University of The Cumberlands CRM at Minitrex Case Study Discussion

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zxouneng

Computer Science

University of the Cumberlands

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Read the CRM at Minitrex Case Study attached. Answer the Discussion Questions at the end of the Case Study. Your responses must be complete, detailed and in APA format. See the sample assignment for expected format and length.

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Running Head: Case Studies Case Studies Reviews Type Your Full Name Here Professor Dr. Lynda Marshall University Of The Cumberlands Organization Leadership And Decision Making Type Date Here Running Head: Case Studies 2 Abstract Type a paragraph that briefs your audience/ reader about your paper. Synthesize each topic of discussion. The abstract section is always typed on page 2 following the title page. Font type is Times New Roman with 12 font size letters. A minimum of 7 succinct sentences is required in this section. Running Head: Case Studies 3 Introduction Type a paragraph that prepares your audience/ reader on what you are about to say. Indent the first sentence of each paragraph and include in-text citations using the list from your reference list. Font type is Times New Roman with 12 font size letters. 1. Type question here Case #1 Week 1 Type your response to the question here. Indent the first sentence of each paragraph and include in-text citations using the list from your reference list. Font type is Times New Roman with 12 font size letters. 2. Type question here Case #2 Week 2 Type your response to the question here. Indent the first sentence of each paragraph and include in-text citations using the list from your reference list. Font type is Times New Roman with 12 font size letters. 3. Type question here Case #3 Week 3 Type your response to the question here. Indent the first sentence of each paragraph and include in-text citations using the list from your reference list. Font type is Times New Roman with 12 font size letters. #. Type question here Case # Week # Etcetera… Running Head: Case Studies 4 Summary Type a paragraph that summarizes to your audience/ reader what you just said. Indent the first sentence of each paragraph and include in-text citations using the list from your reference list. Font type is Times New Roman with 12 font size letters. A minimum of 7 concise sentences is required in this section. Running Head: Case Studies 5 REFERENCES *Apply page-break to make this its own page Take note that the first line of the reference is left aligned with second line as hanging indentation. See example below. Last Name, Abbreviate First Name. Abbreviate Middle Name. (Year). Type title of article here and in Italic font. (Web Article). Retrieved from Type or Paste URL Address here
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Explanation & Answer

Hi, kindly find attached

Running Head: CASE STUDIES

Case Studies Reviews

Type Your Full Name Here

Professor Dr. Lynda Marshall
University of The Cumberlands
Organization Leadership
And
Decision Making
Type Date Here

CASE STUDIES

2
Abstract

Customer Relationship Management is very crucial for the progress of any business. This paper
discusses the strategies a company can implement to ensure that all the units have common
terminology to acquire specific data items over time-related to the common customers. The paper
also explains the steps that someone like Bettman can undertake to implement the process of
Customer Relationship Management for the benefit of an organization. Additionally, the article
explains why it is essential to share information about a customer and the importance of
agreement between different business units, like in the case of Minitrex on the exact information
that everyone needs about their customers.

.

CASE STUDIES

3
Introduction

Customer Relationship Management (CRM) refers to the strategy a business uses to manage how
it interacts with its customers as well as its potential customer (Zablah, Bellenger, & Johnston,
2004). This strategy is responsible for helping an organization to streamline its daily operations
and processes. It enables businesses to build a strong relationship with their ...


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