Description
compare and contrast brand strategies for at least two different markets. Potential markets include business markets, services branding, and technology markets
Requirements of submission:Analytical paper assignments should follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format. Page length requirements: 2–3 pages.A minimum of threeresources should be used to support your ideas.
Instructor feedback: Students can find their feedback in the grade book as an attachment.
Critical Elements | Exemplary | Proficient | Needs Improvement | Not Evident | Value |
Brand Strategies | Provides an in-depth comparison/contrast of brand strategies used by multiple markets (23-25) | Provides a mostly in-depth comparison/contrast of brand strategies used by multiple markets (20-22) | Attempts to provide a comparison/contrast of brand strategies used by multiple markets (18-19) | Does not compare/contrast brand strategies used by multiple markets (0-17) | 25 |
Analyzed Markets | Analyzes brand strategies for three or more different markets (23-25) | Analyzes brand strategies for two different markets (20-22) | Analyzes brand strategies for fewer than two markets (18-19) | Does not analyze brand strategies used by markets (0-17) | 25 |
Resources | Incorporates more than three scholarly resources effectively that support ideas regarding brand strategies (23-25) | Incorporates two to three scholarly resources effectively that support ideas brand strategies (20-22) | Incorporatesfewer than two scholarly resources that somewhat support ideas regarding brand strategies (18-19) | Does not incorporate resources that support ideas regarding brand strategies (0-17) | 25 |
Writing (Mechanics/Citations) | No errors related to organization, grammar and style, and APA citations (23-25) | Minor errors related to organization, grammar and style, and APA citations (20-22) | Some errors related to organization, grammar and style, and APA citations (18-19) | Major errors related to organization, grammar and style, and APA citations (0-17) | 25 |
Earned Total Comments: | 100% |