MKT 544 UOPX Reebok & Hockey Youtube channel Ethics Social & Legal Boundaries PPT

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Business Finance

MKT 544

University of Phoenix

MKT

Description

Prepare a 10- to 12-slide presentation with speaker notes using the resources on Reebok (Chapter 14) from the clow/baack blog.

https://blogclowbaack.net/2014/04/24/reebok-chapter-14-2/

Answer the following questions:

  • Examine Reebok's website. Access Reebok's YouTube channel and hockey channel. Why do you think Reebok has two different channels? How well are the two channels integrated with the website? Provide specifics.
  • Watch the Shaq Attaq ad: Do you think it perpetuates stereotypes in advertising or is it good target marketing? Justify your answer.
  • Watch Race the City ad: What is your evaluation of the ad?
  • Watch the Skyscape Forever ad: Is it too sexual? Why or why not?
  • What are your thoughts about the video with Miranda Kerr unveiling the Skyscape Forever shoes?
  • Examine the three Facebook pages. What similarities and differences do you see? Why would Reebok have three different pages?
  • Examine Reebok's two Instagram pages? What similarities and differences do you see? Why would Reebok have two different Instagram pages?

Format your paper consistent with APA guidelines.

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Individual Assignment: Ethics, Social, and Legal Boundaries Purpose of Assignment The purpose of this assignment is to help the student understand the boundaries of ethics and social responsibilities by using a real world example of Reebok, reviewing their websites and their advertising commercials. Grading Guide Content Met Partially Met Not Met Total Available Total Earned The student examines Reebok’s website, including the YouTube Channel and Hockey channel, and explains why they think Reebok has two different channels, as well as how the two channels integrate with the website. The student watches the Shaq Attaq ad and determines if the ad perpetuates stereotypes in advertising or if it is good target marketing, as well as justifies their answer. The student watches the Race the City ad and provides their evaluation. The student watches the Skyscape Forever ad and explains if it is too sexual or not. The student includes their thoughts on the Miranda Kerr unveiling the Skyscape Forever shoes video. The student examines the three Facebook pages and includes similarities and differences that they see, as well as why Reebok would have three different pages The student examines Reebok’s two Instagram pages and includes similarities and differences that they see, as well as why Reebok would have two different Instagram pages. The presentation is 10 to 12 slides in length and includes speaker notes. The presentation includes relevant media and visual aids that are consistent with the content. Comments: Ethics, Social and Legal Boundaries Grading Guide MKT/544 Version 2 Content Presentation Guidelines Met Met Partially Met Not Met 50 #/50 Partially Met Not Met Total Available Total Earned 20 #/20 70 #/70 The presentation is laid out with effective use of headings, font styles, font sizes, and white space. Intellectual property is recognized with in-text citations and a reference slide. The presentation includes an introduction and conclusion that preview and review major points. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: Comments: 2
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Ethics, Social and Legal Boundaries
NAME
PROFESSOR
D AT E

Examining Reebok's YouTube channel
and Hockey channel
Reebok's YouTube channel

Hockey channel (CCM)

Why two Channels?
 Reebok YouTube channel exclusively belongs to Reebok International

Limited based in Boston and a subsidiary of Adidas. Reebok Hockey
belongs to CMM Hockey owned by two entities.
 Due to ethical boundaries and requirements of the law, there is no way
one YouTube channel could be used for the above entities (Baack, 2020).
 Mixed content: the two channels help the organization to organize
content. For instance, viewers interested in explicitly hockey related
products are directed to the specific channel.

Integration of the two Channels on the Website
 The website incorporates the contents of both the channels in the

website by:
 Providing information about the entities behind the two channels
Reebok, CCM Hockey and Adidas)


Shaq attack Ad

The ad was adored by
many but still
managed to be linked
with the usual
stereotyping of black
men as criminal
ghetto-dweller (RESCU,
2020).

Race the City ad

Skyscape Forever ad
 The video is too sexual for

uncensore...

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