"Being the Bridge" Please respond to the following:

Anonymous
timer Asked: Aug 30th, 2014
account_balance_wallet $5

Question Description

Critique the idea that the CIO can be a bridge between enterprise finance, marketing, and sales functions.

Explain the factors that have caused customer relationship management to become a priority for many CIOs

Tutor Answer

warrenc
School: UT Austin

A CIO has frequently varied over time . Their role is usually defined by the best or dominant technology or business strategy of the day as much as by their own drive and talent . Most CIO had technical background and many were recruited from outside the company and tended to have little knowledge of business . 

Due to the expansion of it industry from mainframes to distributed servers CIOs moved beyond their computer room to users domain . Since most software was delivered by on premise package a CIO required less knowledge of system development and required more knowledge regarding installation . over the next several years lots of people who became CIO came from differnt functions of industry that is a significant percentage from outside IT . 

The successful CIO profile changed a lot . Knowledge of just technology or just business ins insufficient .today a successful CIAO needs to know how to increase company sales , market it and not just reduce costs and increase staff productivity. 


Factors for drive of CRM

Cloud technology, social networking , mobile and big data . 

Organizations are leveraging CRM technologies as a major part of their digital initiatives to enhance the customer experience . 


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Anonymous
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