Make a Case Analysis on the Brent Spar Incident

Sep 2nd, 2014
Anonymous
Category:
Accounting
Price: $30 USD

Question description

Assignment 5.2: Case Analysis — The Brent Spar Incident

In 1995, Shell UK was sent reeling by a public relations disaster stemming from a conflict with the NGO Greenpeace over disposal plans for its obsolete Brent Spar oil rig located in the North Sea. The purpose of this assignment is to examine the case and to produce a list of “lessons learned” to guide other global enterprises in forming and nurturing effective partnerships with NGOs.

Procedure

  1. Conduct online research into the “Brent Spar” accident of 1995. Hint: Search with keywords “Brent Spar” along with “lessons”, “history”, “Greenpeace”, “Shell”, etc.
  2. Compose a substantive, thorough report containing a brief summary of the incident along with an annotated list of public relations (PR) lessons learned from the accident. Assume that the audience for your list includes PR managers and executives.


Tutor Answer

(Top Tutor) Studypool Tutor
School: Boston College
PREMIUM TUTOR

Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1822 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors