Description
- Assignment 3: SWOT Analysis. Prepare and submit a SWOT Analysis that identifies and discusses organizational strengths and weaknesses of your organization in light of the environmental opportunities and threats that it faces. Guidance for this assignment can be found in Consulting Project Briefing 2.
This is for assignment 3
It is important that you prepare a comprehensive SWOT Analysis in that the remaining assignments will build on this one. Make sure that you discuss the financial situation and market position under Strengths and/or Weaknesses (using current, specific numbers). Discuss comparative financial and market position information for major competitors under Threats. You may want to review the assignment briefing. This assignment must be word processed and submitted electronically in MS Word (.docx or .pdf) format. The file must be named in the following format: Lastname_Assignment3. Submit your completed document to Assignment 3, listed on the Modules and Assignments pages, as a file attachment.
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Outline for SWOT Analysis of McDonald's
General Overview of SWOT: An overview of what it means to have a SWOT analysis
Organizational Strengths: Analysis of the strengths of the company.
Organizational Weaknesses: An analysis of the weaknesses of the company.
Environmental Opportunities: The part explains the opportunities the business has.
Environmental Threats: It includes all threats that affect the business.
Conclusion: A summary of the essay.
References: List of references used.
Running head: SWOT ANALYSIS
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SWOT Analysis of McDonald's
Student’s Name
Institutional Affiliation
SWOT ANALYSIS
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SWOT Analysis of McDonald's
General Overview of SWOT
McDonald’s restaurants, a successful brand in the industry, are faced by many factors
that are both internal and external and they all have different impacts on the success of the
company. The strengths, weaknesses, opportunities, and threats (SWOT) analysis is a traditional
tool that helps companies analyze their environment and understand the areas they need to focus
on in their operations (Gürel & Tat, 2017). The brand has successfully opened branches in many
countries globally. However this increases the exposure they have to factors that affect their
business. SWOT analysis can be used to make decisions that will ensure the available resources
are focused on the right processes and activities. It also helps with brainstorming and strategic
planning (Phadermrod, Crowder, & Wills, 2019). The analysis focuses on the factors that affect
the business both positively and negatively.
Organizational Strengths
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Economies of Scale and Financial Position: The first one is that the organization
purchases its raw materials in bulk and this gives them economies of scale, thus reducing
the cost of operations. The outcome is...