The cost of purchasing media time is usually much higher than the cost of
producing an advertisement. That is why it is important to develop a strategy
that ensures the money spent is effectively used in reaching a target audience.
evaluate the efficiency Kohls of
reaching its target market through advertising. Propose two ways Kohls
can improve its efficiency in reaching its target market with through
evaluate Kohls brand’s media
strategy. Determine why the brand manager made those media buys and assess how
effective his or her strategy has been.