A CIO has frequently varied over time . Their role is usually defined by the best or dominant technology or business strategy of the day as much as by their own drive and talent . Most CIO had technical background and many were recruited from outside the company and tended to have little knowledge of business .
Due to the expansion of it industry from mainframes to distributed servers CIOs moved beyond their computer room to users domain . Since most software was delivered by on premise package a CIO required less knowledge of system development and required more knowledge regarding installation . over the next several years lots of people who became CIO came from differnt functions of industry that is a significant percentage from outside IT .
The successful CIO profile changed a lot . Knowledge of just technology or just business ins insufficient .today a successful CIAO needs to know how to increase company sales , market it and not just reduce costs and increase staff productivity.
Factors for drive of CRM
Cloud technology, social networking , mobile and big data .
Organizations are leveraging CRM technologies as a major part of their digital initiatives to enhance the customer experience .