Grantham University Complete Retailing Task & Media Advertising Discussion

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Business Finance

Grantham University

Description

Examining retailers' current broadcast media advertising will help you to identify effective and ineffective advertising. For this assignment watch four television commercials and answer the following questions for each commercial:

  1. What product or service is the television commercial trying to sell (provide brand/product name, product benefits, and brief description of the commercial)?
  2. Who is the target audience (age, gender, and lifestyle) for the product advertised in the television commercial?
  3. What advertising appeals are used to encourage consumers to seek out the product/service for purchase?

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Running head: RETAILING TASK DISCUSSION ASSIGNMENT

Retailing Task Discussion Assignment
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RETAILING TASK DISCUSSION ASSIGNMENT

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Television Commercials they are trying to sell
The following are some of the television commercials that I have viewed and the description
of the products that they advertise:
1. CNN commercial on fast food known as “indomie.” The product is described as efficient
and easily consumed after dipping into warm water. The product appeal is described in
the commercial whereby the advantages such as nutritious value and the quality
a...


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