Description
"Strong Brands" Please respond to the following:
- Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
- Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
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Explanation & Answer
Running head: STRONG BRANDS
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BUS 499 Business Admin Capstone Week 3 Discussion: Strong Brands
Name
Institution
INTERNET AND STRONG BRANDS
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Strong Brands
Some of the strongest brands that are expected to remain strong over the 21st century
include Coca Cola, MacDonald’s and Apple. The reasons why I believe that they will continue to
be significant at this time is the fact that the...