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Owl Consulting
Marketing Plan

Market & Target Customers
Guttmann (2019) explains spending on marketing
services is expected to grow over $450 billion. 35
percent of the global spending is within North
America, and two-thirds of the spending is on direct
marketing. Thus, over $80 billion is spent on direct
marketing services in the United States.
Owl is a management consulting services firm,
which is a startup for providing marketing services
for the needs of modern industry. Owl is classified
under the NAICS code in the following industry
groups:

For engaging customers in the target sector, Owl
offers a comprehensive range of marketing services,
which include:

• 54161: Management, Scientific, and Technical Consulting Services.
• 541613: Marketing Consulting Services

• Consulting
• Weekly Newsletter
• Global Annual Conference
• Learning Library
• Workshops (Delivered by Industry Experts)
• Courses (Delivered by Industry Experts)
• Data Analytics Platform
• Sponsored Events

Unique Selling Proposition

The unique selling proposition of Owl is: When
the customer needs to completely understand the
characteristics of the product or service.

The design of the USP is based on the
understanding of buyers of technology products

Pricing & Positioning Strategy
• The pricing strategy for the firm provides opportunities to client firms
for developing mutually beneficial relationships. Customers can engage
the firm with two options, which are:
• Project (Fixed Costs)
• Retainer (14-day Recurring Cycles)

Distribution Plan
• The distribution plan incorporates four strategies for customers to avail of the
marketing services of Owl. For distributing marketing services, the plan
includes the role of the following:
•
•
•
•

Direct
Research Agencies
Independent Consultants
Partnerships

Offers
Owl has several offers for clients
to avail the services. The firm has
a portfolio of products and
services for accomplishing direct
marketing.

Free access to learning library
(state-of-the-art for marketing)

25 % off on workshops

1 month free for 12 months

Free subscription to a weekly
newsletter with insights on the
latest trends and developments

25 % off for Global Marketing
Annual Conference

Free 2-week trial for data
analytics platform

25 % off for online learning
courses

Marketing Materials
• Owl will use a range of marketing materials for engaging customers. The company will develop content, brochure,
and a knowledge library for empowering consumers. The firm will also develop digital content for the social media
pages.
• Business Cards
• Website & SEO
• Digital & Print Brochures
• Social Content
• Learning Library
• Dedicated staff will engage patrons on the following so...