Case studies are a great way to apply your new knowledge to a real
world situation. This week you will read and interpret the DayOnce case
study located in your textbook.
Chapter Nine Case Study: DayOne (pages 360 – 377).
Write a 2-3 page paper.
Address the following in your paper:
What more can the members of the DayOne team do to build
credibility and improve their chances of securing the capital they need
to implement the business plan?
What other options might be considered for raising the funds needed to move the company ahead?
Imagine Andrew approached you as a potential investor. Has
DayOne proven the model yet? What are your concerns? Would you invest?
Include a title page. Write in 3rd person. Please adhere to the Publication Manual of the
American Psychological Association (APA), (6th ed., 2nd printing) when
writing and submitting assignments and papers.