Description
Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.
Assignment Steps
Resources: Marketing Plan and Outline
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
- Situational Analysis:
- Vision , Mission, Strategic objectives, Values
- Strengths/Weaknesses
- Competitor's Strengths/Weaknesses
- Market Segments
- Product, Place/Distribution, Promotion, and Price Strategies:
- Creating a Brand Image
- Maintaining Brand Image
- Branding Concerns
- Promotion/Integrated Marketing Communication
- Advertising Strategy/Objectives
- Push and Pull
- Media Strategy
- Advertising Execution
- Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Format your assignment according to APA guidelines.
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Explanation & Answer
Hello...please find the attached documents below and let me know in case you have any concern
Running head: SITUATION AND PRODUCT ANALYSIS
Situation and Product Analysis
Name:
Institution Affiliation:
1
SITUATION AND PRODUCT ANALYSIS
2
Situation and Product Analysis
Situation Analysis
The situation analysis will be very important for this project as it will help in the process
of critically evaluating the external and internal conditions that impact the operations of the
product. This process will help in providing knowledge that can help in identifying the current
opportunities, risks, and challenges to the Coke zero as a product.
Vision, Mission, Strategic objectives, Values
For any service or product to be successful, an organization has to develop an excellent
strategic vision and mission to help make the product successful. The vision for Coke Zero as a
product is come up to come up with a sugar-free product. The mission is to come up with a good
and healthy product that can be enjoyed by the customers and, at the same time, not harm their
health in any way. The strategic objectives have been centered on both the vision and the mission,
where the targeted customers have been informed on all the benefits they would enjoy if they
purchase the product (Singh & Sahin, 2017). Coca Cola as an org...