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Week 8 Assignment 3
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BUS499 Business Administration Capstone
Week 8 Assignment 3
The paper will discuss the business level strategies and corporate level strategies of Dell
Inc. Company. The best business level and corporate level strategy that will make the firm
successful in the long-term will be selected. The paper will analyze the competitive environment
of the organization and determine its important competitor. The business and strategic levels of
the competitor will then be compared to that of Del Inc. to determine which of the two
companies is likely to be successful in the future. The paper will analyze the market cycles and
determine how the success of the selected corporation may differ in slow cycle or fast cycle
markets. Credential sources will be used to support the claims provided.
Business level strategy entails strategic planning and implementing activities that will
help to add value to the customers while maintaining the company’s competitive advantage.
There are different types of business level strategies that can be used by Del Inc. Company to
maintain its competitive advantage and add value to its customers. One of the business level
strategies is cost leadership. This form of business level strategy allows the company to reduce
costs as much as possible so as to sell its products to the customers at lower prices and obtain a
large customer base than its competitors. Cost leadership strategy includes reducing the overhead
costs so as to maintain the low prices of the products (Sapouna, 3).
The second type of business level strategy is differentiation. It involves coming up with a
variety of products to add value to the customers. This form of business level strategy promotes
focuses on the quality of products rather than the cost. The third type of business level strategy is
focused low cost. In this case, the business may opt to concentrate on a subset of the market so as
to reduce cost of operation while maintaining its competitive advantage (Hitt, Ireland and
The fourth type is focused differentiation. In this case, the corporate may opt to
differentiate itself from its competitors while at the same time centering their efforts on a smaller
subset of their customer base. Concentrating on a smaller unit of customers in the market allows
the organization to have a clear understanding of the particular needs of the customers making it
easier to develop products that adds val...
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