Rasmussen College Social Media Theory and Schema of Jay Shetty Essay

User Generated

wzcntvhf

Humanities

Rasmussen University

Description

We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:

  • A good introduction including who your subject is and a good overview of them and their social media use
  • Examples and discussion of schema/script theory in your subject
  • Examples and discussion of cultivation theory in your subject
  • Examples and discussion of agenda-setting theory in your subject
  • Examples and discussion of social learning in your subject
  • Examples and discussion of uses and gratifications theory in your subject
  • Conclusions

Grading Rubric

FFCBA
01234
Not SubmittedNo PassCompetenceProficiencyMastery
Not SubmittedFailed to provide a general introductionGave a bit of introduction, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave a good, basic introduction.Gave a strong, in-depth introduction.
Not SubmittedFailed to provide examples and discussion of schemas / script theory.Briefly mentioned examples and discussion of schemas / script theory., but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of schemas / script theory and considered in some depth.Gave several good examples of schemas / script theory and an insightful analysis of impact.
Not SubmittedFailed to provide examples and discussion of cultivation theoryBriefly mentioned examples and discussion of cultivation theory, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of cultivation theory and considered in some depth.Gave several good examples of cultivation theory and an insightful analysis of impact.
Not SubmittedFailed to provide examples and discussion of agenda setting theoryBriefly mentioned examples and discussion of agenda setting theory. but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of agenda setting theory and considered in some depth.Gave several good examples of agenda setting theory and an insightful analysis of impact.
Not SubmittedFailed to provide examples and discussion of social learning theoryBriefly mentioned examples and discussion of social learning theory, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of social learning theory and considered in some depth.Gave several good examples of social learning theory and an insightful analysis of impact.
Not SubmittedFailed to provide examples and discussion of uses and gratifications theoryBriefly mentioned examples and discussion of uses and gratifications theory, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave several examples of uses and gratifications theory and considered in some depth.Gave several good examples of uses and gratifications theory and an insightful analysis of impact.
Not SubmittedFailed to give a conclusionGave a bit of conclusion, but you need to provide more details or make other corrections as described by the feedback you are receiving.Gave a basic conclusionGave a thorough, insightful conclusion.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: SOCIAL MEDIA THEORY AND SCHEMA

Social Media Theory and Schema
Name
Institution
Date

1

SOCIAL MEDIA THEORY AND SCHEMA

2

Social media provides people with a platform to connect, foster relationships,
spread knowledge, and, more importantly, stay updated with the world's current
affairs. Social media theories seek to help explain what people usually say and do
while online. On the other hand, Vinney (2019) states that schema is a " cognitive
structure that serves as a framework for knowledge about people, places, objects, and
events." Schema helps people compose their insight into the world and understand
new data about the world. I choose to focus on Jay Shetty in this paper.
Jay Shetty is a British Indian video blogger, a former monk, a motivational speaker,
and an author. Jay Shetty is the type of person who can be well described as an internet
personality. He attended school in Barnet, where he joined Queen Elizabeth's School
and later graduated from the University of London. After this, Jay Shetty went to India,
where he trained and lived the life of a Vedic monk with the International Society for
Krishna Consciousness (DeSantis and Triggs, 2019).
He uses Facebook and Instagram to pass his message to the world. Taking a deep
dive into these social accounts, Jay Shetty has slightly over 26 million followers. On
his Facebook page, he says that he is all about making wisdom go viral; this is evident
with the videos he posts, arranged in playlists such as Short stories, XOXO series, Viral
Wisdom with Shetty and many others. This has been successful, for instance, his video
titled Before You Break Up Watch This, has received a viewership of over 54 million,
a Numbers almost double his followers. He uses Instagram in tandem with Facebook
to build on his brand of spreading knowledge. In his Instagram page, he posts
inspirational videos to help people through difficult times; an example of this is a video
named If You've Lost Someone. Besides, he uses the page for advertising his podcast,
On Purpose with Jay Shetty, which is an arena for him to spread wisdom to the world.

SOCIAL MEDIA THEORY AND SCHEMA

3

Schema is a script theory, and Srambeau (2010) defines it as a " mental template
of a person's knowledge about people, situations and objects." Schema theory is based
on the knowledge that has been obtained from previous experience and it is useful
because it helps in organizing information and predicting how the situation will turn
out to be. Schema is a theory that has been used by most people in media; for example,
many movies and shows follow a script that introduces the characters, conflict, and
finally a resolution to the conflict. Jay Shetty utilizes this where he uses his knowledge
as a monk and one that he has acquired over time from the internet to advise people
going through difficult times....


Anonymous
Great! Studypool always delivers quality work.

Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Similar Content

Related Tags