PJM 410            Module 8: Portfolio Project          Points 195  Submitting a file upload  Portfolio Project (195 Points) Important! Read First Choose one of the following two assignments to complete this week. Do  not do both assignments. Identify your assignment choice in the title  of your submission. Option #1: Risk Management Plan and Risk Register  The Project Management Institute (Project Management Institute, 2017) defines the Risk Management planning process as including: 1. Plan Risk Management 2. Identify Risks 3. Perform Qualitative Risk Analysis 4. Perform Quantitative Risk Analysis 5. Plan Risk Responses 6. Implement Risk Responses 7. Monitor Risks This is outlined in both A guide to the project management body of knowledge and the Practice standard for project risk management. For your final Portfolio Project, you will develop a complete Risk Management Plan and Risk Register for a project. In Module 3, you selected your industry and submitted an executive summary of your selection (high-level project charter). In Module 6, you developed a fully exhausted risk register of the risks on your project. Your final Risk Management Plan should fully encompass the components listed above and include the risk register. Using the instructor feedback from your milestone assignments, your Risk Management Plan should meet these requirements: Be 10-12 pages (3000-3600 words) in length (not including the title and references pages) Conform to the CSU-Global Guide to Writing & APA (Links to an external site.). Include at least six scholarly references in addition to the course  textbook. The CSU-Global Library is a good place to find these  references. Be sure to properly organize your writing and include a cover page,  an introduction, headings / subheadings for the body of your work,  analysis and recommendations, a conclusion, an appendix, and a list of  references. Consult this assignment template for a more complete list of  requirements: http://csuglobal.libguides.com/ld.php?content_id=21534702 (Links to an external site.). Refer to the Portfolio Project grading rubric below for information on assignment expectations for the final project. Option #2: Risk Management Planning Process  The Project Management Institute (Project Management Institute, 2017) defines the Risk Management planning process as including: 1. Plan Risk Management 2. Identify Risks 3. Perform Qualitative Risk Analysis 4. Perform Quantitative Risk Analysis 5. Plan Risk Responses 6. Implement Risk Responses 7. Monitor Risks For your final Portfolio Project, you will submit a paper detailing  the entire Risk Management planning process. You will include discussion  and analysis of terms learned throughout this course. Your paper should  describe each phase; how it is planned; and any inputs, tools and  techniques, and outputs that can be applied. The final project should demonstrate your critical thinking  abilities, your knowledge of risk management systems, and your ability  to apply risk management practices and tools. In Module 3, you submitted an outline of your paper. In Module 6, you submitted an annotated bibliography, including an APA references page.

Instructions:Information clearly relates to the main topic. Contributions are thoughtful and relevant to the discussion. Student includes examples and suggests external sources (links) to enrich the discussion. The quantity of information provided in the posting is appropriate to state the student’s opinion. Professional vocabulary and writing style are used consistently throughout the discussion.Marketing Debate: Do Brands Have Finite Lives?Often, after a brand begins to slip in the marketplace or disappears altogether, commentators observe, “All brands have their day,” implying brands have a finite life and cannot be expected to be leaders forever. Other experts contend brands can live forever, and that their long-term success depends on marketers’ skill and insight.Take a position: Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete.

attached is the peer response instructions along with the required reading material (chapter 7). I have included the original discussion instructions. In red is the peer response instructions. Please read the instructions and respond substantively to the question asked by the instructor as well as respond to students 1 and 2's posts with a minimum of 125 words. Ask the other students questions to extend their thinking. Let me know if you have any questions.