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Strategic Management and Strategic Competitiveness
This paper will focus on Shell Global Company that focuses on the words growing demand for
energy and aims to satisfy the market in different ways that are highly economical and both
socially and environmentally viable. The company has four business sectors, mainly:
Upstream(Discovery of new reserves for both liquid and natural gas)
Integrated gas (This company aims at liquefying the gas to aid in storage and
transportation to different markets thought the word)
Downstream (This focuses on discovery of crude oil, mining and refining it to final
product which are used around the globe.)
Projects and technologies( With an aim of creating low cost energy sources, the company
is dedicated to research and development projects which leads to new innovation )
The term globalization refers to the process of integrating different world ideas in different
world markets there by enhancing international trade and investment which is largely
facilitated by growth of information technology. (Jamie Weatherston and Graham Wilkinson,
Effects of globalization and technological changes in Shell Global.
Initially Shell global used to operate in a model where each country was allowed to have its
own independent companies within the country and have them run independently, that is to
own the whole management team and also the business plans. However, due to globalization
customers eyeing global markets found it difficult to operate with many companies which are
independently owned within varies countries. This led to Shell Global loosing many
bids/markets since they were not competitive enough wit...
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