Project 5: Creating an International Business
Plan
Start Here
Before you begin Project 5, take two minutes to watch this course
touchpoint video.
Transcript
Scenario
You continue to provide promising global strategy advice for MediCorp,
Inc. The company has been so pleased with your contributions to their
strategic planning and development that they would like you to assist
with a new endeavor. Leveraging their strength in manufacturing genetic
testing devices, MediCorp now wants to diversify their offerings and
expand within the field of medical diagnostic devices. This is a large field
that extends to a myriad of products, such as thermometers and blood
sugar monitors, which are commonly used in the home, as well as MRI
and X-ray machines, which are used in clinical settings. MediCorp has
asked you to identify a medical diagnostics device that the company can
use as a vehicle for expanding into China or Germany.
Choose either China or Germany as a location for MediCorp’s expansion
and create an international business plan that guides the company’s
operations in that country and grows MediCorp’s business within the
selected device’s NAICS industry subsector. You will need to employ the
lessons from your simulation to develop a strategy that examines
MediCorp’s potential customers, business operations, financial
projections, and implementation metrics. As this client’s business grows,
Maryland Creative Solutions CEO, Jillian Best, emphasizes that it is critical
for you to provide clear and concise analysis in your reports to MediCorp.
She remarks, “Success with these reports could mean big things for MCS
as well as for each of you. Let’s finish strong.”
Introduction
Building on your Capsim simulation and your analyses of MediCorp, Inc.
in the global and local markets, you will now craft an international
business plan that calls on you to devise a marketing strategy, develop
financial projections, and create a strategy implementation plan for the
company to market a new product in China or Germany.
You will estimate the investment required to relocate one or more
activities from MediCorp’s value chain in the United States to your
selected country, China or Germany.
You will have two weeks to develop your international business plan.
To get started, Click Step 1: Assess the Characteristics of MediCorp’s
Potential Customers in the Selected Country.
Step 1: Assess the Characteristics of
MediCorp's Potential Customers in
the Selected Country
INBOX: 1 New Message
Subject: Marketing Plan
From: Jillian Best, CEO, MCS
To:
You
Hi,
Let us continue crafting an international business plan for China or
Germany.
First, select either China or Germany as a new market for MediCorp to
expand into, and decide on a medical diagnostic device that MediCorp can
use to drive expansion. To help with your analysis of the industry, you
will need to identify the NAICS code for the industry subsector to which
your selected device belongs. Then, begin to develop a six- to seven-page
marketing strategy for MediCorp.
As you begin your marketing strategy for MediCorp, first analyze the
characteristics of the company’s potential customers in the new market
and address the international cultural differences.
I’ll send additional instructions shortly about how to analyze MediCorp’s
own characteristics and how those characteristics will influence this
marketing strategy.
Thanks for your hard work!
Jillian
When you have assessed the characteristics of MediCorp's potential
customers in either China or Germany, continue to the next step, where
you will work on expanding MediCorp’s product base in the selected
country by accounting for MediCorp’s mode of entry.
You will incorporate your recommendations from Step 1 and Step 2 into a
six- to seven-page marketing strategy that will be submitted for feedback
at the end of Week 9.
Step 3: Make Financial Projections
in the Selected Country
As you continue to work on your international business plan prepare
market share estimates for MediCorp’s product(s) in the selected country
and revenue forecasts for the next three years.
This analysis will form a portion of your final international business plan.
In the next step, you’ll examine another element of the business plan,
strategy implementation.
Step 4: Prepare Strategy
Implementation Plan
The next step is to specify the major factors to be tracked for strategy
implementation using the four perspectives of the balanced scorecard:
the learning and growth perspective, business process perspective,
customer perspective, and financial perspective.
Next, you will combine your marketing strategy and your financial,
governance, and implementation analysis into a final report.
Step 5: Complete Your Final
Business Plan
INBOX: 1 New Message
Subject: Final Business Plan
From:
Jillian Best, CEO, MCS
To:
You
It’s been a pleasure working with you on this project. I’m looking forward
to seeing the final deliverables.
Write 10 -12 pages on Anesthetic machines in Germany business plan under medical
diagnostic device (STEP 1-5):
The international business plan should be 10–12
pages, excluding cover page, executive summary, reference list, and
appendices. Any tables, graphs, and figures should be included as
appendices. Your plan should have one-inch margins and be double
spaced in 12-point Times New Roman font. In-text citations and
references should abide by APA format. The plan should be organized
using headings and subheadings to improve its readability.
Your final international business plan should include the components
outlined in the international business plan template.
Congrats!
Jillian
Your final international business plan should include key findings from
your marketing strategy (Steps 1–2) and financial projections and
strategy implementation (Steps 3–4). It should also include an executive
summary
Submit your final business plan to the dropbox located in the final step of
this project. Then proceed to the next step.
Step 6: Complete Skills Gap Analysis
As you push through your final report deliverables, you are contacted by
your MCS leadership coach, Rebecca Sterling.
INBOX: 1 New Message
Subject: Skills Gap Analysis
From:
Rebecca Sterling, Life & Leadership Coach
To:
You
I hope you are well,
I’m reaching out to let you know that MCS’ Human Resources department
is conducting a post-project self-evaluation of your skills. Using the same
skills gap analysis file that you completed in Week 1, please self-evaluate
your own project-related knowledge and skills accounting for you growth
during your tenure within our organization. Complete skill gap analysis
project 5 tab.
The skills gap analysis will help you identify the skill areas you have
enhanced by completing your recent assignments and will reflect any
changes in the way you see the importance of those skills to your career
success.
Thank you for your attention to this request. Looking forward to hearing
of your progress. I’m sure you’ll be surprised by your how far you’ve
come.
Sincerely,
Becca
Select the Project 5 worksheet in the bottom left of the skills gap analysis
file you used in Project 1. After completing your self-evaluation, take the
time to deeply assess your progress by writing a 400- to 500-word
reflection that describes two to three gaps you worked to reduce over the
past 10 weeks and discusses whether and how much you improved. Also
think back on the learning activities you pursued to help you develop
course competencies.
By the end of Week 10, submit your final skills gap analysis to the
submission dropbox located in the final step of this project.
Step 7: Complete Leadership
Development Plan
INBOX: 1 New Message
Subject: LDP
From:
Rebecca Sterling, Life & Leadership Coach
To:
You
Hi again,
Looking ahead, it is useful to continually reflect on your leadership goals,
the ground you have covered to accomplish them, and the steps you still
must take.
In a final measure to assist you with your career objectives, please fill out
the attached leadership development plan (LDP) template. This document
captures your career goals and skill development needs and asks you to
consider your personal impact on your organization’s performance.
Thanks in advance for completing and submitting this LDP. I believe it
will be a useful tool for you as you move forward with your career.
Sincerely,
Becca
Attachments:
Leadership Development Plan
Submit your leadership development plan to the dropbox located in the
final step of this project. Satisfactory completion of both the skills gap
analysis and leadership development plan are required to pass this
project.
Tip
The culmination of this project and your UMUC MBA capstone is an
important benchmark in your career development. Transitions like this
one are opportune moments to update your professional resume.
Remember to keep your resume up to date as you achieve other
important milestones throughout your career.
For help with resumes and cover letters, keep in mind that University of
Maryland University College Career Services is an effective resource.
The next step provides recommended delivery dates and file-naming
protocols for Project 5 deliverables.
Step 8: Submit Your Work
By the end of Week 10, submit all Project 5 work to the dropbox below.
Take note of the recommended delivery dates and file-naming protocols
in the table:
Recommended Project Delivery
Steps
Submission
Deliverable
File-naming protocol
Week
Steps
1–2
Week 9
Marketing strategy
Steps
1–5
Week 10
International
business plan
Step 6
Week 10
Final skills gap
analysis
Step 7
Week 10
Leadership
development plan
lastname_firstname_Project5_Marketing_stra
lastname_firstname_Project5_International_busin
lastname_firstname_Project5_SkillsGapAnal
lastname_firstname_Project5_LDP.do
Course Resource
Print
Project 5—Final Report Template
Memo: Please use this template
1. Title page
o
states the client organization, selected country, the client's product, type
of legal structure, and the alliance partner
o
date submitted
o
your name
o
course title, course and section number
o
professor’s name
2. Table of contents
o
page numbers for each major section
3. Executive summary
o
o
summarizes the results of your analysis and how you arrived at the
recommendation
belongs on a separate page from the introduction to the report
o
Start your executive summary as follows: “Business Plan for [selected
client organization] to enter [selected country] $(size of market in US
Dollars) market for [product/service] through a [type of legal structure]
with [selected alliance partner].”
4. Introduction (first page of report body)
o
states the purpose of the report
o
explains what the report will do
o
introduces the industry, country, and client's name
5. Marketing strategy
o
market analysis
o
characteristics of potential customers in the country
o
use of web networks and social media for e-marketing
6. Governance and CSR
7. Financial projections
8. Strategy implementation
9. Conclusion
o
Summary of the recommendations and rationale
10.
o
APA-style reference page
11.
o
Reference
Appendices
if needed
Leadership Development Plan
MBA 670
This Leadership Development Plan serves as your road map for training and development activities
that will enhance your leadership competencies. As you approach the end of your MBA program
reflect on your continuing career goals, the skills you will need to achieve them, and the influence
you would like to have on your organization.
Your name:
Your current job title
Career Goal
Make sure your goal is SMART: specific, measurable, achievable, realistic, and time-bound.
[Write a response of no more than 100 words here.]
Skills Development Needs
What are the constraints in your skills, knowledge, and experience from the viewpoint of improving your organization’s
performance?
[Write a response of no more than 200 words here.]
How can you enhance your skills, knowledge, and experience to influence changes in your organization?
[Write a response of no more than 200 words here.]
Personal Impact on Organization Performance
How can you personally influence one or more performance measures in your organization?
[Write a response of no more than 200 words here.]
What role can you play to enhance the level of trust necessary for strategic changes in your organization?
[Write a response of no more than 200 words here.]
Instructions: Review each item below and determine your current level of proficiency and the importance the item has for your career succe
overwrite the sample ratings with your own ratings for this item. The gap for each item will be automatically calculated.
Interpreting Your Results: In the example, the gap is -5. The large negative number indicates an item where current proficiency is low and
(e.g., 5) indicates that current proficiency is relatively high and career importance is relatively low. In this event, you would not want to pick th
Write Reflection Summary: Use the text box at the bottom of the page to write a reflection of 400 to 500 words describing the gaps you will
Choose at least one from Part 1: Leadership and at least one from Part 2: Strategic Decision Making.
Part 1: Personal Leadership Assessment, Goal-Setting, and Implementation
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Part 2: Strategic Decision Making
1
2
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Reflection summary
From my gap analysis, I have learned that I need to improve my communication skills. I chose this
Communication is essential in ensuring that there is smooth cooperation in any given organization.
For instance, I plant to take more communication classes, read books, magazine articles. I also inte
also going to offer more group presentations because that can help me in sharpening both my oral a
small groups of fellow students; hence, reducing some of the pressure. Also, I will get the opportun
my communication skills. From the self
leadership skills are crucial to my leadership ambitions. Leadership skills are also vital to me becau
significant risks, which provide me with many opportunities. I intend to develop my leadership ski
another person takes control when necessary. I should not feel threatened when someone disagrees
and collaborative skills. This is because I believe skillful collaboration can be facilitated through a
compassionate communication, a whole system view, and the will of witnessing and experiencing
will help me to develop my leadership skills, self
active listening is one of the best facilitation skills and a foundation for a productive discussion. I a
decision-making skills because they are significant in planning the future of any organization that I
games that provide an environment that offers an opportunity to develop skills with projecting outc
should also work on my emotions because more important decisions require an individual who can
each item below and determine your current level of proficiency and the importance the item has for your career success. Use a scale of 1 to 7 (where 1 is
ratings with your own ratings for this item. The gap for each item will be automatically calculated.
sults: In the example, the gap is -5. The large negative number indicates an item where current proficiency is low and career importance is high —so, this m
current proficiency is relatively high and career importance is relatively low. In this event, you would not want to pick the item as one to address.
mary: Use the text box at the bottom of the page to write a reflection of 400 to 500 words describing the gaps you will work to reduce, why you selected th
om Part 1: Leadership and at least one from Part 2: Strategic Decision Making.
rt 1: Personal Leadership Assessment, Goal-Setting, and Implementation
Communicating
Organize a document or presentation clearly in a manner that promotes understanding and meets the requirements of the
assignment. (1.1)
• Present material in clear and/or logical order appropriate to task. (1.1.1)
• Articulate thesis and purpose clearly. (1.1.2)
• Support thesis and purpose fully. (1.1.3)
• Transition smoothly and develop connections from point to point. (1.1.4)
• Create coherent progress from introduction through conclusion. (1.1.5)
• Complete assignment in accordance with instructions. (1.1.6)
Develop coherent paragraphs or points so that each is internally unified and so that each functions as part of the whole
document or presentation. (1.2)
• Create meaningful topic sentence for each paragraph or point. (1.2.1)
• Develop each paragraph’s single topic to the appropriate depth. (1.2.2)
• Supply relevant and original supporting detail. (1.2.3)
Provide sufficient, correctly cited support that substantiates the writer’s ideas. (1.3)
• Use a variety of credible sources to support, extend, and inform an original thesis or idea, integrating source material
smoothly. (1.3.1)
• Summarize, paraphrase, and quote accurately. (1.3.2)
• Cite sources properly. (1.3.3)
Tailor communications to the audience. (1.4)
• Identify target audience. (1.4.1)
• Explain unfamiliar terms and material. (1.4.2)
• Employ precise, appropriate language. (1.4.3)
• Use audience-appropriate, consistent tone. (1.4.4)
• Avoid language which indicates bias against individuals/groups their affiliations, orientations and beliefs. (1.4.5)
Use sentence structure appropriate to the task, message and audience. (1.5)
• Demonstrate variation in sentence structure. (1.5.1)
• Express ideas clearly and concisely. (1.5.2)
• Eliminate sentence-level errors such as run-ons/comma splices and sentence fragments. (1.5.3)
Critical Thinkg and Analysis
Identify and clearly explain the issue, question, or problem under critical consideration. (2.1)
• Summarize the issue or problem, using supporting details to enable a deeper understanding of the issue or problem.
(2.1.1)
• Identify potential underlying causes or conditions contributing to the issue or problem and consider the context. (2.1.2)
• Pose significant questions to inform the direction of the investigation of the problem or question. (2.1.3)
• Scan the environment for cues to inform and direct search for information relevant to the issue or problem. (2.1.4)
Locate and access sufficient information to investigate the issue or problem. (2.2)
• Explore information sources to increase familiarity and achieve a manageable focus. (2.2.1)
• Develop and implement a search strategy that employs search engines, databases, and inquiries to access the needed
information. (2.2.2)
• Assess the search results to determine if there are remaining gaps; revisit strategy as necessary. (2.2.3)
• Identify contradictory information or inconsistent data and seek to reconcile contradictions. (2.2.4)
Evaluate the information in a logical and organized manner to determine its value and relevance to the problem. (2.3)
• Evaluate reliability, validity, accuracy, authority, timeliness, and point of view. (2.3.1)
• Evaluate the structure and logic of arguments and methods. (2.3.2)
• Select and incorporate information that provides evidence for the topic. (2.3.3)
I can consider and analyze information in context to the issue or problem. (2.4)
• Articulate clearly and fairly others' alternative viewpoints and the basis of reasoning. (2.4.1)
• Identify significant, potential implications, and consequences of alternative points of view. (2.4.2)
• Evaluate assumptions underlying other analytical viewpoints, conclusions, and/or solutions. (2.4.3)
Develop well-reasoned ideas, conclusions, or decisions, checking them against relevant criteria and benchmarks. (2.5)
• Present and explain those inferences and deductions that follow logically from the evidence provided. (2.5.1)
• Assert logical conclusions only when sufficient evidence supports them, and distinguish between attainable and
unattainable solutions. (2.5.2)
• Incorporate legal and ethical reasoning when formulating ideas, conclusions, and decisions. (2.5.3)
• Complete assignment in accordance with instructions. (2.5.4)
Quantitative Reasoning
Identify numerical or mathematical information that is relevant in a problem or situation. (3.1)
• Extract relevant information needed to solve the problem or situation. (3.1.1)
Employ software applications and analytic tools to analyze, visualize, and present data to inform decision making. (3.4)
• Prepare dataset for use using the chosen application or tool and execute functions that enable insight into data. (3.4.1)
• Interpret initial results from operations to determine if refinements in choice of formula or search criteria is warranted.
(3.4.2)
• Generate required output to support the quantitative tasking. (3.4.3)
• Complete assignment in accordance with detailed instructions. (3.4.4)
• Complete assignment in accordance with instructions. (3.4.5)
Leadership, Facilitation, and Collaboration
Lead and/or participate in a diverse group to accomplish projects and assignments.(4.1)
• Articulate a vision for a team or project via a team agreement. (4.1.1)
• Identify and communicate performance objectives. (4.1.2)
• Distribute/share project responsibilities among team members. (4.1.3)
• Identify gaps in resources and information and plan to meet project requirements. (4.1.4)
• Engage in regular and consistent communication and meetings with team members and external project stakeholders.
(4.1.5)
• Create environment to enable team members to share ideas, draft work on project(s), and space for reflection, motivation,
and innovation. (4.1.6)
Demonstrate the ability to plan and execute a project, articulating clear objectives and goals for the team. (4.2)
• Develop a clear, concise plan for work on the project using a team project plan. (4.2.1 )
• Articulate the steps required to complete a task or project and assign tasks to members. (4.2.2)
• Establish due dates and specific milestones and make adjustments as needed with buy-in from team. (4.2.3)
• Evaluate quality of draft work, enabling time for editing and refining of the final project to meet requirements. (4.2.4)
• Prepare a finished project that meets the stated objectives and reflects engagement of the team. (4.2.5)
• Complete assignment in accordance with instructions. (4.2.6)
Contribute to team projects, assignments, or organizational goals as an engaged member of a team. (4.3)
• Demonstrate professionalism in all situations, conversations, and documents. (4.3.1)
• Work cooperatively and respectfully with a diverse group of people to achieve project goals. (4.3.2)
• Make substantive contributions to projects, planning, discussion, and meetings in accordance with team agreement.
(4.3.3)
• Provide individual input in timely, first quality work to enable team to meet its deadlines. (4.3.4)
• Create and share work of a quality that enables success for the team. (4.3.5)
Demonstrate diversity and inclusiveness in a team setting. (4.4)
• Work cooperatively and respectfully with a diverse group of people to achieve project goals. (4.4.1)
• Solicit and incorporate multiple and diverse viewpoints into team work. (4.4.2)
• Foster a network in which each team member has an equal voice. (4.4.3)
• Demonstrate respect for the differences that gender, race, culture, ethnicity and worldview may lend to others’
perspectives. (4.4.4)
rt 2: Strategic Decision Making
Develop constructive resolutions for ethical dilemmas based on application of ethical theories, principles and models. (5.1)
• Identify and explain why a situation presents an ethical dilemma in contexts that are familiar or new, simple or complex,
personal or organizational. (5.1.1)
• Introduce and analyze best available alternatives to ethical dilemmas using a set of well supported criteria. (5.1.2)
• Propose and defend the best possible resolution to the ethical dilemmas, including specific recommended actions,
expected outcomes, and a contingency plan. (5.1.3)
• Identify and evaluate the risks to the organization and its key stakeholders associated with failing to take actions to resolve
an ethical dilemma. (5.1.4)
Assess the implications of legal, ethical and cultural (national) standards on an organization's operations in global markets and
make recommendations for appropriate actions. (5.2)
• Investigate the legal standards and best sources of information relevant to an organization in a non-domestic market.
(5.2.1)
• Identify and analyze common ethical issues facing organizations operating in global markets and apply relevant best
practices. (5.2.2)
• Analyze the implications of cultural (national) differences for an organization operating in global markets and recommend
appropriate actions. (5.2.3)
Create, implement, and evaluate a personal leadership development plan. (5.3)
• Complete and present reflections on a leadership self-assessment. (5.3.1)
• Create and defend a set of personal leadership development goals with an accompanying action plan that incorporates
milestones, self-monitoring, and regular reports on progress. (5.3.2)
• Create and/or leverage internal and external networks for personal and organizational strategic advantage. (5.3.3)
• When in the role of a project, program, team or organizational leader, employ the best decision style for specific situations
and followers. (5.3.4)
Resolve workplace conflicts using the optimal approaches and techniques for the situation and involved parties. (5.4)
• Discuss typical types and sources of conflict in organizations and their potential implications if not resolved. (5.4.1)
• Recognize the merits of different approaches and techniques for preventing or resolving workplace conflict, including
illustrative examples to strengthen your analysis. (5.4.2)
• Recommend and defend responses to specific workplace conflicts, both familiar and new. (5.4.3)
• Analyze your personal conflict resolution approach and recommend areas for improvement. (5.4.4)
Identify the general (external) environment in which an organization operates and discuss the implications for enterprise
success. (6.1)
• Estimate size and growth of market for the organization's product/service. (6.1.1)
• Identify the general environmental threats and opportunities confronting an organization and evaluate the likely implications
for long- and short-term performance. (6.1.2)
Evaluate strategic implications for domestic and international markets of an organization's industry. (6.2)
• Conduct an industry analysis to determine threats and opportunities for an organization's strategic sustainable advantage
using Five Forces Industry Structure Analysis. (6.2.1)
• Conduct an industry analysis to determine threats and opportunities for an organization's strategic sustainable advantage
using an industry life cycle analysis. (6.2.2)
Analyze an organization's internal strengths and weaknesses for strategic value. (6.3)
• Evaluate the alignment of the organization's mission, vision, goals and objectives with the organization's short and longterm strategy. (6.3.1)
• Determine the buyer value of the organization's product/service. (6.3.2)
• Conduct a value chain analysis to determine the strategic value of the assets and processes of an organization (human,
financial, technological, processes, etc.) (6.3.3)
• Evaluate the likely impact of an organization's culture and climate on its future performance. (6.3.4)
Develop and recommend strategies for an organization's sustainable competitive advantage. (6.4)
• Identify and analyze strategic domestic and internal risks and opportunities using a SWOT analysis. (6.4.1)
• Develop, recommend, and defend strategies to help mitigate risk. (6.4.2)
• Develop, recommend, and defend strategies to enable an organizaiton to leverage opportunities for strategic advantage.
(6.4.3)
• Evaluate and create business-level strategies for competitive advantage. (6.4.4)
• Identify appropriate triggers for exit or modification of strategy. (6.4.5)
• Evalute and create enterprise/corporate-level strategies for competitive advantage. (6.4.6)
Analyze the legal forms of business organization and make recommendations to support business decisions. (7.1)
• Articulate the ways businesses can be created and altered, including the rights, limitations, and liabilities of all actors and
entities involved. (7.1.1)
Analyze the impact of international and foreign laws on US organizations acting domestically and abroad. (7.4)
• Articulate the similarities and differences between the US legal system and laws regulating business and the legal systems
of other nations. (7.4.1)
• Analyze the impact of foreign and domestics laws on US businesses operating globally (e.g., FCPA). (7.4.2)
• Understand the role of international treaties and their implications for business decisions. (7.4.3)
Evaluate major business/organizational systems and processes and make recommendations for improvement. (8.1)
• Analyze existing organizational processes and identify those that could benefit from improvement. (8.1.1)
• Create, recommend, and defend a plan to improve processes, identifying obstacles and benefits. (8.1.2)
• Identify and evaluate options for out/near/off-shoring. (8.1.3)
• Evaluate an organization's operational capabilities and present conclusions about the implications for current and potential
performance. (8.1.4)
8.2 Analyze an organization's current technology capabilities and needs, identifying specific strengths and areas of weakness.
(8.2)
• Evaluate and recommend technology solutions to help strengthen an organization's operational capabilities and
competitiveness. (8.2.1)
Design organizational structure, systems and processes that support the strategic goals of the organization. (9.1)
• Critically analyze the extent to which an organization’s current organizational structure supports its mission,
goals,objectives, and strategic priorities. (9.1.1)
• Propose appropriate changes to an organization’s structure, systems, and/or processes. (9.1.2)
• Recommend roles and responsibilities needed for strategic or competitive advantage, including changes to those that exist.
(9.1.3)
• Explain how and why a proposed structure is likely to mitigate identified risks. (9.1.4)
• Complete a benefit/cost analysis of a proposed structural change. (9.1.5)
Evaluate how human capital serves as a source of competitive advantage. (9.2)
• Identify the unique human capital challenges organizations wishing to compete internationally must be prepared to manage
and overcome. (9.2.1)
• Evaluate the capacity of a specific organization to recruit and manage the talent it will need to operate internationally.
(9.2.2)
• Evaluate the extent to which an organization is likely to be able to leverage its human resources for competitive advantage.
(9.2.3)
• Evaluate an organization's current and/or potential capacity to use virtual teams to achieve its goals in international
markets. (9.2.4)
Apply the principles of employment law for ethical practices and risk mitigation. (9.3)
• Identify and analyze employment contracts and the rights and responsibilities of employees and employers. (9.3.1)
• Explain the possible implications of common employment-related issues for managers and their organizations. (9.3.2)
• Identify relevant employment laws and explain the associated principles and best practices for supervisors and employees.
(9.3.3)
• Identify and analyze the legal grounds for employee termination. (9.3.4)
• Recommend appropriate responses to specific employment-related issues that may have legal implications. (9.3.5)
Apply relevant microeconomics principles to support strategic decisions for the organization. (10.1)
• Analyze costs and revenues for varying levels of production. (10.1.1)
• Determine optimal level of production by equating marginal costs to marginal revenues. (10.1.2)
• Distinguish between three different industry structures: competitive, oligopoly and monopoly - to enable financial decisions.
(10.1.3)
Analyze financial statements to evaluate and optimize organizational performance. (10.2)
• Determine the impact of transactions carried out by an organization on the Income Statement, Balance Sheet and
Statement of Cashflows. (10.2.1)
• Evaluate organizational performance, prospects and financial risk by analysis of financial statements using tools such as
financial ratios. (10.2.2)
• Make recommendations to improve organizational performance based on the analysis of the financial statements. (10.2.3)
• Evaluate financial reports and practices for compliance with ethical principles and regulatory requirements. (10.2.4)
Determine optimal financial decisions in pursuit of an organization's goals. (10.3)
• Apply capital budgeting techniques based on time value of money to select capital projects. (10.3.1)
• Evaluate how effectively capital expenditures support organizational strategy. (10.3.2)
• Develop a budget and forecasts for capital expenditures to support organizational strategy initiatives. (10.3.3)
Make strategic managerial decisions for obtaining capital required for achieving organizational goals. (10.4)
• Evaluate long-term capital structure to support organizational strategy. (10.4.1)
• Assess sources of funds and future liabilities to develop a strategy for financial risk mitigation. (10.4.2)
Develop operating forecasts and budgets and apply managerial accounting techniques to support strategic decisions. (10.5)
• Develop budget and forecasts for strategic initiatives (market entry, production, operations, org. design). (10.5.1)
• Develop market revenue forecasts for strategic initiatives (incl. total market, target market and market share), justifying
market forecast assumptions. (10.5.2)
• Apply cost-volume-profit analysis. (10.5.3)
• Allocate costs of shared resources to different products and implement activity based pricing. (10.5.4)
Recommend strategic plan for the use of technology to meet the strategic goals of organization. (11.1)
• Evaluate the current use of technology to meet strategic goals of organization. (11.1.1)
• Assess the strategic organizational impact of relevant technologies. (11.1.2)
• Recommend necessary technology to support competitive position. (11.1.3)
• Assess the budget to support the technology plan. (11.1.4)
Assess market risk and opportunity. (12.1)
• Evaluate a value proposition for a product/service and identify similarities and differences from competitive offerings.
(12.1.1)
• Develop and/or recommend appropriate market research tools to gauge market potential of a particular product/service.
(12.1.2)
• Prepare demand estimates for potential, available and target markets for a specific product/service. (12.1.3)
• Complete a risk analysis of a new product/service and develop strategies to mitigate the potential risks. (12.1.4)
• Evaluate macro-economic and industry-wide forecasts of a select product/service and identify areas of potential risks and
opportunities. (12.1.5)
Analyze marketing information. (12.2)
• Estimate current and future demand for select products/services. (12.2.1)
• Prepare and defend a marketing research plan for the organization. (12.2.2)
Prepare marketing plan for a new product/service. (12.3)
• Obtain data and information for all sections of the marketing plan. (12.3.1)
• Develop goals and targets to evaluate strategic marketing priorities. (12.3.2)
• Develop situation analysis for a particular product/service or organization. (12.3.3)
• Develop consumer analysis for a particular product/service or organization. (12.3.4)
• Design and recommend an ethical marketing strategy for a particular product/service or organization. (12.3.5)
• Develop financial data and projections for the proposed marketing strategy. (12.3.6)
• Design and recommend an implementation plan for the marketing strategy. (12.3.7)
• Design and recommend evaluation and control system for the proposed marketing strategy. (12.3.8)
Identify and analyze new opportunities. (13.1)
• Evaluate the external and internal environment of an organization and identify new opportunities for the organization.
(13.1.1)
• Evaluate an organization’s readiness for change. (13.1.2)
• Articulate opportunities and analyze their impact on organizational operations. (13.1.3)
Create and implement new initiative or enterprise. (13.2)
• Establish parameters for development of new ideas in the organization. (13.2.1)
• Design and communicate implementation plan for the new initiative or enterprise.(13.2.2)
• Create a change plan including key milestones, contingencies, metrics, and a budget for a specific organization and
change. (13.2.3)
Create and manage new enterprise. (13.3)
• Prepare business plan for innovative idea/product/service. (13.3.1)
• Evaluate and recommend options for financing the idea. (13.3.2)
• Evaluate and recommend options for legal forms of business. (13.3.3)
• Communicate the value proposition to potential investors. (13.3.4)
Reflection summary
From my gap analysis, I have learned that I need to improve my communication skills. I chose this skill because it is signifi
Communication is essential in ensuring that there is smooth cooperation in any given organization. I intend to improve my com
For instance, I plant to take more communication classes, read books, magazine articles. I also intent to learn and seek ment
also going to offer more group presentations because that can help me in sharpening both my oral and written communication sk
small groups of fellow students; hence, reducing some of the pressure. Also, I will get the opportunity of debating my opinio
my communication skills. From the self-evaluation, I have noted that I should work on my leadership, facilitation, and collabora
eadership skills are crucial to my leadership ambitions. Leadership skills are also vital to me because they will enable me
significant risks, which provide me with many opportunities. I intend to develop my leadership skills by learning to follow s
another person takes control when necessary. I should not feel threatened when someone disagrees with me or puts forth their
and collaborative skills. This is because I believe skillful collaboration can be facilitated through an open mind, extreme i
compassionate communication, a whole system view, and the will of witnessing and experiencing transformation. I should work
will help me to develop my leadership skills, self-awareness, and the ability to contribute positively toward change. I should d
active listening is one of the best facilitation skills and a foundation for a productive discussion. I also realized from the e
making skills because they are significant in planning the future of any organization that I may lead in the future. I
games that provide an environment that offers an opportunity to develop skills with projecting outcomes based on probabilitie
should also work on my emotions because more important decisions require an individual who can think it through rationally an
scale of 1 to 7 (where 1 is low, and 7 is high). See Part 1, Item 1 below for an example, and then
ortance is high —so, this might be an item to address. A gap represented by a large positive number
one to address.
duce, why you selected them, and the activities you will pursue to develop your selected competencies.
Week 1
Week 1
Using a scale of 1 to 7, where
1 is low and 7 is high, indicate
your current level of proficiency
with each of the following.
Using the same scale, select
the number that best
represents how important each
item is for your career success.
2
7
-5
4
3
1
5
5
0
2
3
-1
Gap
3
3
0
0
2
6
-4
5
5
0
6
2
4
4
2
2
2
2
0
0
4
2
2
5
2
3
0
2
5
-3
4
2
2
3
1
2
4
1
3
Week 1
Week 1
Using the same scale, select
the number that best
represents how important each
item is for your career success.
Using a scale of 1 to 7, where 1
is low and 7 is high, indicate
your current level of proficiency
with each of the following.
2
5
Gap
-3
3
4
-1
4
4
0
5
2
3
6
3
3
5
1
4
2
4
-2
5
3
2
4
1
3
3
3
0
4
2
2
3
2
1
2
2
0
5
4
1
6
4
2
4
4
0
5
3
2
3
4
-1
4
2
2
5
3
2
2
6
-4
6
3
3
4
4
0
3
1
2
5
2
3
4
1
3
5
3
2
cause it is significant for leadership to function well.
to improve my communication skills by making it apriority.
rn and seek mentorship from successful communicators. I am
en communication skills. That will give me a chance to work in
ebating my opinions and working together toward improving
itation, and collaboration skills. I selected this skill because
will enable me to get through tough situations and take
arning to follow since a true leader has no problem when
e or puts forth their ideas. I also need to work on my facilitation
mind, extreme influence of self-observation and others,
mation. I should work on these qualities because I think they
change. I should do so by being an active listener because
zed from the evaluation that I need to improve on my strategic
ad in the future. I should do so by playing decision-making
ased on probabilities, including developing strategic abilities. I
through rationally and logically before making a decision.
Instructions: Review each item below and determine your current level of proficiency and the importance the item has for your career succe
Item 1 below for an example, and then overwrite the sample ratings with your own ratings for this item. The gap for each item will be
Interpreting Your Results: In the example, the gap is -5. The large negative number indicates an item where current proficiency is low and
represented by a large positive number (e.g., 5) indicates that current proficiency is relatively high and career importance is relatively low. In
Write Reflection Summary: Use the text box at the bottom of the page to write a reflection of 400 to 500 words describing the gaps you will
to develop your selected competencies. Choose at least one from Part 1: Leadership and at least one from Part 2: Strategic Decision Making
Part 1: Personal Leadership Assessment, Goal-Setting, and Implementation
Communicating
Organize a document or presentation clearly in a manner that promotes
understanding and meets the requirements of the assignment. (1.1)
1
• Present material in clear and/or logical order appropriate to task. (1.1.1)
• Articulate thesis and purpose clearly. (1.1.2)
• Support thesis and purpose fully. (1.1.3)
• Transition smoothly and develop connections from point to point. (1.1.4)
• Create coherent progress from introduction through conclusion. (1.1.5)
• Complete assignment in accordance with instructions. (1.1.6)
Develop coherent paragraphs or points so that each is internally unified and so
that each functions as part of the whole document or presentation. (1.2)
2
• Create meaningful topic sentence for each paragraph or point. (1.2.1)
• Develop each paragraph’s single topic to the appropriate depth. (1.2.2)
• Supply relevant and original supporting detail. (1.2.3)
Provide sufficient, correctly cited support that substantiates the writer’s ideas.
(1.3)
3
• Use a variety of credible sources to support, extend, and inform an original
thesis or idea, integrating source material smoothly. (1.3.1)
• Summarize, paraphrase, and quote accurately. (1.3.2)
• Cite sources properly. (1.3.3)
Tailor communications to the audience. (1.4)
• Identify target audience. (1.4.1)
• Explain unfamiliar terms and material. (1.4.2)
4 • Employ precise, appropriate language. (1.4.3)
• Use audience-appropriate, consistent tone. (1.4.4)
• Avoid language which indicates bias against individuals/groups their
affiliations, orientations and beliefs. (1.4.5)
Use sentence structure appropriate to the task, message and audience. (1.5)
• Demonstrate variation in sentence structure. (1.5.1)
5 • Express ideas clearly and concisely. (1.5.2)
• Eliminate sentence-level errors such as run-ons/comma splices and sentence
fragments. (1.5.3)
Critical Thinkg and Analysis
Identify and clearly explain the issue, question, or problem under critical
consideration. (2.1)
• Summarize the issue or problem, using supporting details to enable a deeper
understanding of the issue or problem. (2.1.1)
• Identify potential underlying causes or conditions contributing to the issue or
6
problem and consider the context. (2.1.2)
• Pose significant questions to inform the direction of the investigation of the
problem or question. (2.1.3)
• Scan the environment for cues to inform and direct search for information
relevant to the issue or problem. (2.1.4)
Locate and access sufficient information to investigate the issue or problem. (2.2)
• Explore information sources to increase familiarity and achieve a manageable
focus. (2.2.1)
• Develop and implement a search strategy that employs search engines,
databases,
and inquiries to access the needed information. (2.2.2)
7
• Assess the search results to determine if there are remaining gaps; revisit
strategy as necessary. (2.2.3)
• Identify contradictory information or inconsistent data and seek to reconcile
contradictions. (2.2.4)
Evaluate the information in a logical and organized manner to determine its value
and relevance to the problem. (2.3)
• Evaluate reliability, validity, accuracy, authority, timeliness, and point of view.
8 (2.3.1)
• Evaluate the structure and logic of arguments and methods. (2.3.2)
• Select and incorporate information that provides evidence for the topic. (2.3.3)
I can consider and analyze information in context to the issue or problem. (2.4)
• Articulate clearly and fairly others' alternative viewpoints and the basis of
reasoning. (2.4.1)
9 • Identify significant, potential implications, and consequences of alternative
points of view. (2.4.2)
• Evaluate assumptions underlying other analytical viewpoints, conclusions,
and/or solutions. (2.4.3)
Develop well-reasoned ideas, conclusions, or decisions, checking them against
relevant criteria and benchmarks. (2.5)
• Present and explain those inferences and deductions that follow logically from
the evidence provided. (2.5.1)
10 • Assert logical conclusions only when sufficient evidence supports them, and
distinguish between attainable and unattainable solutions. (2.5.2)
• Incorporate legal and ethical reasoning when formulating ideas, conclusions,
and decisions. (2.5.3)
• Complete assignment in accordance with instructions. (2.5.4)
Quantitative Reasoning
Identify numerical or mathematical information that is relevant in a problem or
situation. (3.1)
11
• Extract relevant information needed to solve the problem or situation. (3.1.1)
Employ software applications and analytic tools to analyze, visualize, and present
data to inform decision making. (3.4)
• Prepare dataset for use using the chosen application or tool and execute
functions that enable insight into data. (3.4.1)
12 • Interpret initial results from operations to determine if refinements in choice of
formula or search criteria is warranted. (3.4.2)
• Generate required output to support the quantitative tasking. (3.4.3)
• Complete assignment in accordance with detailed instructions. (3.4.4)
• Complete assignment in accordance with instructions. (3.4.5)
Leadership, Facilitation, and Collaboration
Lead and/or participate in a diverse group to accomplish projects and
assignments.(4.1)
• Articulate a vision for a team or project via a team agreement. (4.1.1)
• Identify and communicate performance objectives. (4.1.2)
• Distribute/share project responsibilities among team members. (4.1.3)
13 • Identify gaps in resources and information and plan to meet project
requirements. (4.1.4)
• Engage in regular and consistent communication and meetings with team
members and external project stakeholders. (4.1.5)
• Create environment to enable team members to share ideas, draft work on
project(s), and space for reflection, motivation, and innovation. (4.1.6)
Demonstrate the ability to plan and execute a project, articulating clear objectives
and goals for the team. (4.2)
• Develop a clear, concise plan for work on the project using a team project
plan. (4.2.1 )
• Articulate the steps required to complete a task or project and assign tasks to
members. (4.2.2)
14 • Establish due dates and specific milestones and make adjustments as
needed with buy-in from team. (4.2.3)
• Evaluate quality of draft work, enabling time for editing and refining of the final
project to meet requirements. (4.2.4)
• Prepare a finished project that meets the stated objectives and reflects
engagement of the team. (4.2.5)
• Complete assignment in accordance with instructions. (4.2.6)
Contribute to team projects, assignments, or organizational goals as an engaged
member of a team. (4.3)
• Demonstrate professionalism in all situations, conversations, and documents.
(4.3.1)
• Work cooperatively and respectfully with a diverse group of people to achieve
project
goals. (4.3.2)
15
• Make substantive contributions to projects, planning, discussion, and
meetings in accordance with team agreement. (4.3.3)
• Provide individual input in timely, first quality work to enable team to meet its
deadlines. (4.3.4)
• Create and share work of a quality that enables success for the team. (4.3.5)
Demonstrate diversity and inclusiveness in a team setting. (4.4)
• Work cooperatively and respectfully with a diverse group of people to achieve
project goals. (4.4.1)
16 • Solicit and incorporate multiple and diverse viewpoints into team work. (4.4.2)
• Foster a network in which each team member has an equal voice. (4.4.3)
• Demonstrate respect for the differences that gender, race, culture, ethnicity
and worldview may lend to others’ perspectives. (4.4.4)
Part 2: Strategic Decision Making
Develop constructive resolutions for ethical dilemmas based on application of
ethical theories, principles and models. (5.1)
• Identify and explain why a situation presents an ethical dilemma in contexts
that are familiar or new, simple or complex, personal or organizational. (5.1.1)
• Introduce and analyze best available alternatives to ethical dilemmas using a
set of well supported criteria. (5.1.2)
• Propose and defend the best possible resolution to the ethical dilemmas,
including specific recommended actions, expected outcomes, and a contingency
plan. (5.1.3)
• Identify and evaluate the risks to the organization and its key stakeholders
associated with failing to take actions to resolve an ethical dilemma. (5.1.4)
1
Assess the implications of legal, ethical and cultural (national) standards on an
organization's operations in global markets and make recommendations for
appropriate actions. (5.2)
• Investigate the legal standards and best sources of information relevant to an
organization in a non-domestic market. (5.2.1)
• Identify and analyze common ethical issues facing organizations operating in
global markets and apply relevant best practices. (5.2.2)
• Analyze the implications of cultural (national) differences for an organization
operating in global markets and recommend appropriate actions. (5.2.3)
2
Create, implement, and evaluate a personal leadership development plan. (5.3)
• Complete and present reflections on a leadership self-assessment. (5.3.1)
• Create and defend a set of personal leadership development goals with an
accompanying action plan that incorporates milestones, self-monitoring, and
regular reports on progress. (5.3.2)
• Create and/or leverage internal and external networks for personal and
organizational strategic advantage. (5.3.3)
• When in the role of a project, program, team or organizational leader, employ
the best decision style for specific situations and followers. (5.3.4)
3
Resolve workplace conflicts using the optimal approaches and techniques for the
situation and involved parties. (5.4)
• Discuss typical types and sources of conflict in organizations and their
potential implications if not resolved. (5.4.1)
• Recognize the merits of different approaches and techniques for preventing or
resolving workplace conflict, including illustrative examples to strengthen your
analysis. (5.4.2)
• Recommend and defend responses to specific workplace conflicts, both
familiar and new. (5.4.3)
• Analyze your personal conflict resolution approach and recommend areas for
improvement. (5.4.4)
4
Identify the general (external) environment in which an organization operates and
discuss the implications for enterprise success. (6.1)
• Estimate size and growth of market for the organization's product/service.
(6.1.1)
• Identify the general environmental threats and opportunities confronting an
organization and evaluate the likely implications for long- and short-term
performance. (6.1.2)
5
Evaluate strategic implications for domestic and international markets of an
organization's industry. (6.2)
• Conduct an industry analysis to determine threats and opportunities for an
organization's strategic sustainable advantage using Five Forces Industry
Structure Analysis. (6.2.1)
• Conduct an industry analysis to determine threats and opportunities for an
organization's strategic sustainable advantage using an industry life cycle
6 analysis. (6.2.2)
Analyze an organization's internal strengths and weaknesses for strategic value.
(6.3)
7
• Evaluate the alignment of the organization's mission, vision, goals and
objectives with the organization's short and long-term strategy. (6.3.1)
• Determine the buyer value of the organization's product/service. (6.3.2)
• Conduct a value chain analysis to determine the strategic value of the assets
and processes of an organization (human, financial, technological, processes,
etc.) (6.3.3)
• Evaluate the likely impact of an organization's culture and climate on its future
performance. (6.3.4)
Develop and recommend strategies for an organization's sustainable competitive
advantage. (6.4)
• Identify and analyze strategic domestic and internal risks and opportunities
using a SWOT analysis. (6.4.1)
• Develop, recommend, and defend strategies to help mitigate risk. (6.4.2)
• Develop, recommend, and defend strategies to enable an organizaiton to
leverage opportunities for strategic advantage. (6.4.3)
• Evaluate and create business-level strategies for competitive advantage.
(6.4.4)
• Identify appropriate triggers for exit or modification of strategy. (6.4.5)
• Evalute and create enterprise/corporate-level strategies for competitive
advantage. (6.4.6)
8
Analyze the legal forms of business organization and make recommendations to
support business decisions. (7.1)
• Articulate the ways businesses can be created and altered, including the
rights, limitations, and liabilities of all actors and entities involved. (7.1.1)
9
Analyze the impact of international and foreign laws on US organizations acting
domestically and abroad. (7.4)
• Articulate the similarities and differences between the US legal system and
laws regulating business and the legal systems of other nations. (7.4.1)
• Analyze the impact of foreign and domestics laws on US businesses
operating globally (e.g., FCPA). (7.4.2)
• Understand the role of international treaties and their implications for business
decisions. (7.4.3)
10
Evaluate major business/organizational systems and processes and make
recommendations for improvement. (8.1)
• Analyze existing organizational processes and identify those that could benefit
from improvement. (8.1.1)
• Create, recommend, and defend a plan to improve processes, identifying
obstacles and benefits. (8.1.2)
• Identify and evaluate options for out/near/off-shoring. (8.1.3)
• Evaluate an organization's operational capabilities and present conclusions
about the implications for current and potential performance. (8.1.4)
11
8.2 Analyze an organization's current technology capabilities and needs,
identifying specific strengths and areas of weakness. (8.2)
• Evaluate and recommend technology solutions to help strengthen an
organization's operational capabilities and competitiveness. (8.2.1)
12
Design organizational structure, systems and processes that support the
strategic goals of the organization. (9.1)
• Critically analyze the extent to which an organization’s current organizational
structure supports its mission, goals,objectives, and strategic priorities. (9.1.1)
• Propose appropriate changes to an organization’s structure, systems, and/or
processes. (9.1.2)
• Recommend roles and responsibilities needed for strategic or competitive
advantage, including changes to those that exist. (9.1.3)
• Explain how and why a proposed structure is likely to mitigate identified risks.
(9.1.4)
• Complete a benefit/cost analysis of a proposed structural change. (9.1.5)
13
Evaluate how human capital serves as a source of competitive advantage. (9.2)
• Identify the unique human capital challenges organizations wishing to
compete internationally must be prepared to manage and overcome. (9.2.1)
• Evaluate the capacity of a specific organization to recruit and manage the
talent it will need to operate internationally. (9.2.2)
• Evaluate the extent to which an organization is likely to be able to leverage its
human resources for competitive advantage. (9.2.3)
• Evaluate an organization's current and/or potential capacity to use virtual
teams to achieve its goals in international markets. (9.2.4)
14
Apply the principles of employment law for ethical practices and risk mitigation.
(9.3)
• Identify and analyze employment contracts and the rights and responsibilities
of employees and employers. (9.3.1)
• Explain the possible implications of common employment-related issues for
managers and their organizations. (9.3.2)
• Identify relevant employment laws and explain the associated principles and
best practices for supervisors and employees. (9.3.3)
• Identify and analyze the legal grounds for employee termination. (9.3.4)
• Recommend appropriate responses to specific employment-related issues
that may have legal implications. (9.3.5)
15
Apply relevant microeconomics principles to support strategic decisions for the
organization. (10.1)
• Analyze costs and revenues for varying levels of production. (10.1.1)
• Determine optimal level of production by equating marginal costs to marginal
revenues. (10.1.2)
• Distinguish between three different industry structures: competitive, oligopoly
and monopoly - to enable financial decisions. (10.1.3)
16
Analyze financial statements to evaluate and optimize organizational
performance. (10.2)
• Determine the impact of transactions carried out by an organization on the
Income Statement, Balance Sheet and Statement of Cashflows. (10.2.1)
• Evaluate organizational performance, prospects and financial risk by analysis
of financial statements using tools such as financial ratios. (10.2.2)
• Make recommendations to improve organizational performance based on the
analysis of the financial statements. (10.2.3)
• Evaluate financial reports and practices for compliance with ethical principles
and regulatory requirements. (10.2.4)
17
Determine optimal financial decisions in pursuit of an organization's goals. (10.3)
• Apply capital budgeting techniques based on time value of money to select
capital projects. (10.3.1)
• Evaluate how effectively capital expenditures support organizational strategy.
(10.3.2)
• Develop a budget and forecasts for capital expenditures to support
organizational strategy initiatives. (10.3.3)
18
Make strategic managerial decisions for obtaining capital required for achieving
organizational goals. (10.4)
• Evaluate long-term capital structure to support organizational strategy.
(10.4.1)
• Assess sources of funds and future liabilities to develop a strategy for
financial risk mitigation. (10.4.2)
19
Develop operating forecasts and budgets and apply managerial accounting
techniques to support strategic decisions. (10.5)
• Develop budget and forecasts for strategic initiatives (market entry,
production, operations, org. design). (10.5.1)
• Develop market revenue forecasts for strategic initiatives (incl. total market,
target market and market share), justifying market forecast assumptions. (10.5.2)
• Apply cost-volume-profit analysis. (10.5.3)
• Allocate costs of shared resources to different products and implement activity
based pricing. (10.5.4)
20
Recommend strategic plan for the use of technology to meet the strategic goals
of organization. (11.1)
• Evaluate the current use of technology to meet strategic goals of organization.
(11.1.1)
• Assess the strategic organizational impact of relevant technologies. (11.1.2)
• Recommend necessary technology to support competitive position. (11.1.3)
• Assess the budget to support the technology plan. (11.1.4)
21
Assess market risk and opportunity. (12.1)
• Evaluate a value proposition for a product/service and identify similarities and
differences from competitive offerings. (12.1.1)
• Develop and/or recommend appropriate market research tools to gauge
market potential of a particular product/service. (12.1.2)
• Prepare demand estimates for potential, available and target markets for a
specific product/service. (12.1.3)
• Complete a risk analysis of a new product/service and develop strategies to
mitigate the potential risks. (12.1.4)
• Evaluate macro-economic and industry-wide forecasts of a select
product/service and identify areas of potential risks and opportunities. (12.1.5)
22
Analyze marketing information. (12.2)
• Estimate current and future demand for select products/services. (12.2.1)
• Prepare and defend a marketing research plan for the organization. (12.2.2)
23
Prepare marketing plan for a new product/service. (12.3)
• Obtain data and information for all sections of the marketing plan. (12.3.1)
• Develop goals and targets to evaluate strategic marketing priorities. (12.3.2)
• Develop situation analysis for a particular product/service or organization.
(12.3.3)
• Develop consumer analysis for a particular product/service or organization.
(12.3.4)
• Design and recommend an ethical marketing strategy for a particular
product/service or organization. (12.3.5)
• Develop financial data and projections for the proposed marketing strategy.
(12.3.6)
• Design and recommend an implementation plan for the marketing strategy.
(12.3.7)
• Design and recommend evaluation and control system for the proposed
marketing strategy. (12.3.8)
24
Identify and analyze new opportunities. (13.1)
25
• Evaluate the external and internal environment of an organization and identify
new opportunities for the organization. (13.1.1)
• Evaluate an organization’s readiness for change. (13.1.2)
• Articulate opportunities and analyze their impact on organizational operations.
(13.1.3)
Create and implement new initiative or enterprise. (13.2)
• Establish parameters for development of new ideas in the organization.
(13.2.1)
• Design and communicate implementation plan for the new initiative or
enterprise.(13.2.2)
• Create a change plan including key milestones, contingencies, metrics, and a
budget for a specific organization and change. (13.2.3)
26
Create and manage new enterprise. (13.3)
• Prepare business plan for innovative idea/product/service. (13.3.1)
• Evaluate and recommend options for financing the idea. (13.3.2)
• Evaluate and recommend options for legal forms of business. (13.3.3)
• Communicate the value proposition to potential investors. (13.3.4)
27
Write your reflection summary here.
item has for your career success. Use a scale of 1 to 7 (where 1 is low, and 7 is high). See Part 1,
m. The gap for each item will be automatically calculated.
e current proficiency is low and career importance is high —so, this might be an item to address. A gap
importance is relatively low. In this event, you would not want to pick the item as one to address.
ds describing the gaps you will work to reduce, why you selected them, and the activities you will pursue
art 2: Strategic Decision Making.
Week 11
Week 11
Using a scale of 1 to 7, where
1 is low and 7 is high, indicate
your current level of proficiency
with each of the following.
Using the same scale, select
the number that best
represents how important each
item is for your career success.
2
7
Gap
-5
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Week 1
Week 1
Using the same scale, select
the number that best
represents how important each
item is for your career success.
Using a scale of 1 to 7, where 1
is low and 7 is high, indicate
your current level of proficiency
with each of the following.
Gap
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
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