Description
Business-Level and Corporate-Level Strategies
( 4 Pages, the previous work is attached)
(The Company is Starbucks)
OVERVIEW
In this assignment, you are to use the same corporation you selected and focused on for Assignment 1: Strategic Management and Strategic Competitiveness and Assignment 2: External and Internal Environments.
Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University's online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
REQUIREMENTS
Write a 4 paper in which you do the following:
- Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
- Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
- Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
- Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
- Use at least three quality references. Note: Wikipedia and other websites do not quality as academic resources.
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Explanation & Answer
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Business-Level and Corporate-Level Strategies
Student’s name
Institutional affiliation
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Business-Level and Corporate-Level Strategies
Starbucks’ Business-Level Strategy
Starbucks has incorporated different aspects into its business-level strategy that contribute
to its strong popularity among its customers. For starters, Starbucks has succeeded in the provision
of ‘third place’ experience to customers. This means that the company strives to provide a place
in addition to home and work where customers can sit comfortably to spend time alone or with
family and friends in a relaxed environment. The company-owned stores both in the US and in the
international markets are designed to create welcoming and comfortable environments to
encourage customers to stay longer (Team, 2020). To this effect, the stores offer free Wi-Fi and
also welcome customers to have their work done here. Hence, this has contributed to positive
customer experience and hence high brand loyalty.
The Starbucks’ business strategy is also anchored in the provision of elevated coffee
experiences to customers through high-quality products. This has been critical to the success of
Starbucks over the years. Through a high level of commitment to producing high-quality products,
Starbucks has succeeded in ensuring that consumers get value for the high premium prices they
pay for products. Unparalleled customer service has also played a critical role in elevating
customers’ loyalty and enhancing the company’s attractiveness in the global markets. Besides,
with the coffee market anticipated to grow profoundly in the coming years, Starbucks’
management is striving to position the company as the most fancied coffee shop. Starbucks'
expanded store portfolio that consists of core stores, reserve stores, reserve bars, stores with reserve
presence, and roastery offers customers the most elevated and customized coffee experiences
(Team, 2020). By incorporating the new store portfolio in its business-...