Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral)., Positioning Presentation

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Business Finance

Description

using the same company you chose witch is starbucks , choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 

Create an 10- to 15-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.
  • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
  • Identify a Perceptual map.
  • Explain the Map placement.
  • Identify your references.

Format your assignment consistent with APA guidelines.

7 mins ago


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Explanation & Answer

Dear student,Please find enclosed a ppt file with the required presentation including the key attributes, target market and perceptual map of Starbucks compared with other 7 competitors.I'm at your complete disposal in case you need any further assistance regarding this task.Thank you once more for the invitation and for giving me the chance of helping you on this assignment.Best regards,Carmen

Starbucks Coffee Company
Key attributes, target market and
perceptual map

Summary
Starbucks’ mission is to inspire and nurture the human spirit,
and it definitely does delight its clients by providing them
with high quality coffee or tea in a relaxed, comfortable
environment.

In the next slides, we will analyze why this company, despite
being the most expensive in the retail coffee and snack
stores industry is so successful. This analysis is based on the
evaluation of the key attributes of the company, the current
situation of the retail coffee and snack stores industry, the
target market of Starbucks products and the evaluation of...


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Just the thing I needed, saved me a lot of time.

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