Kylin cosmetics, Media Selection, business and finance homework help

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Business Finance

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***This is the same company used in the last question you assisted with***  I attached the previous file.

Company:  Kylin cosmetics

Create a 10- to 15-slide presentation with speaker notes including the following:

Explain how each of the three specific groups identified in the Week 3 assignment could be effectively communicated with using traditional media.

Include some of the following media types:

Newspapers

Magazines

Television

Radio

Other tradition media

Social Media

Select two types of media for each of the three groups.

Provide an example of using that media type to reach the specific group.

Justify your choices for each group with an explanation of why the group will receive the message through the chosen media.

Format your assignment consistent with APA guidelines.


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Campaign Design 1 Campaign design Nicholas Pinciotti MKT/578 July 3rd, 2016 Matthew McCallister CAMPAIGN DESIGN 2 Campaign Design “Public relations is often defined as the many ways an organization uses to broadcast messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the society” (Bousler, 2013). The aim of public relations is to make the public think favorably about the company and its offerings and not just generating sales. “Public relations use tools such as news releases, press conferences, speaking engagements, campaigns and community service programs” (Gregory, 2015). With public relations unlike marketing which is aimed at increasing the amount earned and the revenue generated from the sale of a product, public relation does not necessarily end up in an increased sales volume. The end result in public relations could be a positive review by a customer or client. This means that the broader picture of public relations is how it is viewed among its publics. In this regard this document reflects a public relations campaign plan that was developed by Kylin cosmetic company. Kylin cosmetic is a company that deals with Lip Kit product. Recently, the product received F grade from Better Business Bureau. This was as a result of complaints filed by customers on delivery and goods or services issues with about 134 complaints 70 on delivery and 55 on product or services, for instance, the gloss brush. The issue was published on several media after the Framing, which was founded by an increasing number of complaints from customers dating back from June 2016. In defense to the rating, Kylie came out and was captured in the USA today and WWD on 7th July 2016. The negative public rating by BBB would ruin the image of the Kylie cosmetics online CAMPAIGN DESIGN 3 business and to combat this, “Kylie Jenner, the owner of the popular cosmetic online business responded by explaining that the problem might be resulting from vandalism of the favorite products, and therefore the rating was not fair” (Laura, 2015). The problem arises from the online complaints and ratings which is one of the public relations tools. The company has set to conduct a public relations campaign to mitigate the negative public relations issue, whose primary objectives will be To set up measures that will assure the customers of the safety of the product during delivery. To provide the clients and the stakeholders with the mitigations put forward to curb vandalism. To ensure the customer of the quality of the product and encourage them to continue using the company's brand. To reinforce customer trust and loyalty to their product that was lost as a result of the incident. Target groups The implementation of the public relations campaign will require a comprehensive approach which will attract the interest of various groups of people. It is because the outcome of the campaign will affect many groups of individuals. “All these have to be involved for them to be informed of their duties and activities” (Gregory, 2015). This approach is useful since it ensures that each party plays its role towards the achievement of the general objective of the campaign. This campaign will involve some key groups of interest. This includes the stakeholders CAMPAIGN DESIGN 4 who are the investors in the business. The management team which is participating in the organization of the daily operations of the firm and the customers whose feedback is valuable to the company. All these groups carry out the image of the enterprise. “An integrated approach to this plan will ensure that none of the important issues are left unaddressed thus contributing to the general outcome of the program” (Bousler, 2013). Needs The stakeholders are the investors in the business and therefore are concerned about the operation and profit. To the stakeholders, the future of the enterprise is more important than its present. They will be interested in the returns they get on their investments. “According to recent research, any organization that has the best rate of returns on the investment will remain attractive to the investor” (Martin, 2016). . Low levels of returns on investment always discourage stakeholders and investors from a business. Apart from the profit, the stakeholders are also interested in the future success of the firm and therefore they would like to maintain the integrity and goodwill of the business. The executives, on the other hand, are interested in satisfying the needs of the stakeholders and the customers. Due to this interest, they make decisions for the company that impacts on these requirements either directly or indirectly. They are interested in knowing and understanding the needs of these groups so that they can develop their work plans. The management is also bound to maintain a high performance and guard their performance matrix. This management team will be the implementers of the campaign and therefore they are interested in understanding every bit of the campaign. There is also personal interest among the CAMPAIGN DESIGN 5 individuals in the management who may require recognition. In a recent research by (Gregory, 2015), “the success of any organization is based on how the management can execute its function through the coordination of the resources to meet the needs of its consumers and investors.” The customers who are the users of the business products are the most important to the firm. They bring revenue and provide a market for the products. They are interested in the quality of the product they use. Their contribution could lead to the improvement of the product making it serve them best. The primary interest is the value for their money. They need to get products that fully satisfy their needs at fair prices. Ethics In the process of mitigating the public relations issues that emerged the company will conduct a PR campaign. An essential ethical consideration in any public relations is honesty. Since the aim of the PR is to create or improve a company image to the public, the possibility of incorrect information is very high. In an attempt to prove to the public that the business does not deliver half or empty packages, “it will provide information relating to delivery process and the possible loopholes for vandalism” (Martin, 2016). This could raise the need to provide customers with untrue information. However, Kylin cosmetics wish to pursue a high level of honesty during the campaign so that it can avoid disappointing the customers once the get to try the products or the services it offers. Though the information may seem to lower the reputation and give the company a negative review, “the company should accept their fault and try to give an explanation or even make compensation to the affected persons in order to maintain positive ethics rather than giving false information” (Bousler, 2013). CAMPAIGN DESIGN 6 Audience The best target audience for this PR campaign would be the media. “The media is the channel through which the information was passed to the public, and therefore the new changes will have to reach to them through the same channel” (Lloyd, 2015). Also, the use of the media to advertise this campaign will reach out to the many consumers who might have come across the article before, and this will ensure that they develop a new version of the company. This will also save time and resources since the information will reach both the stakeholders and the consumer using the same channel. The reputation of the company is sensitive in its publics, and therefore the message should be passed to each person with urgency to prevent further spread of the defamatory article. The public is to be made aware that something is being done to mitigate the issue at hand. “The organization should focus on reaching out to the customers the soonest possible, and this is possible through giving the address to the media who in turn will publish the outcome” (Lloyd, 2015). However, this should be done with the customer in mind and not the media. In conclusion, public relations are a fundamental tool to any organization in the world. It results in the organization gaining preference over others in the long run amongst the publics. Mitigating to poor PR created through the media is an indication that one cares about the customers needs and is customer oriented. It also keeps the customers assured of improvements on the product or services thus drawing them to be more loyal to the company amidst of negative PR that may be created. It serves as an assurance of continued business success. CAMPAIGN DESIGN 7 References Bousler, M. (2013, March 14). business insider. Retrieved April 20, 2016 Gregory, A. (2015). Planning and managing public relations campaigns : a strategic approach. London ; Philadelphia: Kogan Page. Lloyd, J., & Toogood, L. (2015). Journalism and PR : news media and public relations in the digital age. London : I.B. Tauris. Martin, D., & Wright, D. K. (2016). Public relations ethics : how to practice PR without losing your soul. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press.
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Explanation & Answer

For the sake of neatness kindly use the document with the title presentation of media selection aligned. The other one I had skipped alignment of the words, I have just noticed as I was going through it again for quality purposes.

NAME:
DATE:

INSTITUTION:









Effective communication requires different medium for
different target groups.
Traditional media of communication are newspapers,
magazines, televisions, radio, newsletters and tax press.
The target groups in this case are investors,
management team and customers.
We will look at the most suitable media for each target
group.







This are the financiers of the business, they are the
source of funds for the business. ("Accounting CPE &
Books - Accounting Tools", 2016)
They require financial information on the business
performance so as to determine if their investment has
a positive return.
The most suitable media of communic...


Anonymous
Just what I was looking for! Super helpful.

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