500-700 words that respond to the following questions with your thoughts,
ideas, and comments. This will be the foundation for future discussions by your
classmates. Be substantive and clear, and use examples to reinforce your ideas.
preparation for developing an instrument for conducting primary research, this
discussion involves a conceptual analysis of primary research methods, both
electronic and traditional. In this discussion, be sure to cover the following
Identify, define, and describe the
various primary research methods, including both quantitative and
qualitative research instruments.
Discuss the relative advantages and
disadvantages of each, including trade-offs in choosing one method over
How does the Internet impact the
availability of these options?
2 3-4 pages and references
this assignment, you will develop a sample for your marketing research study
for Acme Wholesaling, Inc. Review the details of the scenario company again,
and complete following:
Specify the target market
population that Acme Wholesaling, Inc. should be aiming at, using
demographic and psychographic variables to define who is in this market.
Justify why this is the proper target population for Acme Wholesaling,
From that target population, decide
and describe the sampling method and the size of the sample you would
recruit to participate in your research study.
Choose a design for your research
project that you feel will best answer the remaining research questions
that are unanswered by the secondary research. Why would this design be
best? The actual questions or discussion guide is not necessary at this
Include a time line of activities
and duration for data collection.
How long will it take to gather
the required data?
How long will each participant be
required to devote to fully participate in your project?
Will you compensate participants
for their time? Why?