MMC 3407 Rasmussen College Section American and Indian Logos Comparison Analysis

User Generated

ri0508

Business Finance

MMC 3407

Rasmussen University

MMC

Description

Competency

Investigate and modify workplace visual media communication to enhance efficiency in completing tasks.

Scenario

You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.

Your task is to create two logos for this new client and submit a video presentation for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company's global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:

  1. Logo size
  2. Logo color scheme
  3. Logo symbols/symbolism
  4. Logo iconic meaning

The marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis. They have also sent an email stating the following items need to be addressed:

  • The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.
  • Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.
  • Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.

Instructions

The presentation must include a visual and an audio recording using Screencast-O-Matic®, a free audio recording software compatible with PC and MAC computers. Follow these instructions to download and use this software to create your presentation.

  1. Access the Screencast-O-Matic® homepage by clicking on the box in the upper right-hand corner titled, "Sign Up" to create your free account.
  2. Create a free account (be sure to write down the email and password created for account access.)
  3. Once logged in, click on the "Tutorials" link at the top of the homepage and view Recorder Intros.
  4. Create your presentation by clicking on the "Start Recorder" box.
  5. Once finished recording click on the "Done" button.
  6. Next, choose, "Upload to Screencast-O-Matic®".
  7. Select "Publish".
  8. Choose "Copy Link".
  9. Place the "Link" in a Microsoft Word® document and upload to the deliverable dropbox.

Grading Rubric

F

F

C

B

A

0

1

2

3

4

Did not Submit

No Pass

Competence

Proficiency

Mastery

Not Submitted

Submission does not competently create an American logo which uses visual communication elements: size, color, symbolism, iconic meaning.

Creates an American logo which uses few visual communication elements: size, color, symbolism, iconic meaning.

Creates an American logo which accurately uses some visual communication elements: size, color, symbolism, iconic meaning.

Creates an American logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning.

Not Submitted

Submission does not competently create an Indian logo which uses visual communication elements: size, color, symbolism, iconic meaning.

Creates an Indian logo which uses few visual communication elements: size, color, symbolism, iconic meaning.

Creates an Indian logo which accurately uses some visual communication elements: size, color, symbolism, iconic meaning.

Creates an Indian logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning.

Not Submitted

Submission does not competently compare and contrast how American and Indian target audiences respond differently to logos.

Generally compares and contrasts how American and Indian target audiences respond differently to logos.

Accurately compares and contrasts how American and Indian target audiences respond differently to logos.

Thoroughly compares and contrasts how American and Indian target audiences respond differently to logos.

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Explanation & Answer

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Running Head: AMERCIAN AND INDIAN LOGOS COMPARISON

American and Indian Logos Comparison
Presentation Narration
Student’s Name
University’s Name
Date of Submission

1

AMERCIAN AND INDIAN LOGOS COMPARISON

2

Presentation Narration
In this presentation, I will discuss two logos designed by me for a company called
Excellence clothing. This company is based in the united states and intending to go global by
opening branches in India. I designed two logos one directed to American audiences and the
other is directed to Indian Audiences.


Overview of the logos:

Two logos are connected via the used symbol, the used symbol is a young lady wearing a
simple and elegant casual outfit. The type of logos is using all the trademark name with a
symbol. The differences are in the colors used and the words used after the brand name, in
addition to different styles. The logos are made using photoshop. Photoshop is recommended
because it adds more variety a designer can create (Airey, 2009).
American logo:



Indian logo:

Visual communication elements:
1. Logo size: Logo size used is medium in general...


Anonymous
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