Description
Read the CRM at Minitrex Case Study attached. Answer the Discussion Questions at the end of the Case Study. Your responses must be complete, detailed and in APA format. See the sample assignment for expected format and length.
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Explanation & Answer
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Running Head: CASE STUDIES
Case Studies Reviews
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Professor Dr. Lynda Marshall
University of The Cumberlands
Organization Leadership
And
Decision Making
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CASE STUDIES
2
Abstract
Customer Relationship Management is very crucial for the progress of any business. This paper
discusses the strategies a company can implement to ensure that all the units have common
terminology to acquire specific data items over time-related to the common customers. The paper
also explains the steps that someone like Bettman can undertake to implement the process of
Customer Relationship Management for the benefit of an organization. Additionally, the article
explains why it is essential to share information about a customer and the importance of
agreement between different business units, like in the case of Minitrex on the exact information
that everyone needs about their customers.
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CASE STUDIES
3
Introduction
Customer Relationship Management (CRM) refers to the strategy a business uses to manage how
it interacts with its customers as well as its potential customer (Zablah, Bellenger, & Johnston,
2004). This strategy is responsible for helping an organization to streamline its daily operations
and processes. It enables businesses to build a strong relationship with their ...