University of Nairobi Data Mining Personal Information Discussion

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University of Nairobi

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Initial Discussion in your own words. -Cite sources apa format 350 words

Identify who collects tracking information and personal information from browsers, cell phones and social networks. What are their motivations and what incentives do they face to collect information? In other words, what do they do with this information? What ethical issues are present in this activity? Is there a global aspect to this activity? Support your answers with examples.




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Running Head: DATA MINING DISCUSSION

Data Mining Discussion
Name
Course
Professor
Institution
Date

1

DATA MINING DISCUSSION

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Who Collects the Data

Various parties have relative interests in data mining personal and tracking information
from browsers, cell phones, and social media. Marketers in the modern world are crucial data
miners (Holland, 2016).
Motivations of Data Mining
Marketing companies have ventured in data collection intending to boost their e-commerce
aspects. As such, such companies are motivated to collect personal information to create and
support their marketing strategies. Information targeted by marketing companies includes
information related to cus...

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