UMB WK 3 VRIO Starbucks & Key Competencies Analysis

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Business Finance

University Of Massachusetts Boston

Question Description

Please answer in 500words . No grammatical errors

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UMB WK 3 VRIO Starbucks & Key Competencies Analysis
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UMB WK 3 VRIO Starbucks & Key Competencies Analysis
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Final Answer

Attached.

1

VRIO Analysis for Starbucks

Arthur
Affiliation
Course
Date

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1. Complete a VRIO Analysis for Starbucks. Remember you must include ALL of
the key competencies for Starbucks not just one
Prime and Strategic Locations
Starbuck gain its advantage by positioning its outlets strategically such as densely populated area
like in universities (Geereddy, N., 2013).
Global Brand Recognition & Equity
Starbuck successfully anchored its label fairness certifying its label (Geereddy, N., 2013).
Aesthetic Appeal and Concepts of its Stores
Starbuck stores are attractive aesthetically, made to mirror the exclusive character of the
surroundings they placed themselves in. Enhancing of customer experience by providing services
such free internet access to customers (Geereddy, N., 2013).
Large Size and Strong Global Presence
Starbuck has established stores in 60 different countries as the biggest snacks and coffee outlets
(Geereddy, N., 2013).
Human Resource Management and Company Culture
For Starbuck, the company`s staff have access to benefits such as stock options, retirement
packages. They are also skilled based thus they build a strong culture in the organization
(Geereddy, N., 2013).
Customer Loyalty and Cult Status

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Starbuck has a technique of doing a follow up of its customers. Loyal customers of Starbuck
have gift cards allowing them to take up in reward plan (Geereddy, N., 2013).
Leveraging Technology and Mobile Outlets
Starbuck invested much in technology by creating applications supported in android and iPhones
(Geereddy, N., 2013).
Good Corporate...

Ebfrylar002 (7525)
UC Berkeley

Anonymous
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