Description
Prepare a 10- to 12-slide presentation with speaker notes using the resources on Reebok (Chapter 14) from the clow/baack blog.
https://blogclowbaack.net/2014/04/24/reebok-chapter-14-2/
Answer the following questions:
- Examine Reebok's website. Access Reebok's YouTube channel and hockey channel. Why do you think Reebok has two different channels? How well are the two channels integrated with the website? Provide specifics.
- Watch the Shaq Attaq ad: Do you think it perpetuates stereotypes in advertising or is it good target marketing? Justify your answer.
- Watch Race the City ad: What is your evaluation of the ad?
- Watch the Skyscape Forever ad: Is it too sexual? Why or why not?
- What are your thoughts about the video with Miranda Kerr unveiling the Skyscape Forever shoes?
- Examine the three Facebook pages. What similarities and differences do you see? Why would Reebok have three different pages?
- Examine Reebok's two Instagram pages? What similarities and differences do you see? Why would Reebok have two different Instagram pages?
Format your paper consistent with APA guidelines.
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Explanation & Answer
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Ethics, Social and Legal Boundaries
NAME
PROFESSOR
D AT E
Examining Reebok's YouTube channel
and Hockey channel
Reebok's YouTube channel
Hockey channel (CCM)
Why two Channels?
Reebok YouTube channel exclusively belongs to Reebok International
Limited based in Boston and a subsidiary of Adidas. Reebok Hockey
belongs to CMM Hockey owned by two entities.
Due to ethical boundaries and requirements of the law, there is no way
one YouTube channel could be used for the above entities (Baack, 2020).
Mixed content: the two channels help the organization to organize
content. For instance, viewers interested in explicitly hockey related
products are directed to the specific channel.
Integration of the two Channels on the Website
The website incorporates the contents of both the channels in the
website by:
Providing information about the entities behind the two channels
Reebok, CCM Hockey and Adidas)
Shaq attack Ad
The ad was adored by
many but still
managed to be linked
with the usual
stereotyping of black
men as criminal
ghetto-dweller (RESCU,
2020).
Race the City ad
Skyscape Forever ad
The video is too sexual for
uncensore...