Attached.

Strategic Management Journal - Outline
Thesis statement: Caterpillar Inc. deals in the design and manufacture of heavy equipment and
engines. Some of the company’s products include bulldozers, excavators, diesel engines, wheel
loaders, and trucks.
The paper addresses the paper as follows:
I.
II.

Introduction
Short-Term Versus Long-Term Goals

III.

Mergers and Acquisitions

IV.

Caterpillar’s Inc. Global Strategy

V.
VI.

Innovation Strategies
Conclusion


Running head: STRATEGIC MANAGEMENT JOURNAL

Strategic Management Journal
Name
Institution

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STRATEGIC MANAGEMENT JOURNAL

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Strategic Management Journal
Introduction
Caterpillar Inc. deals in the design and manufacture of heavy equipment and engines.
Some of the company’s products include bulldozers, excavators, diesel engines, wheel loaders,
and trucks. The company is famous for the provision of construction machinery across the globe
based on its mission statement associated with various strategies and decisions in the company.
The company is committed to providing the best customer value, developing profitable business
related to sustainability in the management of people, and social responsibility in business
operations (Anderson, Anderson, & Mayo, 2008).
Short-Term Versus Long-Term Goals
Caterpillar’s short term goals revolve around sustainability in operations as well as
product stewardship. The company seeks to achieve optimum levels of sustainability as regards
its products and processes in the short term. These revolve around the establishment of facilities
based on existing green building technologies, reducing energy intensity and greenhouse
emissions for environmental sustainability. The company also intends to use alternative energy
so...