MBA FPX5910 Capella University Blu Ray Association Capstone Project

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MBA FPX5910

Capella University

MBA

Description

Create a 15-20 page capstone paper that analyzes a business topic and provides recommendations and is supported with credible resources that demonstrate evidence-based thinking.

Introduction

Throughout your MBA program, you have worked to develop as a business professional and prepare to meet future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of this course, the final course you will take in the program. The capstone project is intended to provide for you the opportunity to demonstrate your MBA program outcomes in these ways:

  • Planning and executing the strategic and tactical elements of a comprehensive project.
  • Integrating and demonstrating the business leadership skills and techniques you have learned throughout the MBA program and your own growth as a business leader.
  • Communicating your analysis and recommendations for a real organization both in written form and in a formal presentation.
  • Completing your MBA program with an experience that reinforces what you have learned throughout your MBA program.

Assessment Description

For complete details, refer to the MBA Capstone Project Description [PDF] and scoring guide. Your capstone project should address these expectations:

  • Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
  • Integrate information across disciplines from differing perspectives.
  • Develop logical, well-supported, evidence-based solutions to business challenges and opportunities.
  • Apply innovative, strategic, and sustainable approaches to business practice and planning.
  • Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
  • Integrate principles of ethics and integrity into business decisions.
  • Communicate clearly and effectively in a business environment.

Additional Expectations

  • Include an executive summary following your cover page.
  • Include various body sections that contain the analysis and recommendations.
  • Include a conclusion that summarizes main points of the paper.
  • Before you submit your assessment for grading, submit it to SafeAssign as a draft. Review your SafeAssign report and address any flagged issues to ensure you have properly cited all quoted or paraphrased material.


Submission Requirements

  • Style: Your paper should follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. Use a professional writing style.
  • Communication: Ensure written communication is free of errors that detract from the overall message and quality.
  • APA guidelines: Format your citations according to current APA style.
  • Resources: Use at least six citations from credible sources.
  • Length: Your paper should be 15–20 pages, not including front and back matter (cover page, executive summary, table of contents, references, appendices). Papers that do not meet this minimum will be immediately returned for revision.
  • Font and font size: 12 point, Times New Roman.

‹Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
    • Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
  • Competency 2: Integrate information across disciplines and from differing perspectives.
    • Integrate most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically.
  • Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.
    • Develop logical, well-supported solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities.
  • Competency 4: Apply innovative, strategic, and sustainable approaches to business practice and planning.
    • Apply innovative, strategic, and sustainable (long-term) approaches to business practice and planning.
  • Competency 5: Lead and collaborate in virtual, global, and culturally diverse environments.
    • Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
  • Competency 6: Integrate principles of ethics and integrity into business decisions.
    • Integrate principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas.
  • Competency 7: Communicate clearly and effectively in a business environment.
    • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Unformatted Attachment Preview

Running Head: CAPSTONE PROJECT 1 Capstone Project April Butler-Sullivan MBA-FPX5910 Cheryl Bann May 26, 2020 2 CAPSTONE PROJECT Capstone Project Summary Introduction Technology improvement has led towards the creation of new means of passing and storage of data. The increased use of the internet is one of the areas that is witnessed in the modern-day business environment, and that leads towards the effective transfer of data (Granados et al., 2017). The Blu-Ray Alliance is one of the companies that have, for a long time, been depended on in the provision of storage services. The entertainment sector is also dependent on the digital storage devices that this company offers. In addition to this, the readability of the storage devices that are provided by the Blu-Ray association makes the company gain more popularity over a significant part in the globe. Blu-Ray Association was founded in 2002 with the aim of meeting the entertainment needs to the customers. Cost is another issue that is associated with the products that this company offers, and as a result of this, the firm is able to gain more success in the field (Wroot & Willis, 2017). Statement of scope Although the use of technology has been associated with the improvement in the rate of performance in the company, changes in the rate at which the people depend on the internet in meeting most of the entertainment needs have been associated with the changes that the company has experienced as well as the reduction of the rate at which the general market may show appreciation towards the efforts that the organization makes towards meeting their needs (Müller, Fay & vom Brocke, 2018). Besides the use of the internet, the affordability of the tools of storage that the company offers is an issue that has made it hard for this company to keep up with the current trends and to ensure that it reaches out to a significantly large population that is 3 CAPSTONE PROJECT likely to meet its overall needs. Regardless of these issues, the company has shown appreciation for the creation of tools that has allowed it to reach out to a broader scope in the market. The main focus of this is to provide an assessment of the challenges that Blu-Ray association has faced as a result of the occurrence of a new trend in the market that has made the target customers focus on the use of the internet and in that case refrain from the use of the storage services that the company offers. This company has a rich approach of presenting the data that it is involved in. Additionally, the company has a database that can be useful in analyzing the data that will be needed to improve its performance. There is a significant involvement of data that is likely to reduce the chances of failure in the company. For that reason, it will be necessary for the assessment of data involving the problems facing the company to lead towards appropriate decision making that will lead towards the overall organizational improvement. The main aim of this study is to analyze the changes that the company needs to make so that it can match with the changes that are experienced in this sector. The project also aims at evaluating the improvements that are required in this organization in order to ensure that the members of the target market can shift their attention from the use of the internet in storage and focus on the digital storage devices that the company offers. Overall Outcomes The completion of this program will assist in the provision of adequate data that is likely to change the products that this company offers and at the same time provide proper exposure towards the possible changes that are likely to occur in the general market. Through the completion of the project, the management of the company will have an overview of the possible changes that need more implementation to ensure that it can have a more comprehensive market 4 CAPSTONE PROJECT cover. Management is one of the areas that the project will focus on, and in this, the assessment of the areas that need more attention in the operations will be addressed. Decision making is another area of attention in this organization that will be discussed in order to ensure that the company is able to arrive at the most appropriate product that may meet its needs. The market assessment is another area of concern concerning the performance of the organization that will need more attention. Through this, the project will focus on the need for the company to analyze the market and gain more knowledge regarding the tools that need more attention to win more customers. Conclusion In conclusion, changes in technology, as well as the market structure, has resulted in some significant changes in the performance of some organizations and this has led towards either the failure or success of some organizations. For the most affected organizations, the assessment of the areas that may need more attention plays an essential role in the development of appropriate approaches that may lead towards the reduction of the effects linked with the unpredicted changes in the sector. 5 CAPSTONE PROJECT References Granados, N., Mariscal, A., Zwagerman, A., & Lian, C. (2019). The MEDIA Report: Media & Entertainment Data In America 2013 to 2017. Müller, O., Fay, M., & vom Brocke, J. (2018). The effect of big data and analytics on firm performance: An econometric analysis considering industry characteristics. Journal of Management Information Systems, 35(2), 488-509. Wroot, J., & Willis, A. (Eds.). (2017). DVD, Blu-ray and Beyond: Navigating Formats and Platforms Within Media Consumption. Springer. Running Head: PROPOSAL A1 Capstone Proposal April Butler-Sullivan MBA-FPX5910 Cheryl Bann May 27, 2020 2 PROPOSAL Capstone Proposal Introduction Blu-Ray Alliance is a company that is involved in the entertainment sector. The company has succeeded in the provision of storage devices that are useful in most parts across the globe (Jayachandran & Subramanian, 2016). However, change in customer preference as a result of technology improvement has dramatically affected the company. In addition to this, the availability of the means of storage is another factor that has made the customers shift from the use digital storage devices that the company offers to rely on the readily available online platform. Summary The failure of the company to create products that are likely to match with the changes that are experienced in the modern-day community has a significant impact on the level of success of this organization since the firm is not in a position to offer goods that may meet the needs of the general market. The fact that other means that can be readily used are available makes more people shift from the dependence on the digital storage devices that Blu-Ray Association offers and this translates to a delayed rate of success in this company. Proposal Discussion Substantial financial loss in the company, as well as the loss of relevance in the entertainment industry, is one of the issues that has been experienced in the company ever since the sector experienced competition that is caused by the integration of the internet. The proposal aims at analyzing the most appropriate changes that Blu-Ray Association needs to make in order to ensure that it matches with the current trends experienced in the industry and at the same time reduce the negative encounters that make it hard for the company to attain the intended operational objectives. Strategy and Scope Changing the production style is the most reliable method that the Blu-Ray Association needs to focus on to maintain its value in the general market. In the selected strategy, the management will need to ensure that the final storage devices products that the company offers are at a high position of meeting the overall needs that they have. Additionally, the company will need to create a forum that will make the products more available so that they can match the customers in different areas. Action Plan For this company to reduce the chances of failure that are brought about by the competition with the online storage devices, the company needs to ensure that it creates a tool that will make it possible for the organization to match the general needs of the market and the products offered (Cui et al., 2019). Although most of the storage devices that are offered revolve around the digital mechanism, the integration of internet and large storage capacity in the future storage devices provided by this company will positively assist this company in the overall improvement in the chances of validity in the entertainment sector. 3 PROPOSAL Application of Better Up Assessment The managerial team in any organization have a significant contribution to the rate at which the organization engages in measures that are likely to reduce the chances of failure (Shanafelt & Noseworthy, 2017). In this organization, there are chances of improving the way the company operates relates with the general community in order to ensure that the products that the company offers as well as the production are aimed at elevating the relationship existing between the company and the selected audience. Based on the evaluation approach that the management will complete in the general market, it will be easy for the team to determine the most appropriate product that is likely to meet the needs of the market. Conclusion In conclusion, understanding the changes that are likely to occur in a given industry, allows the managerial team to have an overall chance to reduce the chances of failure. Based on the changes that have faced the entertainment industry as a result of the appreciation that the general community has gained towards the use of the internet, the Blu-Ray Association has faced some challenges in relation to the reduced volume of sales. Having this in mind, the management of the company needs to have an overview of the problems and in that case, analyze an effective method that will enable the target market to purchase most of the products that they will offer regardless of the competition faced on the basis of technology improvement. 4 PROPOSAL References Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., ... & Venkataraman, S. (2019). Omnichannel Marketing: The Challenge of Data-Integrity. Available at SSRN 3460580. Jayachandran, C., & Subramanian, R. (2016). Dimensions of Technology Standards Battles: Sony and Blu-Ray. Rethinking Innovation: Global Perspectives, 261. Shanafelt, T. D., & Noseworthy, J. H. (2017, January). Executive leadership and physician wellbeing: nine organizational strategies to promote engagement and reduce burnout. In Mayo Clinic Proceedings (Vol. 92, No. 1, pp. 129-146). Elsevier. Running Head: PROPOSAL A1 Capstone Proposal April Butler-Sullivan MBA-FPX5910 Cheryl Bann May 27, 2020 2 PROPOSAL Capstone Proposal Introduction Blu-Ray Alliance is a company that is involved in the entertainment sector. The company has succeeded in the provision of storage devices that are useful in most parts across the globe (Jayachandran & Subramanian, 2016). However, change in customer preference as a result of technology improvement has dramatically affected the company. In addition to this, the availability of the means of storage is another factor that has made the customers shift from the use digital storage devices that the company offers to rely on the readily available online platform. Summary The failure of the company to create products that are likely to match with the changes that are experienced in the modern-day community has a significant impact on the level of success of this organization since the firm is not in a position to offer goods that may meet the needs of the general market. The fact that other means that can be readily used are available makes more people shift from the dependence on the digital storage devices that Blu-Ray Association offers and this translates to a delayed rate of success in this company. Proposal Discussion Substantial financial loss in the company, as well as the loss of relevance in the entertainment industry, is one of the issues that has been experienced in the company ever since the sector experienced competition that is caused by the integration of the internet. The proposal aims at analyzing the most appropriate changes that Blu-Ray Association needs to make in order to ensure that it matches with the current trends experienced in the industry and at the same time reduce the negative encounters that make it hard for the company to attain the intended operational objectives. Strategy and Scope Changing the production style is the most reliable method that the Blu-Ray Association needs to focus on to maintain its value in the general market. In the selected strategy, the management will need to ensure that the final storage devices products that the company offers are at a high position of meeting the overall needs that they have. Additionally, the company will need to create a forum that will make the products more available so that they can match the customers in different areas. Action Plan For this company to reduce the chances of failure that are brought about by the competition with the online storage devices, the company needs to ensure that it creates a tool that will make it possible for the organization to match the general needs of the market and the products offered (Cui et al., 2019). Although most of the storage devices that are offered revolve around the digital mechanism, the integration of internet and large storage capacity in the future storage devices provided by this company will positively assist this company in the overall improvement in the chances of validity in the entertainment sector. 3 PROPOSAL Application of Better Up Assessment The managerial team in any organization have a significant contribution to the rate at which the organization engages in measures that are likely to reduce the chances of failure (Shanafelt & Noseworthy, 2017). In this organization, there are chances of improving the way the company operates relates with the general community in order to ensure that the products that the company offers as well as the production are aimed at elevating the relationship existing between the company and the selected audience. Based on the evaluation approach that the management will complete in the general market, it will be easy for the team to determine the most appropriate product that is likely to meet the needs of the market. Conclusion In conclusion, understanding the changes that are likely to occur in a given industry, allows the managerial team to have an overall chance to reduce the chances of failure. Based on the changes that have faced the entertainment industry as a result of the appreciation that the general community has gained towards the use of the internet, the Blu-Ray Association has faced some challenges in relation to the reduced volume of sales. Having this in mind, the management of the company needs to have an overview of the problems and in that case, analyze an effective method that will enable the target market to purchase most of the products that they will offer regardless of the competition faced on the basis of technology improvement. 4 PROPOSAL References Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., ... & Venkataraman, S. (2019). Omnichannel Marketing: The Challenge of Data-Integrity. Available at SSRN 3460580. Jayachandran, C., & Subramanian, R. (2016). Dimensions of Technology Standards Battles: Sony and Blu-Ray. Rethinking Innovation: Global Perspectives, 261. Shanafelt, T. D., & Noseworthy, J. H. (2017, January). Executive leadership and physician wellbeing: nine organizational strategies to promote engagement and reduce burnout. In Mayo Clinic Proceedings (Vol. 92, No. 1, pp. 129-146). Elsevier. Running Head: ASSESSMENT 1 Annotated Outline April Butler-Sullivan MBA-FPX5910 Cheryl Bann May 28, 2020 2 ASSESSMENT Executive Summary The performance of any company is dependent on the approaches that are, in most cases used as well as the effects that are linked with the choices that are made. The assessment of the possible ethical issues that are likely to affect the functionality of any organization is always an important aspect that allows any organization to ensure that it can successfully reduce the possible problems that are likely to occur (Appelbaum et al., 2017). In the organization, the managerial team have an essential task of analyzing the possible areas that are likely to have an adverse effect on the rate of performance and at the same time come up with a solution towards the problem. Introduction The assessment process in any organization entails the possible problems that any company is likely to face as well as the solution needed to curb the involved issue (Von Hippel & Von Krogh, 2016). Due to the negative aspect that is linked with the failure to address a specific area of concern, most companies have faced it hard to realize most of the objectives that they have. However, although there are several instances that an organization can put in place to ensure that there is an improvement in the level of functionality, there are some areas that some firms fail to consider, and this makes it hard for the organizations to attain the speculated goals. The engagement of all stakeholders in the organization in the evaluation of the possible problems that are likely to hinder the company from performing better is a critical factor that may help the involved organization to reduce the chances of failure and at the same time allow in ensuring that there is an overall reduction in the possibilities of failure. Problem Evaluation 3 ASSESSMENT The company faces several problems and that are likely to hinder it from arriving at the speculated goals. Based on the means that the organization is expected to rely on in the assessment the problems, it will be essential to note that there are several issues that will need more attention in order to ensure that the company still have a positive relationship. The main problems that are likely to hinder the firm towards the accomplishment of the identified goals are through the failure to consider the trends in the market. Communication Based on the problems that are identified as well as the objectives in the company, the use of an appropriate mode of communication is likely to reduce the chances of challenges that are likely to make it hard for the stakeholders in the company to get along. There are several means of communication that can be put into consideration to ensure that there is an overall improvement in the level of interaction, but the most influential one will require all the contribution that they are likely to make to be put into consideration. Leadership Approaches In any organization, leadership approves that is used to help in the attainment of the goals are dependent on the purposes of the organization as well as the skills that the stakeholders in the organization may have. In that regard, it will be necessary that the organization considers the most important means of leadership that are likely to ensure that there is an improved chance of organizational performance to elevate. Ethical Integration Ethical concepts in any workplace are needed to ensure that the company in question is likely to ensure that there is a significant chance of success and at the same time reduce the 4 ASSESSMENT negative image linked with the organization (Bell, Bryman & Harley, 2018). there are several areas of concern that will need more attention in order to elevate the image of the organization and at the same time ensure that the organization is likely to reduce the adverse problems that are likely to hinder its overall performance. Based on the available resources as well as the diverse workforce in this company, ethical consideration such as the management of the problems that are faced by the employees and the quality of products that are offered is a significant area that will need more attention. Conclusion In conclusion, there are several issues that are likely to have an adverse effect on the level at which the employees in any organization relates. Based on the goals of the organization, the creation of an appropriate communication strategy that considers all the contribution by all is a significant measure that is likely to ensure that there is an elevation in the rate at which the organization arrives at the speculated goals. Additionally, ethical consideration is another aspect that leads towards the overall improvement in the level of performance in the organization. For that reason, it is essential that managerial tea considers the most ethical choice that may not affect the image of the organization. 5 ASSESSMENT References Appelbaum, S. H., Cameron, A., Ensink, F., Hazarika, J., Attir, R., Ezzedine, R., & Shekhar, V. (2017). Factors that impact the success of an organizational change: A case study analysis. Industrial and Commercial Training. Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press. Von Hippel, E., & Von Krogh, G. (2016). Crossroads—Identifying viable "need–solution pairs": Problem-solving without problem formulation. Organization Science, 27(1), 207-221.
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Running head: OUTLINE

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Outline
Name
Tutor
Institution
Course
Date

OUTLINE

Capstone project


Blu-ray, also referred to as Blu-Ray Disc, is a next-generation optical disc design
collectively created by the Blu-Ray Disc Association (BDA), a group of the largest
customer electronics and PC companies.



By using a short wavelength blue-violet laser, the disc effectively lowers its beam spot
capacity by producing the numerical aperture (NA) on a field length that links up the
laser 0.85.



Additionally, the acquiring of a unique ID outlined on a Blu-ray Disc registers highquality copyright security roles.



When the CD was established in the early ’80s, it was a massive leap from the
conventional media.



Similarly, the DCD spec applied the same format factor like the CD, enabling the
seamless movement to the next generation design and providing comprehensive
backward compatibility.



History demonstrated that notable 5-10 times improvement in storage capacity and the
capability to play past generation designs are significant aspects of a new model to
succeed.



The media and entertainment industries were not utilizing advanced storage technology
in the past.



. This means that the 8k movie will utilize more than a hundred times the size of HD.



There is also free point imaging, which utilizes various cameras concurrently to get the
angle of the film to change.

2

OUTLINE



More than half of those companies produce 6hours of data in each hour of a movie.



The sheer quantity makes it crucial for movie industries to accurately define what data

3

should be stored at hand for easy editing.


As response time reduces and decline rate lowers, slower and less costly storage is
utilized depending on the touch rate and pre-set regulation.



Back in 2008, just 100 GB of standard resolution footage, i.e. (720 by 480), consists of
the whole library of LA kings photoplay.



When preparing to archive, the data is moved to Dtermity, verified, and finally removed
from SAN.



While physical disks prevail as a significant earnings generator in the media and
entertainment industry, the increasing income from digital services, and growth in the
download and over-the-top (OTT) streaming services.



. Most of the customers, especially in the mature markets, are increasingly using UHD
Blu-ray players to get movie and TV show material. More than 250 UHD titles were
produced in 2017 only.



The Blu- ray market is experiencing massive competition from other means of
entertainment like online services, e.g., streaming websites, which is expected to become
the most significant inhibiting factor for market shares.



A CD can only restore up to 700MB of content 4.7GB of data in a DVD and 25GB in a
Bu-ray disk.



All the commodities containing Blu-ray information are termed as media solutions.



The Asia-pacific region is anticipated to experience the highest growth rate due to Bluray players' penetration in homes and other areas.

OUTLINE



4

The Blu-ray media and gadgets market is very competitive because big players in the
industry are offering domestic commodities and the global market.



Blu-ray provides enhanced high-resolution audio and video playback and storage size
five times higher than that of a regular DVD.



Therefore, apart from investing in Blu-ray disks and player an individual also needs to
invest in a high-resolution TV in case one had not done it before.



In addition to the other challenges, the durability of the disk is another problem that Bluray disk has.



The primary benefit of using Blu-ray discs is that it has higher capacity storage than any
other disc format that has been produced since the HD-DVD.



Videos stored are of a higher quality than other DVDs or CDs. It supports a HD video
whose resolution is 1920x1080.



Other advantages include the ability to stream clean and crispy images, hence improving
the movie-viewing experience.



Another challenge that Blu-ray discs faces is that it is only supported by the Blu-ray
specific drives and players. It cannot be played on a DVD or CD player.



Getting ahead of the competition is recommended for Blu-ray risks. Just the way it
managed to push the HD-DVD disc out of the market, the same can happen to it if it fails
to stay ahead of the competition.



Changes may require the organizations to work in unison to produce the most desirable
product that increases customer experience, gains a competitive edge, and eliminates
threats.

OUTLINE



Blu-ray discs are valued by the entertainment and other technology companies because of
the quality of videos they provide.



5

They are widely used by video and game producers. The Blu-ray media and gadgets
market is very competitive because big players in the industry are offering domestic
commodities and the global market.


Running head: CAPSTONE PROJECT

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Capstone project
Name
Tutor
Institution
Course
Date

CAPSTONE PROJECT

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Executive Summary
Companies in industry 4.0 are reliant on technology is all operations, and one means that
they are using to store data is through optical discs. Blu-ray discs are optical discs that are
produced by Blu-ray Association and promoted by Apple, Hitachi, JVC, Dell, HP, LG,
Mitsubishi, Pioneer, Phillips, Sharp, Samsung, TDK, Sony, and Thomson. They were released by
Sony in 2000. The Blu-ray competed fiercely with HD-DVD between 2005 and 2007; Blu-ray
was able to overpower HD-DVD, and the latter was withdrawn from the market by Toshiba, and
Blu-ray dominated the market. The Blu-ray is advantageous over the HD DVD for various
reasons. It has a higher storage capacity than that of DVD disks.
Blu-ray can be produced in multi-layers, each layer holding 25 GB. The current version
can hold up to 100 GBs. The standard DVD disc can store about 2 hours HD movie, but a higher
HD movie will require a disc with higher capacity like Blu-ray. Its wavelength is 405nm, which
makes it easier to store more data in it. With more space comes higher quality videos. Other
advantages include recording one program while another is still running and the ability to edit
information. Increased demand in the media and entertainment industry to improve the quality of
the content is leading to the increase in market development for the Blu-ray market, with key
players being entertainment companies such as Netflix, Warner Brothers, Disney and other
companies such as Phillips, LG Electronics and Walmart Company (Kintronics, n.d). The Bluray technologies have various disadvantages such as cost durability and system firmware
updates. Various recommendations will be provided on how to avoid the business problem that is
incurred by Blu-ray selling companies against the threat of substitution.

CAPSTONE PROJECT

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Definition
Blu-ray, also referred to as Blu-Ray Disc, is a next-generation optical disc design
collectively created by the Blu-Ray Disc Association (BDA), a group of the largest customer
electronics and PC companies. These include Apple, Hitachi, JVC, Dell, HP, LG, Mitsubishi,
Pioneer, Phillips, Sharp, Samsung, TDK, Sony, and Thomson. The design was created to allow
recording, rewriting, and playback of high-resolution Video HD and storage of giant amounts of
data. The Blu-Ray Disc utilizes a blue-violet laser, attains more than 2hour digital highresolution video recording on a 12cm gauge CD/DVD capacity phase-change optical disc. The
disc allows for the recording, rewriting, and record and playback of up to 25 gigabytes (GB) of
information on a sole-sided one-layer 12cm CD/DVD capacity disc utilizing a 405nm blue-violet
laser (Kumar & Krishnaiah, 2013).
By using a short wavelength blue-violet laser, the disc effectively lowers its beam spot
capacity by producing the numerical aperture (NA) on a field length that links up the laser 0.85.
This also provides for a proper disc readout and an improved recording density. The Blue Ray
Disc’s tracking rate is minimized to 0.32um nearly half of that of a normal DCD, attaining up to
25GB high-quality recording on a single-sided disc. Blu-ray Disc utilizes worldwide standard
“MPEG-2 Transport Stream” compacting strategy extremely compatible with digital
transmission for video recording, a broad range of data can be recorded. The disc can record
high-resolution transmission while maintaining high quality and other information concurrently
with video data if they are collected together. Additionally, the acquiring of a unique ID outlined
on a Blu-ray Disc registers high-quality copyright security roles (Kumar & Krishnaiah, 2013).

CAPSTONE PROJECT

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History
When the CD was established in the early ’80s, it was a massive leap from the
conventional media. Not only did it provide remarkable improvement in the audio quality, its
chief application, but its 650mb storage size was an enormous leap in the data storage and
recovery. For the first time, there was a comprehensive standard for pre-recorded, recorded, and
rewritable channel, providing excellent quality, and elements that met customers’ needs
affordably. Even though the CD was a conducive means in recording, and distribution of audio,
and some acceptable data application, requirements for a channel providing higher storage
capacities increased in the ’90s. These demands resulted in the advancement of the DVD
specification and a 5-10 times improvement in size. It led to improved quality, standard
resolution video distribution, and recording. Additionally, the enhanced capacity put up higher
demanding data applications. Similarly, the DCD spec applied the same format factor like the
CD, enabling the seamless movement to the next generation design and providing
comprehensive backward compatibility (Ng, 2012).
Presently, in the following millennium, higher resolution videos need a better solution.
History demonstrated that notable 5-10 times improvement in storage capacity and the capability
to play past generation designs are significant aspects of a new model to succeed. The new
design has arrived with the surfacing of Blu-ray Disc, the single format that provides a notable
improvement in storage capacity having 25-50 GB data space. This provides for the next massive
application of optical media: the dispensation of the high-resolution video in the best possible
quality. The fact is, no other format can give the data capacity of Blu-ray Disc, and no different
design will provide similar high video quality and bilateral features to meet the customers’

CAPSTONE PROJECT

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needs. As with DVD, the Blue-ray Disc format is created on a similar, bare disc physical
appearance providing for compatibility with CD and DVD (Ng, 2012).
How does Blu-ray optical disc work?
The term Blu-ray comes from the blue-violet laser, which is used to access and create
information from this disc. Blu-ray disc has a shorter wavelength than other discs: its
wavelength is 405nm, while the DVD wavelength is 650nm laser. This makes it easier to store
more data than that in the DVD format, which uses the red wave. The principle followed in this
concept is that the smaller beam pits and shorter track allow the BR to hold more data than the
DVD discs as it can store up to 5 times more than DVD discs. Blu-ray can be produced in multilayers, each layer holding 25 GB. The current version can hold up to 100 GBs. The standard
DVD disc can store about 2 hours standard definition movie, but a higher definition movie will
require a disc with higher capacity like Blu-ray (Kintronics, n.d).
Blu-ray is way ahead of the DVD disc, not only because it has a higher storage capacity
but because it provides new interactivity. Users can now access the internet more conveniently
and download subtitles of a movie with the latest Blu-ray systems. Blu-ray allows a user to
record high-definition television (HDTV) without incurring any quality losses. Users can fast
forward to any part of the disc. A program can be recorded while watching another program
from the same disc. A user can also create playlists and also edit the information recorded on the
document. The user does not have to worry about information overwrite as the disc automatically
searches for empty spaces and writes on them. The Blu-ray is much more advanced than the
DVDs and the CDs because it was initially designed in various different formats such as BD

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ROM (read-only), BD-R (recordable), BD-RW (rewritable), and BD-RE (rewritable)
(Kintronics, n.d).
The industry
The media and entertainment industries were not utilizing advanced storage technology
in the past. They were used to shooting films on celluloid or videotape, and existing ones were
generally stored on shelves or in vaults. With the emergence of digitization, data storage became
of high importance. The solution within the industry has been the utilization of disk, but that
strategy is becoming too costly as time goes. This is due to the frame rates for movie data that
have risen from the historical 24 frames per second (fps) to forty-eight and sixty and may
increase to 300fps. As the definition increases, the file size also enlarges. The film standard
resolution in an hour is 112GB, 537 GB in HD. 6880GB in ultra HD, 6k is emerging into the
market, 8k is on the view, and some are even thinking of 16k. With the emergence of 8k, an hour
of film will be equivalent to 86,000 GB in size. This means that the 8k movie will utilize more
than a hundred times the size of HD (Coughlin, 2011).
There is also free point imaging, which utilizes various cameras concurrently to get the
angle of the film to change. As the video definition and frame rates grow, camera image
complexity increases, and stereoscopic projects increase, the storage sizes and transmission
capacity become unsteady. The 16k file is finally calling for data rates of 115Gbs and produces
around 414 TB within an hour of content. However, four cameras are utilized to create content in
a free view presentation; the raw information can amount to 1.66PB in an hour of content. This
scary amount of data is leading the industry into the cloud. According to a study by Coughlin
Associates, 30.2% of media and entertainment cooperation’s revealed said they utilize the cloud

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for post-production activities in 2015 compared to 25.6 % in 2014, and 15.15% in 2012.
Additionally, 32.9% revealed that they possessed 1TB or more storage in cloud in2015 compared
to 23% in 2013. More than half of those companies produce 6hours of data in each hour of a
movie. In other cases, they produce up to 50 hours of content every hour (Coughlin, 2011).
The sheer quantity makes it crucial for movie industries to accurately define what data
should be stored at hand for easy editing. This works effectively as brand new data for films and
shows are highly accessed until the work is done. Once the work is done and distributed, that
data instantly becomes inactive and is barely accessed afterward. Therefore 95% of that data is
stored in a vast archive. However, concerning dollars, the file is only given 45% of the total
storage cost.
Despite the content being archived, it can be retrieved in events like documentaries,
breaking news, Anniversaries, and for marketing reasons. It makes the idea of an active archive
captivating to the media and entertainment industry. In attaining this, various channels are
applied, such as optical disk, tape, and Hard Disk drives (HDDs) are utilized based on the needed
response time and touch rate. The mechanism is secure because as response time needs get near
to instant, the number of access increases, the cost rises to require the fastest storage. As
response time reduces and decline rate lowers, slower and less costly storage is utilized
depending on the touch rate and pre-set regulation (Coughlin, 2011).
HDD will effectively take part in such an arrangement assisted by cheaper optical disk by
the less costly optical drive for increased access and reduced capacity and tape for an increased
rate. Within the media and entertainment industry, the tape is the essential means utilized for
archiving at 40%, followed by HDDs at 28%, local storage at 16%, and optical at 6 percent.

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Concerning the market shares, HDD has 48.9 %, while tape owns 40.4%, visual 10.4%, and
0.6% for flash in the entire media and entertainment industry. The majority of the storage is
moving from the internal data center to the cloud. Cloud storage is expected to exceed $2.1
billion before the end of this year, which will be majorly for archiving and will chiefly consist of
tape and disk (Schulz, 2011).
Back in 2008, just 100 GB of standard resolution footage, i.e. (720 by 480), consists of
the whole library of LA kings photoplay. According to Aaron Brenner, Executive Director at
Showrunner, sports content should be secured for good as it can be monetized by utilizing clips
over and over. By 2015, each game generated 65 GB, and the library increased to half PB. A
good example is the Stanley Cup video series, where 13 episodes took up to 100 TB of
unprocessed content. Storing disk drives on the shaves provided them no use, was timeconsuming and costly as well. Even that, the industry had been disposing of tapes, so they were
opposed to their storage. The workflow in the company currently consists of camerawork storing
straight into flash. The flash drives are downloaded into then put into SAN up to when
production and after production activities are finished. After that, the content is placed onto a
Dtermity hybrid storage mechanism comprised of disk and tape. It indicates that the company
can retrieve archived content at an increased rate without having to go through many hard drives
(Schulz, 2011).
When preparing to archive, the data is moved to Dtermity, verified, and finally removed
from SAN. The tape enables the company to pay attention to creativity and not be concerned
with archiving or having efficient disks to store the content. The same workflow is utilized in
color grading firm, EFilm. The content captured from the cameras is moved to the SAN, and

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once the color activity is completed, it is then migrated onto LTO tape for archiving purposes.
The film produces three copies of each LTO cartridge, whereby one stays on-site, one delivered
to the office, and one is sent to a protected place for DR uses. This is carried out because of the
increased expense of shooting per day (Schulz, 2011).
Market analysis
While physical disks prevail as a significant earnings generator in the media and
entertainment industry, the increasing income from digital services, and growth in the download
and over-the-top (OTT) streaming services like Netflix and iTunes have adversely affected the
market shares of physical disks in the past 4-5 years. Therefore, an overall gradual decrease in
disk sales in the entire forecast is anticipated. Unit transportations ...


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