MKTG330-1403B-01 : Marketing Research

Anonymous
timer Asked: Aug 25th, 2014
account_balance_wallet $40

Question description

MKTG330-1403B-01 : Marketing Research

Write 600–800 words and references that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the proper role of secondary data in any marketing research project, including where in the research process model that role should lie. Complete the following:

  • Outline the relative advantages and disadvantages of secondary research versus primary research.
  • Describe the main types of secondary data sources, both internal and external.
  • Explain a hypothesis of which types of secondary sources will be most useful to your planned research project for Acme Wholesaling, Inc.

Part 2 600-800 words and references

For this assignment, perform secondary research to uncover at least 3 items of secondary data that will be relevant to at least 1 or more of your research questions. Be sure to include the following:

·  These data can be statistical or narrative; they can be projected, current, or historical.

·  They should be listed along with the specific source from which those data originated, using proper APA citation format.

·  Accompanying each item of data should be a brief, 1-paragraph explanation of the relevance of the data statement to the research questions that you developed in the last assignment for Acme Wholesaling, Inc..

·  Provide an introductory paragraph that restates the research questions that you designed in last assignment


Tutor Answer

Purdue University

flag Report DMCA
Review

Anonymous
Totally impressed with results!! :-)

Similar Questions
Hot Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors