MBA 670 University of Maryland Anesthetic machines in Germany Business Plan

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nngubznf2

Business Finance

MBA 670

University of Maryland Global Campus

MBA

Description

Write 10 -12 pages on Anesthetic machines in Germany business plan under medical diagnostic device (STEP 1-5)

The international business plan should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The plan should be organized using headings and subheadings to improve its readability.

Your final international business plan should include the components outlined in the international business plan template.

Complete skills gap analysis project 5 tab (Do survey and write reflection summary of 200-300 words in Step 6)

You will need to compare project 1 tab while completing project 5 tab using attached excel

Complete leadership development plan (Step 7)

Use attached file to completed development plan to answer each questions

Unformatted Attachment Preview

Project 5: Creating an International Business Plan Start Here Before you begin Project 5, take two minutes to watch this course touchpoint video. Transcript Scenario You continue to provide promising global strategy advice for MediCorp, Inc. The company has been so pleased with your contributions to their strategic planning and development that they would like you to assist with a new endeavor. Leveraging their strength in manufacturing genetic testing devices, MediCorp now wants to diversify their offerings and expand within the field of medical diagnostic devices. This is a large field that extends to a myriad of products, such as thermometers and blood sugar monitors, which are commonly used in the home, as well as MRI and X-ray machines, which are used in clinical settings. MediCorp has asked you to identify a medical diagnostics device that the company can use as a vehicle for expanding into China or Germany. Choose either China or Germany as a location for MediCorp’s expansion and create an international business plan that guides the company’s operations in that country and grows MediCorp’s business within the selected device’s NAICS industry subsector. You will need to employ the lessons from your simulation to develop a strategy that examines MediCorp’s potential customers, business operations, financial projections, and implementation metrics. As this client’s business grows, Maryland Creative Solutions CEO, Jillian Best, emphasizes that it is critical for you to provide clear and concise analysis in your reports to MediCorp. She remarks, “Success with these reports could mean big things for MCS as well as for each of you. Let’s finish strong.” Introduction Building on your Capsim simulation and your analyses of MediCorp, Inc. in the global and local markets, you will now craft an international business plan that calls on you to devise a marketing strategy, develop financial projections, and create a strategy implementation plan for the company to market a new product in China or Germany. You will estimate the investment required to relocate one or more activities from MediCorp’s value chain in the United States to your selected country, China or Germany. You will have two weeks to develop your international business plan. To get started, Click Step 1: Assess the Characteristics of MediCorp’s Potential Customers in the Selected Country. Step 1: Assess the Characteristics of MediCorp's Potential Customers in the Selected Country INBOX: 1 New Message Subject: Marketing Plan From: Jillian Best, CEO, MCS To: You Hi, Let us continue crafting an international business plan for China or Germany. First, select either China or Germany as a new market for MediCorp to expand into, and decide on a medical diagnostic device that MediCorp can use to drive expansion. To help with your analysis of the industry, you will need to identify the NAICS code for the industry subsector to which your selected device belongs. Then, begin to develop a six- to seven-page marketing strategy for MediCorp. As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences. I’ll send additional instructions shortly about how to analyze MediCorp’s own characteristics and how those characteristics will influence this marketing strategy. Thanks for your hard work! Jillian When you have assessed the characteristics of MediCorp's potential customers in either China or Germany, continue to the next step, where you will work on expanding MediCorp’s product base in the selected country by accounting for MediCorp’s mode of entry. You will incorporate your recommendations from Step 1 and Step 2 into a six- to seven-page marketing strategy that will be submitted for feedback at the end of Week 9. Step 3: Make Financial Projections in the Selected Country As you continue to work on your international business plan prepare market share estimates for MediCorp’s product(s) in the selected country and revenue forecasts for the next three years. This analysis will form a portion of your final international business plan. In the next step, you’ll examine another element of the business plan, strategy implementation. Step 4: Prepare Strategy Implementation Plan The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective. Next, you will combine your marketing strategy and your financial, governance, and implementation analysis into a final report. Step 5: Complete Your Final Business Plan INBOX: 1 New Message Subject: Final Business Plan From: Jillian Best, CEO, MCS To: You It’s been a pleasure working with you on this project. I’m looking forward to seeing the final deliverables. Write 10 -12 pages on Anesthetic machines in Germany business plan under medical diagnostic device (STEP 1-5): The international business plan should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The plan should be organized using headings and subheadings to improve its readability. Your final international business plan should include the components outlined in the international business plan template. Congrats! Jillian Your final international business plan should include key findings from your marketing strategy (Steps 1–2) and financial projections and strategy implementation (Steps 3–4). It should also include an executive summary Submit your final business plan to the dropbox located in the final step of this project. Then proceed to the next step. Step 6: Complete Skills Gap Analysis As you push through your final report deliverables, you are contacted by your MCS leadership coach, Rebecca Sterling. INBOX: 1 New Message Subject: Skills Gap Analysis From: Rebecca Sterling, Life & Leadership Coach To: You I hope you are well, I’m reaching out to let you know that MCS’ Human Resources department is conducting a post-project self-evaluation of your skills. Using the same skills gap analysis file that you completed in Week 1, please self-evaluate your own project-related knowledge and skills accounting for you growth during your tenure within our organization. Complete skill gap analysis project 5 tab. The skills gap analysis will help you identify the skill areas you have enhanced by completing your recent assignments and will reflect any changes in the way you see the importance of those skills to your career success. Thank you for your attention to this request. Looking forward to hearing of your progress. I’m sure you’ll be surprised by your how far you’ve come. Sincerely, Becca Select the Project 5 worksheet in the bottom left of the skills gap analysis file you used in Project 1. After completing your self-evaluation, take the time to deeply assess your progress by writing a 400- to 500-word reflection that describes two to three gaps you worked to reduce over the past 10 weeks and discusses whether and how much you improved. Also think back on the learning activities you pursued to help you develop course competencies. By the end of Week 10, submit your final skills gap analysis to the submission dropbox located in the final step of this project. Step 7: Complete Leadership Development Plan INBOX: 1 New Message Subject: LDP From: Rebecca Sterling, Life & Leadership Coach To: You Hi again, Looking ahead, it is useful to continually reflect on your leadership goals, the ground you have covered to accomplish them, and the steps you still must take. In a final measure to assist you with your career objectives, please fill out the attached leadership development plan (LDP) template. This document captures your career goals and skill development needs and asks you to consider your personal impact on your organization’s performance. Thanks in advance for completing and submitting this LDP. I believe it will be a useful tool for you as you move forward with your career. Sincerely, Becca Attachments: Leadership Development Plan Submit your leadership development plan to the dropbox located in the final step of this project. Satisfactory completion of both the skills gap analysis and leadership development plan are required to pass this project. Tip The culmination of this project and your UMUC MBA capstone is an important benchmark in your career development. Transitions like this one are opportune moments to update your professional resume. Remember to keep your resume up to date as you achieve other important milestones throughout your career. For help with resumes and cover letters, keep in mind that University of Maryland University College Career Services is an effective resource. The next step provides recommended delivery dates and file-naming protocols for Project 5 deliverables. Step 8: Submit Your Work By the end of Week 10, submit all Project 5 work to the dropbox below. Take note of the recommended delivery dates and file-naming protocols in the table: Recommended Project Delivery Steps Submission Deliverable File-naming protocol Week Steps 1–2 Week 9 Marketing strategy Steps 1–5 Week 10 International business plan Step 6 Week 10 Final skills gap analysis Step 7 Week 10 Leadership development plan lastname_firstname_Project5_Marketing_stra lastname_firstname_Project5_International_busin lastname_firstname_Project5_SkillsGapAnal lastname_firstname_Project5_LDP.do Course Resource Print Project 5—Final Report Template Memo: Please use this template 1. Title page o states the client organization, selected country, the client's product, type of legal structure, and the alliance partner o date submitted o your name o course title, course and section number o professor’s name 2. Table of contents o page numbers for each major section 3. Executive summary o o summarizes the results of your analysis and how you arrived at the recommendation belongs on a separate page from the introduction to the report o Start your executive summary as follows: “Business Plan for [selected client organization] to enter [selected country] $(size of market in US Dollars) market for [product/service] through a [type of legal structure] with [selected alliance partner].” 4. Introduction (first page of report body) o states the purpose of the report o explains what the report will do o introduces the industry, country, and client's name 5. Marketing strategy o market analysis o characteristics of potential customers in the country o use of web networks and social media for e-marketing 6. Governance and CSR 7. Financial projections 8. Strategy implementation 9. Conclusion o Summary of the recommendations and rationale 10. o APA-style reference page 11. o Reference Appendices if needed Leadership Development Plan MBA 670 This Leadership Development Plan serves as your road map for training and development activities that will enhance your leadership competencies. As you approach the end of your MBA program reflect on your continuing career goals, the skills you will need to achieve them, and the influence you would like to have on your organization. Your name: Your current job title Career Goal Make sure your goal is SMART: specific, measurable, achievable, realistic, and time-bound. [Write a response of no more than 100 words here.] Skills Development Needs What are the constraints in your skills, knowledge, and experience from the viewpoint of improving your organization’s performance? [Write a response of no more than 200 words here.] How can you enhance your skills, knowledge, and experience to influence changes in your organization? [Write a response of no more than 200 words here.] Personal Impact on Organization Performance How can you personally influence one or more performance measures in your organization? [Write a response of no more than 200 words here.] What role can you play to enhance the level of trust necessary for strategic changes in your organization? [Write a response of no more than 200 words here.] Instructions: Review each item below and determine your current level of proficiency and the importance the item has for your career succe overwrite the sample ratings with your own ratings for this item. The gap for each item will be automatically calculated. Interpreting Your Results: In the example, the gap is -5. The large negative number indicates an item where current proficiency is low and (e.g., 5) indicates that current proficiency is relatively high and career importance is relatively low. In this event, you would not want to pick th Write Reflection Summary: Use the text box at the bottom of the page to write a reflection of 400 to 500 words describing the gaps you will Choose at least one from Part 1: Leadership and at least one from Part 2: Strategic Decision Making. Part 1: Personal Leadership Assessment, Goal-Setting, and Implementation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Part 2: Strategic Decision Making 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Reflection summary From my gap analysis, I have learned that I need to improve my communication skills. I chose this Communication is essential in ensuring that there is smooth cooperation in any given organization. For instance, I plant to take more communication classes, read books, magazine articles. I also inte also going to offer more group presentations because that can help me in sharpening both my oral a small groups of fellow students; hence, reducing some of the pressure. Also, I will get the opportun my communication skills. From the self leadership skills are crucial to my leadership ambitions. Leadership skills are also vital to me becau significant risks, which provide me with many opportunities. I intend to develop my leadership ski another person takes control when necessary. I should not feel threatened when someone disagrees and collaborative skills. This is because I believe skillful collaboration can be facilitated through a compassionate communication, a whole system view, and the will of witnessing and experiencing will help me to develop my leadership skills, self active listening is one of the best facilitation skills and a foundation for a productive discussion. I a decision-making skills because they are significant in planning the future of any organization that I games that provide an environment that offers an opportunity to develop skills with projecting outc should also work on my emotions because more important decisions require an individual who can each item below and determine your current level of proficiency and the importance the item has for your career success. Use a scale of 1 to 7 (where 1 is ratings with your own ratings for this item. The gap for each item will be automatically calculated. sults: In the example, the gap is -5. The large negative number indicates an item where current proficiency is low and career importance is high —so, this m current proficiency is relatively high and career importance is relatively low. In this event, you would not want to pick the item as one to address. mary: Use the text box at the bottom of the page to write a reflection of 400 to 500 words describing the gaps you will work to reduce, why you selected th om Part 1: Leadership and at least one from Part 2: Strategic Decision Making. rt 1: Personal Leadership Assessment, Goal-Setting, and Implementation Communicating Organize a document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment. (1.1) • Present material in clear and/or logical order appropriate to task. (1.1.1) • Articulate thesis and purpose clearly. (1.1.2) • Support thesis and purpose fully. (1.1.3) • Transition smoothly and develop connections from point to point. (1.1.4) • Create coherent progress from introduction through conclusion. (1.1.5) • Complete assignment in accordance with instructions. (1.1.6) Develop coherent paragraphs or points so that each is internally unified and so that each functions as part of the whole document or presentation. (1.2) • Create meaningful topic sentence for each paragraph or point. (1.2.1) • Develop each paragraph’s single topic to the appropriate depth. (1.2.2) • Supply relevant and original supporting detail. (1.2.3) Provide sufficient, correctly cited support that substantiates the writer’s ideas. (1.3) • Use a variety of credible sources to support, extend, and inform an original thesis or idea, integrating source material smoothly. (1.3.1) • Summarize, paraphrase, and quote accurately. (1.3.2) • Cite sources properly. (1.3.3) Tailor communications to the audience. (1.4) • Identify target audience. (1.4.1) • Explain unfamiliar terms and material. (1.4.2) • Employ precise, appropriate language. (1.4.3) • Use audience-appropriate, consistent tone. (1.4.4) • Avoid language which indicates bias against individuals/groups their affiliations, orientations and beliefs. (1.4.5) Use sentence structure appropriate to the task, message and audience. (1.5) • Demonstrate variation in sentence structure. (1.5.1) • Express ideas clearly and concisely. (1.5.2) • Eliminate sentence-level errors such as run-ons/comma splices and sentence fragments. (1.5.3) Critical Thinkg and Analysis Identify and clearly explain the issue, question, or problem under critical consideration. (2.1) • Summarize the issue or problem, using supporting details to enable a deeper understanding of the issue or problem. (2.1.1) • Identify potential underlying causes or conditions contributing to the issue or problem and consider the context. (2.1.2) • Pose significant questions to inform the direction of the investigation of the problem or question. (2.1.3) • Scan the environment for cues to inform and direct search for information relevant to the issue or problem. (2.1.4) Locate and access sufficient information to investigate the issue or problem. (2.2) • Explore information sources to increase familiarity and achieve a manageable focus. (2.2.1) • Develop and implement a search strategy that employs search engines, databases, and inquiries to access the needed information. (2.2.2) • Assess the search results to determine if there are remaining gaps; revisit strategy as necessary. (2.2.3) • Identify contradictory information or inconsistent data and seek to reconcile contradictions. (2.2.4) Evaluate the information in a logical and organized manner to determine its value and relevance to the problem. (2.3) • Evaluate reliability, validity, accuracy, authority, timeliness, and point of view. (2.3.1) • Evaluate the structure and logic of arguments and methods. (2.3.2) • Select and incorporate information that provides evidence for the topic. (2.3.3) I can consider and analyze information in context to the issue or problem. (2.4) • Articulate clearly and fairly others' alternative viewpoints and the basis of reasoning. (2.4.1) • Identify significant, potential implications, and consequences of alternative points of view. (2.4.2) • Evaluate assumptions underlying other analytical viewpoints, conclusions, and/or solutions. (2.4.3) Develop well-reasoned ideas, conclusions, or decisions, checking them against relevant criteria and benchmarks. (2.5) • Present and explain those inferences and deductions that follow logically from the evidence provided. (2.5.1) • Assert logical conclusions only when sufficient evidence supports them, and distinguish between attainable and unattainable solutions. (2.5.2) • Incorporate legal and ethical reasoning when formulating ideas, conclusions, and decisions. (2.5.3) • Complete assignment in accordance with instructions. (2.5.4) Quantitative Reasoning Identify numerical or mathematical information that is relevant in a problem or situation. (3.1) • Extract relevant information needed to solve the problem or situation. (3.1.1) Employ software applications and analytic tools to analyze, visualize, and present data to inform decision making. (3.4) • Prepare dataset for use using the chosen application or tool and execute functions that enable insight into data. (3.4.1) • Interpret initial results from operations to determine if refinements in choice of formula or search criteria is warranted. (3.4.2) • Generate required output to support the quantitative tasking. (3.4.3) • Complete assignment in accordance with detailed instructions. (3.4.4) • Complete assignment in accordance with instructions. (3.4.5) Leadership, Facilitation, and Collaboration Lead and/or participate in a diverse group to accomplish projects and assignments.(4.1) • Articulate a vision for a team or project via a team agreement. (4.1.1) • Identify and communicate performance objectives. (4.1.2) • Distribute/share project responsibilities among team members. (4.1.3) • Identify gaps in resources and information and plan to meet project requirements. (4.1.4) • Engage in regular and consistent communication and meetings with team members and external project stakeholders. (4.1.5) • Create environment to enable team members to share ideas, draft work on project(s), and space for reflection, motivation, and innovation. (4.1.6) Demonstrate the ability to plan and execute a project, articulating clear objectives and goals for the team. (4.2) • Develop a clear, concise plan for work on the project using a team project plan. (4.2.1 ) • Articulate the steps required to complete a task or project and assign tasks to members. (4.2.2) • Establish due dates and specific milestones and make adjustments as needed with buy-in from team. (4.2.3) • Evaluate quality of draft work, enabling time for editing and refining of the final project to meet requirements. (4.2.4) • Prepare a finished project that meets the stated objectives and reflects engagement of the team. (4.2.5) • Complete assignment in accordance with instructions. (4.2.6) Contribute to team projects, assignments, or organizational goals as an engaged member of a team. (4.3) • Demonstrate professionalism in all situations, conversations, and documents. (4.3.1) • Work cooperatively and respectfully with a diverse group of people to achieve project goals. (4.3.2) • Make substantive contributions to projects, planning, discussion, and meetings in accordance with team agreement. (4.3.3) • Provide individual input in timely, first quality work to enable team to meet its deadlines. (4.3.4) • Create and share work of a quality that enables success for the team. (4.3.5) Demonstrate diversity and inclusiveness in a team setting. (4.4) • Work cooperatively and respectfully with a diverse group of people to achieve project goals. (4.4.1) • Solicit and incorporate multiple and diverse viewpoints into team work. (4.4.2) • Foster a network in which each team member has an equal voice. (4.4.3) • Demonstrate respect for the differences that gender, race, culture, ethnicity and worldview may lend to others’ perspectives. (4.4.4) rt 2: Strategic Decision Making Develop constructive resolutions for ethical dilemmas based on application of ethical theories, principles and models. (5.1) • Identify and explain why a situation presents an ethical dilemma in contexts that are familiar or new, simple or complex, personal or organizational. (5.1.1) • Introduce and analyze best available alternatives to ethical dilemmas using a set of well supported criteria. (5.1.2) • Propose and defend the best possible resolution to the ethical dilemmas, including specific recommended actions, expected outcomes, and a contingency plan. (5.1.3) • Identify and evaluate the risks to the organization and its key stakeholders associated with failing to take actions to resolve an ethical dilemma. (5.1.4) Assess the implications of legal, ethical and cultural (national) standards on an organization's operations in global markets and make recommendations for appropriate actions. (5.2) • Investigate the legal standards and best sources of information relevant to an organization in a non-domestic market. (5.2.1) • Identify and analyze common ethical issues facing organizations operating in global markets and apply relevant best practices. (5.2.2) • Analyze the implications of cultural (national) differences for an organization operating in global markets and recommend appropriate actions. (5.2.3) Create, implement, and evaluate a personal leadership development plan. (5.3) • Complete and present reflections on a leadership self-assessment. (5.3.1) • Create and defend a set of personal leadership development goals with an accompanying action plan that incorporates milestones, self-monitoring, and regular reports on progress. (5.3.2) • Create and/or leverage internal and external networks for personal and organizational strategic advantage. (5.3.3) • When in the role of a project, program, team or organizational leader, employ the best decision style for specific situations and followers. (5.3.4) Resolve workplace conflicts using the optimal approaches and techniques for the situation and involved parties. (5.4) • Discuss typical types and sources of conflict in organizations and their potential implications if not resolved. (5.4.1) • Recognize the merits of different approaches and techniques for preventing or resolving workplace conflict, including illustrative examples to strengthen your analysis. (5.4.2) • Recommend and defend responses to specific workplace conflicts, both familiar and new. (5.4.3) • Analyze your personal conflict resolution approach and recommend areas for improvement. (5.4.4) Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success. (6.1) • Estimate size and growth of market for the organization's product/service. (6.1.1) • Identify the general environmental threats and opportunities confronting an organization and evaluate the likely implications for long- and short-term performance. (6.1.2) Evaluate strategic implications for domestic and international markets of an organization's industry. (6.2) • Conduct an industry analysis to determine threats and opportunities for an organization's strategic sustainable advantage using Five Forces Industry Structure Analysis. (6.2.1) • Conduct an industry analysis to determine threats and opportunities for an organization's strategic sustainable advantage using an industry life cycle analysis. (6.2.2) Analyze an organization's internal strengths and weaknesses for strategic value. (6.3) • Evaluate the alignment of the organization's mission, vision, goals and objectives with the organization's short and longterm strategy. (6.3.1) • Determine the buyer value of the organization's product/service. (6.3.2) • Conduct a value chain analysis to determine the strategic value of the assets and processes of an organization (human, financial, technological, processes, etc.) (6.3.3) • Evaluate the likely impact of an organization's culture and climate on its future performance. (6.3.4) Develop and recommend strategies for an organization's sustainable competitive advantage. (6.4) • Identify and analyze strategic domestic and internal risks and opportunities using a SWOT analysis. (6.4.1) • Develop, recommend, and defend strategies to help mitigate risk. (6.4.2) • Develop, recommend, and defend strategies to enable an organizaiton to leverage opportunities for strategic advantage. (6.4.3) • Evaluate and create business-level strategies for competitive advantage. (6.4.4) • Identify appropriate triggers for exit or modification of strategy. (6.4.5) • Evalute and create enterprise/corporate-level strategies for competitive advantage. (6.4.6) Analyze the legal forms of business organization and make recommendations to support business decisions. (7.1) • Articulate the ways businesses can be created and altered, including the rights, limitations, and liabilities of all actors and entities involved. (7.1.1) Analyze the impact of international and foreign laws on US organizations acting domestically and abroad. (7.4) • Articulate the similarities and differences between the US legal system and laws regulating business and the legal systems of other nations. (7.4.1) • Analyze the impact of foreign and domestics laws on US businesses operating globally (e.g., FCPA). (7.4.2) • Understand the role of international treaties and their implications for business decisions. (7.4.3) Evaluate major business/organizational systems and processes and make recommendations for improvement. (8.1) • Analyze existing organizational processes and identify those that could benefit from improvement. (8.1.1) • Create, recommend, and defend a plan to improve processes, identifying obstacles and benefits. (8.1.2) • Identify and evaluate options for out/near/off-shoring. (8.1.3) • Evaluate an organization's operational capabilities and present conclusions about the implications for current and potential performance. (8.1.4) 8.2 Analyze an organization's current technology capabilities and needs, identifying specific strengths and areas of weakness. (8.2) • Evaluate and recommend technology solutions to help strengthen an organization's operational capabilities and competitiveness. (8.2.1) Design organizational structure, systems and processes that support the strategic goals of the organization. (9.1) • Critically analyze the extent to which an organization’s current organizational structure supports its mission, goals,objectives, and strategic priorities. (9.1.1) • Propose appropriate changes to an organization’s structure, systems, and/or processes. (9.1.2) • Recommend roles and responsibilities needed for strategic or competitive advantage, including changes to those that exist. (9.1.3) • Explain how and why a proposed structure is likely to mitigate identified risks. (9.1.4) • Complete a benefit/cost analysis of a proposed structural change. (9.1.5) Evaluate how human capital serves as a source of competitive advantage. (9.2) • Identify the unique human capital challenges organizations wishing to compete internationally must be prepared to manage and overcome. (9.2.1) • Evaluate the capacity of a specific organization to recruit and manage the talent it will need to operate internationally. (9.2.2) • Evaluate the extent to which an organization is likely to be able to leverage its human resources for competitive advantage. (9.2.3) • Evaluate an organization's current and/or potential capacity to use virtual teams to achieve its goals in international markets. (9.2.4) Apply the principles of employment law for ethical practices and risk mitigation. (9.3) • Identify and analyze employment contracts and the rights and responsibilities of employees and employers. (9.3.1) • Explain the possible implications of common employment-related issues for managers and their organizations. (9.3.2) • Identify relevant employment laws and explain the associated principles and best practices for supervisors and employees. (9.3.3) • Identify and analyze the legal grounds for employee termination. (9.3.4) • Recommend appropriate responses to specific employment-related issues that may have legal implications. (9.3.5) Apply relevant microeconomics principles to support strategic decisions for the organization. (10.1) • Analyze costs and revenues for varying levels of production. (10.1.1) • Determine optimal level of production by equating marginal costs to marginal revenues. (10.1.2) • Distinguish between three different industry structures: competitive, oligopoly and monopoly - to enable financial decisions. (10.1.3) Analyze financial statements to evaluate and optimize organizational performance. (10.2) • Determine the impact of transactions carried out by an organization on the Income Statement, Balance Sheet and Statement of Cashflows. (10.2.1) • Evaluate organizational performance, prospects and financial risk by analysis of financial statements using tools such as financial ratios. (10.2.2) • Make recommendations to improve organizational performance based on the analysis of the financial statements. (10.2.3) • Evaluate financial reports and practices for compliance with ethical principles and regulatory requirements. (10.2.4) Determine optimal financial decisions in pursuit of an organization's goals. (10.3) • Apply capital budgeting techniques based on time value of money to select capital projects. (10.3.1) • Evaluate how effectively capital expenditures support organizational strategy. (10.3.2) • Develop a budget and forecasts for capital expenditures to support organizational strategy initiatives. (10.3.3) Make strategic managerial decisions for obtaining capital required for achieving organizational goals. (10.4) • Evaluate long-term capital structure to support organizational strategy. (10.4.1) • Assess sources of funds and future liabilities to develop a strategy for financial risk mitigation. (10.4.2) Develop operating forecasts and budgets and apply managerial accounting techniques to support strategic decisions. (10.5) • Develop budget and forecasts for strategic initiatives (market entry, production, operations, org. design). (10.5.1) • Develop market revenue forecasts for strategic initiatives (incl. total market, target market and market share), justifying market forecast assumptions. (10.5.2) • Apply cost-volume-profit analysis. (10.5.3) • Allocate costs of shared resources to different products and implement activity based pricing. (10.5.4) Recommend strategic plan for the use of technology to meet the strategic goals of organization. (11.1) • Evaluate the current use of technology to meet strategic goals of organization. (11.1.1) • Assess the strategic organizational impact of relevant technologies. (11.1.2) • Recommend necessary technology to support competitive position. (11.1.3) • Assess the budget to support the technology plan. (11.1.4) Assess market risk and opportunity. (12.1) • Evaluate a value proposition for a product/service and identify similarities and differences from competitive offerings. (12.1.1) • Develop and/or recommend appropriate market research tools to gauge market potential of a particular product/service. (12.1.2) • Prepare demand estimates for potential, available and target markets for a specific product/service. (12.1.3) • Complete a risk analysis of a new product/service and develop strategies to mitigate the potential risks. (12.1.4) • Evaluate macro-economic and industry-wide forecasts of a select product/service and identify areas of potential risks and opportunities. (12.1.5) Analyze marketing information. (12.2) • Estimate current and future demand for select products/services. (12.2.1) • Prepare and defend a marketing research plan for the organization. (12.2.2) Prepare marketing plan for a new product/service. (12.3) • Obtain data and information for all sections of the marketing plan. (12.3.1) • Develop goals and targets to evaluate strategic marketing priorities. (12.3.2) • Develop situation analysis for a particular product/service or organization. (12.3.3) • Develop consumer analysis for a particular product/service or organization. (12.3.4) • Design and recommend an ethical marketing strategy for a particular product/service or organization. (12.3.5) • Develop financial data and projections for the proposed marketing strategy. (12.3.6) • Design and recommend an implementation plan for the marketing strategy. (12.3.7) • Design and recommend evaluation and control system for the proposed marketing strategy. (12.3.8) Identify and analyze new opportunities. (13.1) • Evaluate the external and internal environment of an organization and identify new opportunities for the organization. (13.1.1) • Evaluate an organization’s readiness for change. (13.1.2) • Articulate opportunities and analyze their impact on organizational operations. (13.1.3) Create and implement new initiative or enterprise. (13.2) • Establish parameters for development of new ideas in the organization. (13.2.1) • Design and communicate implementation plan for the new initiative or enterprise.(13.2.2) • Create a change plan including key milestones, contingencies, metrics, and a budget for a specific organization and change. (13.2.3) Create and manage new enterprise. (13.3) • Prepare business plan for innovative idea/product/service. (13.3.1) • Evaluate and recommend options for financing the idea. (13.3.2) • Evaluate and recommend options for legal forms of business. (13.3.3) • Communicate the value proposition to potential investors. (13.3.4) Reflection summary From my gap analysis, I have learned that I need to improve my communication skills. I chose this skill because it is signifi Communication is essential in ensuring that there is smooth cooperation in any given organization. I intend to improve my com For instance, I plant to take more communication classes, read books, magazine articles. I also intent to learn and seek ment also going to offer more group presentations because that can help me in sharpening both my oral and written communication sk small groups of fellow students; hence, reducing some of the pressure. Also, I will get the opportunity of debating my opinio my communication skills. From the self-evaluation, I have noted that I should work on my leadership, facilitation, and collabora eadership skills are crucial to my leadership ambitions. Leadership skills are also vital to me because they will enable me significant risks, which provide me with many opportunities. I intend to develop my leadership skills by learning to follow s another person takes control when necessary. I should not feel threatened when someone disagrees with me or puts forth their and collaborative skills. This is because I believe skillful collaboration can be facilitated through an open mind, extreme i compassionate communication, a whole system view, and the will of witnessing and experiencing transformation. I should work will help me to develop my leadership skills, self-awareness, and the ability to contribute positively toward change. I should d active listening is one of the best facilitation skills and a foundation for a productive discussion. I also realized from the e making skills because they are significant in planning the future of any organization that I may lead in the future. I games that provide an environment that offers an opportunity to develop skills with projecting outcomes based on probabilitie should also work on my emotions because more important decisions require an individual who can think it through rationally an scale of 1 to 7 (where 1 is low, and 7 is high). See Part 1, Item 1 below for an example, and then ortance is high —so, this might be an item to address. A gap represented by a large positive number one to address. duce, why you selected them, and the activities you will pursue to develop your selected competencies. Week 1 Week 1 Using a scale of 1 to 7, where 1 is low and 7 is high, indicate your current level of proficiency with each of the following. Using the same scale, select the number that best represents how important each item is for your career success. 2 7 -5 4 3 1 5 5 0 2 3 -1 Gap 3 3 0 0 2 6 -4 5 5 0 6 2 4 4 2 2 2 2 0 0 4 2 2 5 2 3 0 2 5 -3 4 2 2 3 1 2 4 1 3 Week 1 Week 1 Using the same scale, select the number that best represents how important each item is for your career success. Using a scale of 1 to 7, where 1 is low and 7 is high, indicate your current level of proficiency with each of the following. 2 5 Gap -3 3 4 -1 4 4 0 5 2 3 6 3 3 5 1 4 2 4 -2 5 3 2 4 1 3 3 3 0 4 2 2 3 2 1 2 2 0 5 4 1 6 4 2 4 4 0 5 3 2 3 4 -1 4 2 2 5 3 2 2 6 -4 6 3 3 4 4 0 3 1 2 5 2 3 4 1 3 5 3 2 cause it is significant for leadership to function well. to improve my communication skills by making it apriority. rn and seek mentorship from successful communicators. I am en communication skills. That will give me a chance to work in ebating my opinions and working together toward improving itation, and collaboration skills. I selected this skill because will enable me to get through tough situations and take arning to follow since a true leader has no problem when e or puts forth their ideas. I also need to work on my facilitation mind, extreme influence of self-observation and others, mation. I should work on these qualities because I think they change. I should do so by being an active listener because zed from the evaluation that I need to improve on my strategic ad in the future. I should do so by playing decision-making ased on probabilities, including developing strategic abilities. I through rationally and logically before making a decision. Instructions: Review each item below and determine your current level of proficiency and the importance the item has for your career succe Item 1 below for an example, and then overwrite the sample ratings with your own ratings for this item. The gap for each item will be Interpreting Your Results: In the example, the gap is -5. The large negative number indicates an item where current proficiency is low and represented by a large positive number (e.g., 5) indicates that current proficiency is relatively high and career importance is relatively low. In Write Reflection Summary: Use the text box at the bottom of the page to write a reflection of 400 to 500 words describing the gaps you will to develop your selected competencies. Choose at least one from Part 1: Leadership and at least one from Part 2: Strategic Decision Making Part 1: Personal Leadership Assessment, Goal-Setting, and Implementation Communicating Organize a document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment. (1.1) 1 • Present material in clear and/or logical order appropriate to task. (1.1.1) • Articulate thesis and purpose clearly. (1.1.2) • Support thesis and purpose fully. (1.1.3) • Transition smoothly and develop connections from point to point. (1.1.4) • Create coherent progress from introduction through conclusion. (1.1.5) • Complete assignment in accordance with instructions. (1.1.6) Develop coherent paragraphs or points so that each is internally unified and so that each functions as part of the whole document or presentation. (1.2) 2 • Create meaningful topic sentence for each paragraph or point. (1.2.1) • Develop each paragraph’s single topic to the appropriate depth. (1.2.2) • Supply relevant and original supporting detail. (1.2.3) Provide sufficient, correctly cited support that substantiates the writer’s ideas. (1.3) 3 • Use a variety of credible sources to support, extend, and inform an original thesis or idea, integrating source material smoothly. (1.3.1) • Summarize, paraphrase, and quote accurately. (1.3.2) • Cite sources properly. (1.3.3) Tailor communications to the audience. (1.4) • Identify target audience. (1.4.1) • Explain unfamiliar terms and material. (1.4.2) 4 • Employ precise, appropriate language. (1.4.3) • Use audience-appropriate, consistent tone. (1.4.4) • Avoid language which indicates bias against individuals/groups their affiliations, orientations and beliefs. (1.4.5) Use sentence structure appropriate to the task, message and audience. (1.5) • Demonstrate variation in sentence structure. (1.5.1) 5 • Express ideas clearly and concisely. (1.5.2) • Eliminate sentence-level errors such as run-ons/comma splices and sentence fragments. (1.5.3) Critical Thinkg and Analysis Identify and clearly explain the issue, question, or problem under critical consideration. (2.1) • Summarize the issue or problem, using supporting details to enable a deeper understanding of the issue or problem. (2.1.1) • Identify potential underlying causes or conditions contributing to the issue or 6 problem and consider the context. (2.1.2) • Pose significant questions to inform the direction of the investigation of the problem or question. (2.1.3) • Scan the environment for cues to inform and direct search for information relevant to the issue or problem. (2.1.4) Locate and access sufficient information to investigate the issue or problem. (2.2) • Explore information sources to increase familiarity and achieve a manageable focus. (2.2.1) • Develop and implement a search strategy that employs search engines, databases, and inquiries to access the needed information. (2.2.2) 7 • Assess the search results to determine if there are remaining gaps; revisit strategy as necessary. (2.2.3) • Identify contradictory information or inconsistent data and seek to reconcile contradictions. (2.2.4) Evaluate the information in a logical and organized manner to determine its value and relevance to the problem. (2.3) • Evaluate reliability, validity, accuracy, authority, timeliness, and point of view. 8 (2.3.1) • Evaluate the structure and logic of arguments and methods. (2.3.2) • Select and incorporate information that provides evidence for the topic. (2.3.3) I can consider and analyze information in context to the issue or problem. (2.4) • Articulate clearly and fairly others' alternative viewpoints and the basis of reasoning. (2.4.1) 9 • Identify significant, potential implications, and consequences of alternative points of view. (2.4.2) • Evaluate assumptions underlying other analytical viewpoints, conclusions, and/or solutions. (2.4.3) Develop well-reasoned ideas, conclusions, or decisions, checking them against relevant criteria and benchmarks. (2.5) • Present and explain those inferences and deductions that follow logically from the evidence provided. (2.5.1) 10 • Assert logical conclusions only when sufficient evidence supports them, and distinguish between attainable and unattainable solutions. (2.5.2) • Incorporate legal and ethical reasoning when formulating ideas, conclusions, and decisions. (2.5.3) • Complete assignment in accordance with instructions. (2.5.4) Quantitative Reasoning Identify numerical or mathematical information that is relevant in a problem or situation. (3.1) 11 • Extract relevant information needed to solve the problem or situation. (3.1.1) Employ software applications and analytic tools to analyze, visualize, and present data to inform decision making. (3.4) • Prepare dataset for use using the chosen application or tool and execute functions that enable insight into data. (3.4.1) 12 • Interpret initial results from operations to determine if refinements in choice of formula or search criteria is warranted. (3.4.2) • Generate required output to support the quantitative tasking. (3.4.3) • Complete assignment in accordance with detailed instructions. (3.4.4) • Complete assignment in accordance with instructions. (3.4.5) Leadership, Facilitation, and Collaboration Lead and/or participate in a diverse group to accomplish projects and assignments.(4.1) • Articulate a vision for a team or project via a team agreement. (4.1.1) • Identify and communicate performance objectives. (4.1.2) • Distribute/share project responsibilities among team members. (4.1.3) 13 • Identify gaps in resources and information and plan to meet project requirements. (4.1.4) • Engage in regular and consistent communication and meetings with team members and external project stakeholders. (4.1.5) • Create environment to enable team members to share ideas, draft work on project(s), and space for reflection, motivation, and innovation. (4.1.6) Demonstrate the ability to plan and execute a project, articulating clear objectives and goals for the team. (4.2) • Develop a clear, concise plan for work on the project using a team project plan. (4.2.1 ) • Articulate the steps required to complete a task or project and assign tasks to members. (4.2.2) 14 • Establish due dates and specific milestones and make adjustments as needed with buy-in from team. (4.2.3) • Evaluate quality of draft work, enabling time for editing and refining of the final project to meet requirements. (4.2.4) • Prepare a finished project that meets the stated objectives and reflects engagement of the team. (4.2.5) • Complete assignment in accordance with instructions. (4.2.6) Contribute to team projects, assignments, or organizational goals as an engaged member of a team. (4.3) • Demonstrate professionalism in all situations, conversations, and documents. (4.3.1) • Work cooperatively and respectfully with a diverse group of people to achieve project goals. (4.3.2) 15 • Make substantive contributions to projects, planning, discussion, and meetings in accordance with team agreement. (4.3.3) • Provide individual input in timely, first quality work to enable team to meet its deadlines. (4.3.4) • Create and share work of a quality that enables success for the team. (4.3.5) Demonstrate diversity and inclusiveness in a team setting. (4.4) • Work cooperatively and respectfully with a diverse group of people to achieve project goals. (4.4.1) 16 • Solicit and incorporate multiple and diverse viewpoints into team work. (4.4.2) • Foster a network in which each team member has an equal voice. (4.4.3) • Demonstrate respect for the differences that gender, race, culture, ethnicity and worldview may lend to others’ perspectives. (4.4.4) Part 2: Strategic Decision Making Develop constructive resolutions for ethical dilemmas based on application of ethical theories, principles and models. (5.1) • Identify and explain why a situation presents an ethical dilemma in contexts that are familiar or new, simple or complex, personal or organizational. (5.1.1) • Introduce and analyze best available alternatives to ethical dilemmas using a set of well supported criteria. (5.1.2) • Propose and defend the best possible resolution to the ethical dilemmas, including specific recommended actions, expected outcomes, and a contingency plan. (5.1.3) • Identify and evaluate the risks to the organization and its key stakeholders associated with failing to take actions to resolve an ethical dilemma. (5.1.4) 1 Assess the implications of legal, ethical and cultural (national) standards on an organization's operations in global markets and make recommendations for appropriate actions. (5.2) • Investigate the legal standards and best sources of information relevant to an organization in a non-domestic market. (5.2.1) • Identify and analyze common ethical issues facing organizations operating in global markets and apply relevant best practices. (5.2.2) • Analyze the implications of cultural (national) differences for an organization operating in global markets and recommend appropriate actions. (5.2.3) 2 Create, implement, and evaluate a personal leadership development plan. (5.3) • Complete and present reflections on a leadership self-assessment. (5.3.1) • Create and defend a set of personal leadership development goals with an accompanying action plan that incorporates milestones, self-monitoring, and regular reports on progress. (5.3.2) • Create and/or leverage internal and external networks for personal and organizational strategic advantage. (5.3.3) • When in the role of a project, program, team or organizational leader, employ the best decision style for specific situations and followers. (5.3.4) 3 Resolve workplace conflicts using the optimal approaches and techniques for the situation and involved parties. (5.4) • Discuss typical types and sources of conflict in organizations and their potential implications if not resolved. (5.4.1) • Recognize the merits of different approaches and techniques for preventing or resolving workplace conflict, including illustrative examples to strengthen your analysis. (5.4.2) • Recommend and defend responses to specific workplace conflicts, both familiar and new. (5.4.3) • Analyze your personal conflict resolution approach and recommend areas for improvement. (5.4.4) 4 Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success. (6.1) • Estimate size and growth of market for the organization's product/service. (6.1.1) • Identify the general environmental threats and opportunities confronting an organization and evaluate the likely implications for long- and short-term performance. (6.1.2) 5 Evaluate strategic implications for domestic and international markets of an organization's industry. (6.2) • Conduct an industry analysis to determine threats and opportunities for an organization's strategic sustainable advantage using Five Forces Industry Structure Analysis. (6.2.1) • Conduct an industry analysis to determine threats and opportunities for an organization's strategic sustainable advantage using an industry life cycle 6 analysis. (6.2.2) Analyze an organization's internal strengths and weaknesses for strategic value. (6.3) 7 • Evaluate the alignment of the organization's mission, vision, goals and objectives with the organization's short and long-term strategy. (6.3.1) • Determine the buyer value of the organization's product/service. (6.3.2) • Conduct a value chain analysis to determine the strategic value of the assets and processes of an organization (human, financial, technological, processes, etc.) (6.3.3) • Evaluate the likely impact of an organization's culture and climate on its future performance. (6.3.4) Develop and recommend strategies for an organization's sustainable competitive advantage. (6.4) • Identify and analyze strategic domestic and internal risks and opportunities using a SWOT analysis. (6.4.1) • Develop, recommend, and defend strategies to help mitigate risk. (6.4.2) • Develop, recommend, and defend strategies to enable an organizaiton to leverage opportunities for strategic advantage. (6.4.3) • Evaluate and create business-level strategies for competitive advantage. (6.4.4) • Identify appropriate triggers for exit or modification of strategy. (6.4.5) • Evalute and create enterprise/corporate-level strategies for competitive advantage. (6.4.6) 8 Analyze the legal forms of business organization and make recommendations to support business decisions. (7.1) • Articulate the ways businesses can be created and altered, including the rights, limitations, and liabilities of all actors and entities involved. (7.1.1) 9 Analyze the impact of international and foreign laws on US organizations acting domestically and abroad. (7.4) • Articulate the similarities and differences between the US legal system and laws regulating business and the legal systems of other nations. (7.4.1) • Analyze the impact of foreign and domestics laws on US businesses operating globally (e.g., FCPA). (7.4.2) • Understand the role of international treaties and their implications for business decisions. (7.4.3) 10 Evaluate major business/organizational systems and processes and make recommendations for improvement. (8.1) • Analyze existing organizational processes and identify those that could benefit from improvement. (8.1.1) • Create, recommend, and defend a plan to improve processes, identifying obstacles and benefits. (8.1.2) • Identify and evaluate options for out/near/off-shoring. (8.1.3) • Evaluate an organization's operational capabilities and present conclusions about the implications for current and potential performance. (8.1.4) 11 8.2 Analyze an organization's current technology capabilities and needs, identifying specific strengths and areas of weakness. (8.2) • Evaluate and recommend technology solutions to help strengthen an organization's operational capabilities and competitiveness. (8.2.1) 12 Design organizational structure, systems and processes that support the strategic goals of the organization. (9.1) • Critically analyze the extent to which an organization’s current organizational structure supports its mission, goals,objectives, and strategic priorities. (9.1.1) • Propose appropriate changes to an organization’s structure, systems, and/or processes. (9.1.2) • Recommend roles and responsibilities needed for strategic or competitive advantage, including changes to those that exist. (9.1.3) • Explain how and why a proposed structure is likely to mitigate identified risks. (9.1.4) • Complete a benefit/cost analysis of a proposed structural change. (9.1.5) 13 Evaluate how human capital serves as a source of competitive advantage. (9.2) • Identify the unique human capital challenges organizations wishing to compete internationally must be prepared to manage and overcome. (9.2.1) • Evaluate the capacity of a specific organization to recruit and manage the talent it will need to operate internationally. (9.2.2) • Evaluate the extent to which an organization is likely to be able to leverage its human resources for competitive advantage. (9.2.3) • Evaluate an organization's current and/or potential capacity to use virtual teams to achieve its goals in international markets. (9.2.4) 14 Apply the principles of employment law for ethical practices and risk mitigation. (9.3) • Identify and analyze employment contracts and the rights and responsibilities of employees and employers. (9.3.1) • Explain the possible implications of common employment-related issues for managers and their organizations. (9.3.2) • Identify relevant employment laws and explain the associated principles and best practices for supervisors and employees. (9.3.3) • Identify and analyze the legal grounds for employee termination. (9.3.4) • Recommend appropriate responses to specific employment-related issues that may have legal implications. (9.3.5) 15 Apply relevant microeconomics principles to support strategic decisions for the organization. (10.1) • Analyze costs and revenues for varying levels of production. (10.1.1) • Determine optimal level of production by equating marginal costs to marginal revenues. (10.1.2) • Distinguish between three different industry structures: competitive, oligopoly and monopoly - to enable financial decisions. (10.1.3) 16 Analyze financial statements to evaluate and optimize organizational performance. (10.2) • Determine the impact of transactions carried out by an organization on the Income Statement, Balance Sheet and Statement of Cashflows. (10.2.1) • Evaluate organizational performance, prospects and financial risk by analysis of financial statements using tools such as financial ratios. (10.2.2) • Make recommendations to improve organizational performance based on the analysis of the financial statements. (10.2.3) • Evaluate financial reports and practices for compliance with ethical principles and regulatory requirements. (10.2.4) 17 Determine optimal financial decisions in pursuit of an organization's goals. (10.3) • Apply capital budgeting techniques based on time value of money to select capital projects. (10.3.1) • Evaluate how effectively capital expenditures support organizational strategy. (10.3.2) • Develop a budget and forecasts for capital expenditures to support organizational strategy initiatives. (10.3.3) 18 Make strategic managerial decisions for obtaining capital required for achieving organizational goals. (10.4) • Evaluate long-term capital structure to support organizational strategy. (10.4.1) • Assess sources of funds and future liabilities to develop a strategy for financial risk mitigation. (10.4.2) 19 Develop operating forecasts and budgets and apply managerial accounting techniques to support strategic decisions. (10.5) • Develop budget and forecasts for strategic initiatives (market entry, production, operations, org. design). (10.5.1) • Develop market revenue forecasts for strategic initiatives (incl. total market, target market and market share), justifying market forecast assumptions. (10.5.2) • Apply cost-volume-profit analysis. (10.5.3) • Allocate costs of shared resources to different products and implement activity based pricing. (10.5.4) 20 Recommend strategic plan for the use of technology to meet the strategic goals of organization. (11.1) • Evaluate the current use of technology to meet strategic goals of organization. (11.1.1) • Assess the strategic organizational impact of relevant technologies. (11.1.2) • Recommend necessary technology to support competitive position. (11.1.3) • Assess the budget to support the technology plan. (11.1.4) 21 Assess market risk and opportunity. (12.1) • Evaluate a value proposition for a product/service and identify similarities and differences from competitive offerings. (12.1.1) • Develop and/or recommend appropriate market research tools to gauge market potential of a particular product/service. (12.1.2) • Prepare demand estimates for potential, available and target markets for a specific product/service. (12.1.3) • Complete a risk analysis of a new product/service and develop strategies to mitigate the potential risks. (12.1.4) • Evaluate macro-economic and industry-wide forecasts of a select product/service and identify areas of potential risks and opportunities. (12.1.5) 22 Analyze marketing information. (12.2) • Estimate current and future demand for select products/services. (12.2.1) • Prepare and defend a marketing research plan for the organization. (12.2.2) 23 Prepare marketing plan for a new product/service. (12.3) • Obtain data and information for all sections of the marketing plan. (12.3.1) • Develop goals and targets to evaluate strategic marketing priorities. (12.3.2) • Develop situation analysis for a particular product/service or organization. (12.3.3) • Develop consumer analysis for a particular product/service or organization. (12.3.4) • Design and recommend an ethical marketing strategy for a particular product/service or organization. (12.3.5) • Develop financial data and projections for the proposed marketing strategy. (12.3.6) • Design and recommend an implementation plan for the marketing strategy. (12.3.7) • Design and recommend evaluation and control system for the proposed marketing strategy. (12.3.8) 24 Identify and analyze new opportunities. (13.1) 25 • Evaluate the external and internal environment of an organization and identify new opportunities for the organization. (13.1.1) • Evaluate an organization’s readiness for change. (13.1.2) • Articulate opportunities and analyze their impact on organizational operations. (13.1.3) Create and implement new initiative or enterprise. (13.2) • Establish parameters for development of new ideas in the organization. (13.2.1) • Design and communicate implementation plan for the new initiative or enterprise.(13.2.2) • Create a change plan including key milestones, contingencies, metrics, and a budget for a specific organization and change. (13.2.3) 26 Create and manage new enterprise. (13.3) • Prepare business plan for innovative idea/product/service. (13.3.1) • Evaluate and recommend options for financing the idea. (13.3.2) • Evaluate and recommend options for legal forms of business. (13.3.3) • Communicate the value proposition to potential investors. (13.3.4) 27 Write your reflection summary here. item has for your career success. Use a scale of 1 to 7 (where 1 is low, and 7 is high). See Part 1, m. The gap for each item will be automatically calculated. e current proficiency is low and career importance is high —so, this might be an item to address. A gap importance is relatively low. In this event, you would not want to pick the item as one to address. ds describing the gaps you will work to reduce, why you selected them, and the activities you will pursue art 2: Strategic Decision Making. Week 11 Week 11 Using a scale of 1 to 7, where 1 is low and 7 is high, indicate your current level of proficiency with each of the following. Using the same scale, select the number that best represents how important each item is for your career success. 2 7 Gap -5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Week 1 Week 1 Using the same scale, select the number that best represents how important each item is for your career success. Using a scale of 1 to 7, where 1 is low and 7 is high, indicate your current level of proficiency with each of the following. Gap 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
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Explanation & Answer

Attached.

MediCorp Company Outline

I.

Introduction

A. The purpose of the report

B. Explaining what the report will do

C. Introduction of the industry, country, and client's name

II.

Marketing strategy

A. Market analysis

B. Characteristics of potential customers in the country

C. Use of web networks and social media for e-marketing

III.

Governance and CSR

A. Ethical business practices

IV.

Financial projections
A. Capital Raising
B. Capital structure
C. Proceeds utilization
D. Projected Profit & Loss

V.

Strategy implementation

A. Strategy partnership strategy
B. Social media marketing strategy

VI.

Conclusion

A.

Summary of the recommendations and rationale


Running head: BUSINESS PLAN ON ANESTHETIC MACHINES IN GERMANY

BUSINESS PLAN ON ANESTHETIC MACHINES IN GERMANY
Student’s Name
Institution affiliation
Date

1

BUSINESS PLAN ON ANESTHETIC MACHINES IN GERMANY

2

Contents
Executive Summary ........................................................................................................................ 3
Introduction ..................................................................................................................................... 4
Marketing strategy .......................................................................................................................... 5
Characteristics of potential customers in Germany ........................................................................ 6
Use of web networks and social media for e-marketing ................................................................. 6
Governance and CSR ...................................................................................................................... 8
Financial projections ..................................................................................................................... 10
Capital Raising .............................................................................................................................. 10
Capital structure ............................................................................................................................ 10
Current Shareholders .................................................................................................................... 11
Proceeds utilization ....................................................................................................................... 11
Projected Profit & Loss ................................................................................................................. 11
Strategy implementation ............................................................................................................... 11
Conclusion .................................................................................................................................... 13
References ..................................................................................................................................... 14
Appendices .................................................................................................................................... 15

BUSINESS PLAN ON ANESTHETIC MACHINES IN GERMANY

3

Executive Summary
The paper entails a Business Plan for MediCorp Inc to enter Germany 156 billion dollars
market for Anesthetic machines through a partnership with Siemens Healthineers. The use of
social media marketing strategy and partnering with the leading medical device manufacturer in
Germany will lead to successful international expansion in Germany. Forming a partnership will
make it easier for the company to penetrate the market more efficiently. The Social media
marketing strategy will help the company to reach its target market more effectively. This strategy
will also help the company in increasing its sales and performance. This report will also provide a
discussion to serve as a guidance of the firm's operations in Germany and grow the business of
MediCorp within Germany’s medical device market.

BUSINESS PLAN ON ANESTHETIC MACHINES IN GERMANY

4

Introduction
The purpose of the report is to provide competent global strategy advice regarding the
MediCorp company. MediCorp, Inc is a leading retail pharmacy company based in the USA which
deals with supplying health care providers like doctors' offices, clinics, and hospitals, with medical
supplies. MediCorp has over 4100 stores within 25 states in America. MediCorp is planning to
diversify its business through the manufacturing of genetic testing devices by leveraging its
strength. It is a vast field dealing with an array of products like blood sugar monitors and
thermometers, which are typically used in the home and X-ray and MRI machines, which are
utilized in clinical settings. This report will be purposed for identifying a medical diagnostics
device ideal to be used by MediCorp as a vehicle when expanding to Germany (Fricke & Dauben,
2009). This report will offer an overview that will guide the corporation’s operations in Germany
as well ...

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