Business Finance
Ferris State Digital Advertising Alexa Rank & Web Site Metrics Discussion

Ferris State University

Question Description

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

  1. Go to - https://www.alexa.com/siteinfo
  2. Lookup these three website -
    1. https://www.doordash.com/
    2. https://www.ubereats.com/
    3. https://www.grubhub.com
  3. Click on the Traffic Metrics section for each page (you will need to do this three time and record/write down or screen shot the metrics)
  4. Review the Alexa Rank and Site Metrics for each page
  5. Answer the following two questions in two short paragraphs
    1. Based on the metrics, which site do you think is reaching the most customers
    2. Which site needs the most improvement and why?

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Find the attachment and let me know if you need any corrections

Running Head: DIGITAL ADVERTISING

Digital Advertising
Student Name
University Affiliation
Date of Submission

1

DIGITAL ADVERTISING
a) Doordash.com
Traffic Metric

Site Metric

2

DIGITAL ADVERTISING
b) Uber eats
Traffic eats

Site metrics...

Tutor_Queenta (2504)
UIUC

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