Description

Unit IV Essay

Due: Tuesday, 05/19/2020 11:59 PM (CST)

Instructions

Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

Briefly introduce the company you have chosen.

Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.

Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.

In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.

Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

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Explanation & Answer

Attached.

Running head: TARGETING MARKETING ESSAY

Targeting Marketing Essay
Name:
Affiliation:
Course Code:
Instructor:
May 19, 2020

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TARGETING MARKETING ESSAY

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Introduction

The organization I will focus on is Jet blue Airlines. The main reason for this is because
of the fact that they have good services and they treat their customer’s right. I also choose the
industry because of the fact that the industry has been thriving because of the fact that people
travel a lot nowadays for various reasons such as business and leisure. Besides, when people
decide to travel they look at various factors before they decide on which Company to use. For
this reason everyone needs to make a number of decisions before they can choose which
company they want to work for. Therefore, this means that the companies also need to be
strategic so as to meet their main objectives and goals. The company was started in the year
1998. In the beginning they were not flying everywhere. They were only flying in the United
States, the Caribbean and Latin America as they continued to carry out more research more on
where people travelled to most so that they could expand their business there. This was mainly
because they were aware that they needed to compete with their competitors so as to gain a
competitive edge.
Business Model
Currently, they are still flying to the areas they were flying before but have added a few
more destinations that have enabled them to reach an all-time high of one hundred. At the
moment they are currently focusing on upgrading their flights as a way of targeting the
customers that need an extra superior experience through branding the charges as a way of
distinguishing offers under different categories. The charges are branded as Blue, Blue plus and
Blue Flex (JetBlue, 2020).

TARGETING MARKETING ESSAY

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❖ Blue-One carryon pack, 3 base TrueBlue focuses, 3 reward...


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