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BUS 499 Strayer University WK8 Business Level & Corporate Level Strategies HW

BUS 499

Strayer University

BUS

Question Description

BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES

Business-Level and Corporate-Level Strategies

Overview

In this assignment, you are to use the same corporation you selected and focused on for Assignment 1: Strategic Management and Strategic Competitiveness and Assignment 2: External and Internal Environments.

Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University's online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Requirements

Write a six- to eight-page paper in which you do the following:

  • Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  • Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  • Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
  • Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
  • Use at least three quality references. Note: Wikipedia and other websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow SWS or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Use the Assignment 3 Template [DOC] to ensure that your assignment meets the above requirements.

The specific course learning outcome associated with this assignment is as follows:

  • Determine business-level and corporate-level strategies for a corporation's long-term success comparable to the competitive environment.

Grading for this assignment will be based on answer quality, logic and organization of the paper, and language and writing skills, using the scoring rubric.

Final Answer

Check and recoomend any edits

1

Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date

Figures title:

2
Week 8 Assignment 3

The paper will discuss the business level strategies and corporate level strategies of Dell
Inc. Company. The best business level and corporate level strategy that will make the firm
successful in the long-term will be selected. The paper will analyze the competitive environment
of the organization and determine its important competitor. The business and strategic levels of
the competitor will then be compared to that of Del Inc. to determine which of the two
companies is likely to be successful in the future. The paper will analyze the market cycles and
determine how the success of the selected corporation may differ in slow cycle or fast cycle
markets. Credential sources will be used to support the claims provided.
Business-Level Strategies
Business level strategy entails strategic planning and implementing activities that will
help to add value to the customers while maintaining the company’s competitive advantage.
There are different types of business level strategies that can be used by Del Inc. Company to
maintain its competitive advantage and add value to its customers. One of the business level
strategies is cost leadership. This form of business level strategy allows the company to reduce
costs as much as possible so as to sell its products to the customers at lower prices and obtain a
large customer base than its competitors. Cost leadership strategy includes reducing the overhead
costs so as to maintain the low prices of the products (Sapouna, 3).
The second type of business level strategy is differentiation. It involves coming up with a
variety of products to add value to the customers. This form of business level strategy promotes
focuses on the quality of products rather than the cost. The third type of business level strategy is
focused low cost. In this case, the business may opt to concentrate on a subset of the market so as

Figures title:

3

to reduce cost of operation while maintaining its competitive advantage (Hitt, Ireland and
Hoskisson, 1).
The fourth type is focused differentiation. In this case, the corporate may opt to
differentiate itself from its competitors while at the same time centering their efforts on a smaller
subset of their customer base. Concentrating on a smaller unit of customers in the market allows
the organization to have a clear understanding of the particular needs of the customers making it
easier to develop products that adds val...

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