BUS 501 Excelsior Apple Incorporation Organizational Behaviour and Leadership Paper

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Business Finance

BUS 501

Excelsior University

BUS

Description

Unit: Organisational Behaviour and Leadership

Unit Code: BUS 501

Type of

Assessment: Assessment 4 – Major OB Assignment

Unit Learning

Outcomes

addressed:

Learning outcomes – (a), (b), (c), (d) and (e)

(a) Demonstrate a critical understanding of organisational

behaviour.

(b) Demonstrate an ability to synthesise and apply knowledge and

understanding of contemporary theories and research on

organisational behaviour to the analysis of case study and

research data.

(c) Demonstrate an ability to research in depth an element of

organisational behaviour, and present a coherent argument in

essay form.

(d) Integrate biblical frameworks into a contemporary understanding

of leadership and organisational behaviour.

(e) Apply knowledge in a critical evaluation of the organisation in

light of a specific element of organisational behaviour, within an

overview of organisational behaviour theory.

Criteria for

Assessment:

 Criterion 1 - Description of the organisation – (5/50)

 Criterion 2 - Understanding of organisational behaviour

concepts or theories – (10/50)

 Criterion 3 – Organisational behaviour/leadership issue analysis

– (10/50)

 Criterion 4 - Recommendations (20/50)

 Criterion 5 – References and structure – (5/50)

Assessment Task: The purpose of this assessment is to allow students take on a

management perspective to analyse organisational behaviour and

leadership and propose recommendations with the aim of improving

the situation. This project seeks to create a case study of an

organization that requires a change intervention.

Students will be required to choose an organisation that they are

familiar with and analyse it using relevant organisational behaviour

and leadership theories or frameworks to identify areas where

improvements need to be made.

The organisational change project covers the following:

1. An introduction to the organisation.

2. Description and analysis of the organisational behaviour or

leadership issue

3. Literature review – overview of application theories to the

identified issue

4. Evaluation of possible alternative solutions required to improve

the situation.

5. Recommendations of the most suitable strategies.

6. Conclusion

Submission Date: Week 14 (online submission via Turnitin)

Total Mark &

Weighting: 50 marks (50%)

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Explanation & Answer

Done, kindly go through and clear if okay.

Running head: ORGANIZATIONAL BEHAVIOR

Apple Incorporation- Organizational Behavior
Name
Institutional Affiliation

1

ORGANIZATIONAL BEHAVIOR

2

Introduction
Apple Incorporation is an American technology company that has some of its functions
rolled out to its branches in other countries. It deals with electronics, computer software,
hardware, and online services (Heracleous, 2013). It was founded by Steve Jobs and Steve
Wozniak in 1976 and has continued to excel it its products (Heracleous, 2013). Despite a few
challenges, the firm has continued to exhibit a great determination to revolutionize technology.
Currently, the firm employs more than 60400 employees across the globe. Due to multinationalism, Apple has been able to extend its operations in more than 362 different locations,
referred to as Apple Stores.
Organizational Behavior
i.

Negotiation
Negotiation is a critical tool both internally and externally. The former CEO, Steve Jobs,

had excellent negotiation skills (Heracleous, 2013). He was known for understanding the value
of the negotiation. As such, he negotiated for a deal and related to other transactions that were
equally important. Also, he was sure when to make a proposition confidently. Again, the former
CEO was sure to show both the wrong side and the right side of an undertaking. Additionally,
he would lay the reality whenever necessary and app...


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