The MGT599 Session Long Project is designed to work in parallel with the Case Assignments, which build on each other module by module.After completing the Module 4 Case Assignment, in which you wrote a 6- to 8-page paper critically evaluating the fit—or the lack of fit—between the company's mission, strategy, and organizational components crucial to implementation, complete the following SLP assignment.Assignment Instructions:Using the same organization you used in the Module 1, Module 2, and Module 3 SLP Assignments, write a 2- to 3-page letter (more instructions below) addressing the following assignment components based on the Module 4 Case Assignment.Assignment Components:Focusing only on Step 6 from the Module 4 Case Assignment (“What changes would you—as the CEO—make to better assure the success of the company's strategy?”), use this final SLP Assignment to answer the same question about your chosen organization using the format described in the next step.In the form of a 2- to 3-page letter, write to your chosen organization as a consultant and provide specific advice based on Step 1 (above). You may write in the first person, but be sure that any suggestions you make are based on concepts you learned about in this course. This is not an opinion letter, but rather a business communication that should serve as the finished product the company would receive if it paid you as a consultant.Note on Style:This assignment is a letter. As such, no reference page is necessary. You may simply format this as a business letter, including the required details in the Assignment Components section above.

In 8 to 10 slides with voice narration, provide a brief overview of the situation and, using the key concepts from your strategic communications case study, the steps that can be taken to remedy the issues. The audience for your presentation is your peers and the goal of the presentation is to convince your audience that your communications will best address the problem you identified in the case study. Introduce the problem your communications are going to address, and use the following sections of your final project to persuade your peers:  Goals  Justification  Types of internal and external communications  Mediums for both communications  Target audiences and cultural considerations  Potential sources of conflict  Alignment with mission, vision, and goals  Measurement: internal and external Note: Although all of this information will be derived from the work you have done for your final project; be sure to revise the content for the purpose of the presentation and do not simply copy and paste.

Travis Kalanick was the founding CEO of the ride-sharing giant Uber. Under his leadership, Uber has become a globally successful firm with a valuation over $60 billion. Kalanick is in his early forties, but Uber is the third firm that he started. Earlier in his career he founded the file-sharing company Scour which ended up going bankrupt due to lawsuits. He had more success with another file-sharing company called Red Swoosh which he later sold for $19 million.In spite of all of his accomplishments and success, he has always been a controversial CEO. Recently he was caught on video berating an Uber driver, a video that went viral. He has also faced allegations of fostering a toxic corporate culture. After facing a continuing wave of negative publicity, Kalanick had to step aside as CEO, but remains as a powerful member of Uber’s Board of Directors. He is also still one of their major shareholders, so even though another CEO will be managing the day-to-day, affairs he is likely to remain as a major leader within Uber.For this paper you should first thoroughly review the background readings and make sure you are clear on the distinction between charismatic, transformational, and transactional leadership. Then do some research on Travis Kalanick’s leadership style. There is no shortage of articles about Travis Kalanick and Uber. But harder to find are articles on what kind of leader he is and how he leads his employees. Here are a few articles to get you started, but if you can find articles that are more recent or have more information about his leadership style, feel free to use them in your paper instead:Hook, L. (2017, March 10). Uber: The crisis inside the “cult of Travis.” Financial Times, p. 11.[ProQuest]Reuters. (2017, April 13). Uber CEO Travis Kalanick's iron grip poses challenge in COO search. Economic Times. Retrieved from http://economictimes.indiatimes.com/small-biz/startups/uber-ceo-travis-kalanicks-iron-grip-poses-challenge-in-coo-search/articleshow/58168763.cmsFast Company. (2015, September 25). Travis Kalanick, the fall and spectacular rise of the man behind Uber. South China Morning Post. Retrieved from http://www.scmp.com/magazines/post-magazine/article/1860723/travis-kalanick-fall-and-spectacular-rise-man-behind-uberCase AssignmentAfter you have reviewed the background materials and done some research on Travis Kalanick, write a 4- to 5-page paper addressing the issues below. Make sure to cite both required background readings such as Barine and Minja (2012) or Luthans et al. (2015) as well as specific articles on Travis Kalanick.Does Travis Kalanick meet the definition of a charismatic leader based on what you’ve read? Explain your answer using both the required background textbook readings as well as specific information you found about Kalanick.Does Travis Kalanick meet the definition of a transformational leader based on what you’ve read? Explain your answer using both the required background textbook readings as well as specific information you found about Kalanick.Does Travis Kalanick meet the definition of a transactional leader based on what you’ve read? Explain your answer using both the required background textbook readings as well as specific information you found about Kalanick.Overall, what do you believe are the main benefits and drawbacks of Travis Kalanick’s approach to leadership? Do you think he needs to make major changes in his leadership style?