US Management Marketing Mix Driving Success for Service Organizations Discussion

User Generated

orrmverwrcbi

Business Finance

University of Stirling

Description

Unformatted Attachment Preview

Marketing discussion points : The discussion points replace the class test and you select four discussion points and write approx. 400 words for each point. Discussion points 1 and 2 will be discussed in the next seminar. Discussion Point 1 Discuss the importance of the marketing mix to a service organisation Discussion Point 2 Explain the relevance of segmentation, targeting and positioning Discussion Point 3 7 quantitative / qualitative data prima secondary research Why is market research important for organisations? Discussion Point 4 Discuss two strategic marketing tools that can be used by marketers? Porter's 5 Force model ; SWOT; PESTLE; Competetive analysis Boston Consulting group matrix; Portfolio analysis WHAT FOR? EXAMPLES OR ADDIS. Why? HRM Discussion points : The discussion points replace the class test and you select four discussion points and write approx. 400 words for each point. Discussion points 1 and 2 will be discussed in the next seminar. Discussion Point 1 Discuss three motivational theories and explain how they can be implemented in an organisation Discussion Point 2 Explain three types of organisational structures that can be used by an organisation. Identify two advantages and disadvantages of each. Discussion Point 3 What is the role of Job analysis, job specification and job description in an organisation? Discussion Point 4 Identify two classical management theories and explain how these theories are relevant to modern management.
Purchase answer to see full attachment
Explanation & Answer:
8 Questions
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: MARKETING DISCUSSIONS

Marketing Discussions
Student’s Name
Institution

1

MARKETING DISCUSSIONS

2

Q1: The importance of the marketing mix to a service organization.
A marketing mix is the marketing tools sex that a firm employs to vend services to its
target consumers. "Marketing mix" is an idea used by business proprietors, marketing executives,
as well as operations administrators to define the crucial components of a marketing approach.
Conventionally, four Ps are allied to the advertising mix – price, product, place, and promotion.
The significance of marketing rests within its capability to help a business decide the suitability
of a service for a specific target consumer base. Studying the marketing mix for a particular
service begins by clutching the nuances of the four Ps. Within the case of services, it comprises
three more P's, namely People, Process, and Physical evidence. There are various significances
of a marketing mix to a service organization.
One of the significance is that the mix assists in deciding which marketing strategy is
appropriate for the service organization. It is the initial step before the organization creates a
marketing plan. The reason is that the organization’s marketing mix decisions as well influence
the service positioning, targeting, as well as segmentation choices. Moreover, the marketing mix
is an essential instrument for creating the proper marketing strategy as well as its implementation
through efficient strategies. The assessment of the roles of the organization’s service, promotion,
price, along with place serves a significant part in their general marketing approach.
Moreover, the marketing mix aids in differentiation. Once the organization examines the
marketing mix of rivals, there are lots of diverse means to distinguish their service from the
opponent. The rival may have poor advertisings, and through reviewing them, the organization
could be able to create improved promotions of their service. The competitor could have a poor
location of services or may have the incorrect procedure or the improper persons in place. All

MARKETING DISCUSSIONS

3

this may be enhanced upon giving the service a better marketing mix and, thus, a competitive
edge within the marketplace.
Furthermore, the marketing mix helps advance a business. Physical proof is a significant
P within the service promotional mix. In case an interior design industry understands its’
significance, then indeed, they may follow up on it and enhance the physical proof of their trade,
thus attracting in additional business. The importance of the marketing mix is apparent within
more than a one P. Process and people are significant to the company also and optimizing the
two could enhance the general functioning of the organization. As a result, the marketing mix is
a brilliant guide if the organization intents to improve its business and is carrying out a gap
analysis.
Q2: Explain the relevance of segmentation, targeting, and positioning
Within marketing, segmenting, targeting, and positioning (STP), is an extensive structure
that simplifies as well as summarizes the procedure of market segmentation. Targeting is the
procedure of recognizing the most attractive sections from the segmentation phase, usually the
ones most cost-effective for the firm. Currently, Segmentation, Targeting, and Positioning (STP)
is a familiar strategic tactic in contemporary marketing. It is one of the most commonly used
marketing simulations in practice. The STP model is a very relevant concept in the business
world. The approach is straightforward: Firms segment their marketplace to classify clusters of
prospective clients and, after that, target those consumers for detailed marketing communications
that are planned to position the business’s offering as well as brand to stick out from rivals. It is
beneficial when forming marketing communications strategies given that it assists dealers in
prioritizing propositions and, subsequently, creating as well as delivering personalized and

MARKETING DISCUSSIONS

4

pertinent messages to involve with diverse audiences. Furthermore, STP concentrates on
economic efficiency, choosing the most treasured segments for a firm and subsequently building
a marketing mix and product positioning tactic for every sector.
Moreover, STP is pertinent to digital marketing as well at a more strategic
communications level. For instance, applying advertising personas could help develop further
relevant digital communications as alternate stra...


Anonymous
Really great stuff, couldn't ask for more.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags