Description
Assignment 2 Case Study
Jack’s Sandwich Station is one of the best-known and most loved sandwich concessions in town. In business for about five years, he sells sandwiches and other lunch items made from locally produced food from his mobile food trailer. Jack’s passion and talent for creating reliably fresh, tasty lunch fare popular among a business clientele (largely employees and shoppers) has made his small enterprise a booming success.
In the last year, Jack added three bicycle-towed concessions that travels to different strategic locations in town, selling his popular sandwiches to customers who work beyond walking distance of Jack’s Sandwich Station. He now has a total of six employees, all part-time, working the concessions. Because he caters to urban customers, his concessions operate on week days from 10 am to 2 pm. To promote word-of-mouth advertising, Jack uses Facebook to publish his daily menus and the locations of the bicycle concession.
As a sole proprietor, Jack has been pleased with his lunch business success. Now it’s time to get serious about the future of his business. In the short and medium term, he wants to see the business grow into a potentially more lucrative enterprise, implementing a greater variety of food products and services, and increasing his competitive edge in the region. Ever the ardent entrepreneur, Jack’s long-term dream is to develop his creative, health-conscious culinary skills and services into a wider clientele outside the immediate region.
An opportunity has arisen to lease restaurant space about 20 miles away from his trailer concession location, close to a mall and the suburbs and nearer to his local food producers. Jack has jumped at the chance and plans to expand his current business. While he has hired professional business consultants to help him set up the space, design the menu, and implement the opening of the restaurant, he must also consider the short- and long-term financing, human resource, and management needs of such an expansion. Jack is particularly sensitive to his relationship with his customers, employees, and the community.
Assignment Instructions:
In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned throughout the course to the case study provided.
Take your time in completing the assignment following the steps below:
Step 1: Review “How to Analyze a Case Study” under Week 7 Content. In writing this paper, students are expected to use the facts from the case study focusing on using this information to determine opportunities and solve problems.
Step 2: Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 5-6 pages in length excluding the title page and reference page.
Step 3: Review the grading rubric for the assignment
Step 4: Follow this format:
- Title page with the title, your name, course number and name; and the instructor’s name;
- Introduction
- Body, in paragraph form. Use the following section headings:
- Growth Strategy
- Business Form
- Financing Assistance
- Organizational Structure and Staffing Needs
- Customers and Promotion
- Ethical Issues and Social Responsibility
- Summary paragraph
Step 5: In writing a case study, the writing is in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 6: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list. A reference within a reference list cannot exist without an associated in-text citation and vice versa
Explanation & Answer
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Running Head: Case study
Analysis and discussion on the small business growth
Student Name’s:
Course Title:
Instructor Name:
Introduction
When it comes to business the kind of business, they do differ generally in size and limit for
development. They are portrayed by autonomy of activity, varying hierarchical structures, and
fluctuated administration styles, this is what it determine the kind and nature of business.
From organization of such small business in order to facilitate growth their forms of business,
finance strategies and the goals of a business being it short or medium goal. (Clate.M, 2014.)
In the context Jack’s Sandwich Station is one of an example in this case study where Jack enjoys
the preference of having a unique business idea, though for small business, He needs to come up
with various framework that are essential for the growth of a small business.
He has made a series of decision that he needs to maintain in order for the growth of his business
to maintain as a profit making business.
While it is quite challenging to develop an important framework to small and growing businesses
like the Jack’s Sandwich Station, a combination of relevant experience, a search of the
literature and empirical research on the area can help form a strategy that can ensure growth of
such business.
Picking the right business right is ...
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