MKTG330-1403B-01 : Marketing Research

timer Asked: Aug 25th, 2014
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MKTG330-1403B-01 : Marketing Research

Write 600–800 words and references that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the proper role of secondary data in any marketing research project, including where in the research process model that role should lie. Complete the following:

  • Outline the relative advantages and disadvantages of secondary research versus primary research.
  • Describe the main types of secondary data sources, both internal and external.
  • Explain a hypothesis of which types of secondary sources will be most useful to your planned research project for Acme Wholesaling, Inc.

Part 2 600-800 words and references

For this assignment, perform secondary research to uncover at least 3 items of secondary data that will be relevant to at least 1 or more of your research questions. Be sure to include the following:

·  These data can be statistical or narrative; they can be projected, current, or historical.

·  They should be listed along with the specific source from which those data originated, using proper APA citation format.

·  Accompanying each item of data should be a brief, 1-paragraph explanation of the relevance of the data statement to the research questions that you developed in the last assignment for Acme Wholesaling, Inc..

·  Provide an introductory paragraph that restates the research questions that you designed in last assignment

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