MKTG330-1403B-01 : Marketing Research
Write 600–800 words and references that respond to
the following questions with your thoughts, ideas, and comments. This will be
the foundation for future discussions by your classmates. Be substantive and
clear, and use examples to reinforce your ideas.
Discuss the proper role of secondary data in any marketing
research project, including where in the research process model that role
should lie. Complete the following:
the relative advantages and disadvantages of secondary research versus
the main types of secondary data sources, both internal and external.
a hypothesis of which types of secondary sources will be most useful to
your planned research project for Acme Wholesaling, Inc.
Part 2 600-800 words and references
For this assignment, perform secondary research to
uncover at least 3 items of secondary data that will be relevant to at least 1
or more of your research questions. Be sure to include the following:
These data can be statistical or
narrative; they can be projected, current, or historical.
They should be listed along with the
specific source from which those data originated, using proper APA citation format.
Accompanying each item of data should be
a brief, 1-paragraph explanation of the relevance of the data statement to the
research questions that you developed in the last assignment for Acme
Provide an introductory paragraph that
restates the research questions that you designed in last assignment