Strong Brands, BUS 499 Business Admin Capstone Week 3 Discussion 1 help

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"Strong Brands" Please respond to the following:

  • Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why. 
  • Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.

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Business Administration BUS 499 The Internal Organization: Resources, Capabilities, Core Competencies, and Competition Advantages Objectives • Upon completion of this lesson, you will be able to: – Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness. Topics • Analyzing the Internal Organization • Resources, Capabilities, and Core Competencies • Building Core Competencies • Outsourcing • Competencies, Strengths, Weaknesses, and Strategic Decisions Internal Analysis • Traditional Factors • Global Mind-set • Bundles Creating Value • Value – Measured by characteristics and attributes • Offer Superior Value • Source of Above-Average Returns Resources, Capabilities, and Core Competencies Discovering Core Competencies Competitive Advantage Core Competencies Capabilities Resources -Tangible -Intangible Four Criteria of Sustainable Advantages -Valuable -Rare -Costly to Imitate -Nonsubstitutable Value Chain Analysis - Outsource Strategic Competiti -veness Resources • Tangible Resources – Financial – Organizational – Physical – Technological • Intangible Resources – Human – Innovation – Reputational Capabilities • Resources purposely integrated • Critical to the building of competitive advantage • Evolve and develop over time Core Competencies • Value Capabilities • Rare Capabilities • Costly-to-Imitate Capabilities – Unique historical conditions – Causally ambiguous – Social complexity • Nonsubstitutable Capabilities PROPERTIES On passing, 'Finish' button: On failing, 'Finish' button: Allow user to leave quiz: User may view slides after quiz: Goes to Next Slide Goes to Next Slide At any time At any time Value Chain • • • • Understand the Parts Template Primary Activities Support Activities Outsourcing • What is Outsourcing – Purchase of a value-creating activity from an external supplier • Few organizations possess – Resources and capabilities Competencies, Strengths, Weaknesses, and Strategic Decisions • Why Analyze the Internal Organization – Identify strengths and weaknesses • Resources • Capabilities • Core Competencies • Having the Right Resources • Example of External Environment Affecting Competitive Advantage – Borders Group Incorporated Summary • Analyzing the Internal Organization • Resources, Capabilities, and Core Competencies • Building Core Competencies • Outsourcing • Competencies, Strengths, Weaknesses, and Strategic Decisions
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Running head: STRONG BRANDS

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BUS 499 Business Admin Capstone Week 3 Discussion: Strong Brands
Name
Institution

INTERNET AND STRONG BRANDS

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Strong Brands

Some of the strongest brands that are expected to remain strong over the 21st century
include Coca Cola, MacDonald’s and Apple. The reasons why I believe that they will continue to
be significant at this time is the fact that the...

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