MKTG 3375 SMU International Market North American Free Trade Agreement Discussion

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Business Finance

MKTG 3375

Saint Mary University

MKTG

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All questions are worth 20 marks. Due: 1:30 pm, Friday, May 29

#1 Was NAFTA a good or a bad deal for Canada? Support your answer with research.

#2 What are the main ways to segment markets? Doing it internationally can be difficult. What are the things you need to keep in mind when doing so?

#3 When you are marketing internationally, what are the things you need to keep in mind and you must manage well?

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Running Head: INTERNATIONAL MARKETING

International Marketing
Name
Institutional Affiliation

1

INTERNATIONAL MARKETING

2

1. Was NAFTA a good or a bad deal for Canada? Support your answer with research.
The North American Free Trade Agreement, commonly known as NAFTA, created the world's
largest free trade area. The trade agreement covered the United States, Canada, and Mexico. The
deal had provided Canada with free trade with countries where more of its exports go. Generally,
75% of Canadian exports go to the United States, while only 15% of U.S exports go to Canada.
This means that Canada enjoys massive benefits from this free trade agreement (The Balance,
2020). Also, the Canadian auto sector depends on this market to grow the Ontario economy. If
the country were not in the deal, 75% of its exports would be imposed with almost 25% tariffs.
This would significantly affect the country's economy and employment in specific. It is
estimated that if Canada pulls out of the agreement, its economy will take a 0.5% hit. This would...


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