global market entry strategy
HOW DAMCOM COMPANY
CAN EXPAND INTO
THE EUROPEAN MARKET
CURRENT STRATEGIC OBJECTIVES
fill orders from European market buyers
who then export your product.
This is the lowest risk of all, but does not put the
company in the driver's seat. It will have to rely
on others to spot the opportunities and take a
passive role in the research and negotiations.
Introduce a New Product.
find foreign buyers operating in European
Multinational corporations, foreign government
work through agents and distributors.
By working through export management, sales
agents or trading houses you can access foreign
markets while still being involved in control of
the sales and terms. These intermediaries will
build your export expertise and be able to
provide information about new trends or market
Marketing and delivering company product
This option calls for a large commitment in
resources, resolve and business savvy. The best
way to begin is to join forces with noncompetitor businesses and "package" company
offerings. Together they can share advice from
government trade representatives, financial
institutions, freight forwarders, distributio...