Business Communication 10e,
Newman
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in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Résumé
Online Image
Interviews
and Follow-Up
Cover Letter
Etiquette
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Résumé
Online Image
Interview and
Follow-Up
Cover Letter
Etiquette
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Personal
brand
What are you known for?
Competencies
Knowledge
Skills
Abilities
Identify
strengths, gifts, and values
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certain product or service or otherwise on a password-protected website for classroom use.
Lots of white
space
Easy-to-scan
headings and
bullets
Simple fonts
and design
features
Clear dates
in reverse
chronological
order
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Clear
descriptions
with action
verbs
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
100%
accurate
Contact
Information
Name, Address, Email Address,
Phone Number
Education
College Name, Major, Degree,
Date of Graduation
Work
Experience
Companies, Job Titles,
Responsibilities/Achievements,
Dates of Employment
Other Skills
and
Experience
Extracurricular Activities, Language,
Computer Skills, Special Skills
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Prefer the chronological résumé style
Provide complete information about your work history
Show how your work experience qualifies you for the specific job
Use concrete, achievement-oriented words to describe your
experience
Stress specific accomplishments directly related to the job
Include relevant unpaid positions
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Before
• Was responsible
for creating,
designing, and
developing a new
web page about
sustainability
efforts at the
company, CocaCola
After
Responsible for
developing
sustainability
web page for
Coca-Cola
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Résumé
Online Image
Interview and
Follow-Up
Cover Letter
Etiquette
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
LinkedIn
Infographic
resumes
Social Resumes
VisualCV
ResumeSocial
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certain product or service or otherwise on a password-protected website for classroom use.
What are the advantages of these supplements
to the traditional résumé?
Online Résumé
Video Résumé
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Résumé
Online Image
Interview and
Follow-Up
Cover Letter
Etiquette
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Express interest in the
company and position
Highlight how your
background specifically
matches job
qualifications
Reveal a bit about your
personality
Demonstrate your
business writing skills
Provide the employer
with logistical
information
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Use the
standard
letter
format
Explain
your
interest in
the job
Keep the
opening
short
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certain product or service or otherwise on a password-protected website for classroom use.
Expand on
relevant
experience
Politely ask
for an
interview
Use a
standard
closing
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certain product or service or otherwise on a password-protected website for classroom use.
Expand your job search by meeting with people
Your school’s alumni database
Friends and family
The company’s website
Articles about the company
CHRIS RYAN/JUPITER IMAGES
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certain product or service or otherwise on a password-protected website for classroom use.
A business communication instructor would not
likely advise a student to write "feed you a line
of crapp [sic]" in a cover letter, but for one
student, the approach seemed to get good
results.
Link to full
story and
cover letter
on the blog.
Calling your university "average," offering to "fetch coffee," and
admitting to having no "special skills"— these are not compelling
reasons to hire a job candidate. But the letter has been
forwarded among colleagues at financial firms, and the comments
are positive. Some call it one of the best cover letters they have
ever seen. Wow.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Résumé
Online Image
Interview and
Follow-Up
Cover Letter
Etiquette
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Standard
• Includes
general
questions
Behavioral
• Asks specific
questions
about your
past behavior
to predict
future
performance
Case
• Requires you
to analyze and
solve a
problem
Stress
• Simulates
stressful
environments
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certain product or service or otherwise on a password-protected website for classroom use.
Competency = Relationship Building
• Please tell me about the best working relationship you ever had.
• Please describe a time when you had to work with someone you
didn’t like.
• Describe a time when it was particularly difficult for you to gain
credibility with someone. What did you do?
Competency = Problem Solving/Decision Making
• Describe a problem you’ve had on the job and how you went about
solving it.
• Give me an example of an assignment you had—either in school or at
work—that you found particularly challenging. How did you go about
handling it?
• Please tell me about a difficult decision you’ve made in the last year.
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certain product or service or otherwise on a password-protected website for classroom use.
Situation or Task:
What brief context is
important for the interviewer to understand?
Action:
How did you handle the situation? What
did you do?
Result:
How did the situation turn out? How can
you prove that your action was appropriate in the
situation?
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Eliminate noise and distractions
Prepare a neat, professional-looking workspace
Dress as you would for an in-person interview
Practice with a friend to check lighting, sound...
Consider shorter responses to make it easier for
the interviewer to jump in (for phone interviews)
© BERNHARD LANGCUTURA/CORBISRF
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
How would you describe a typical day on the job?
What opportunities exist for ongoing training and development?
Why did you choose to work here, and what keeps you here?
What is the first problem the person you hire must attend to?
What makes someone successful in this position?
What are the organization’s plans for the future?
What do you see as the biggest opportunities and challenges for
this division/company?
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
YURI ARCURS/SHUTTERSTOCK.COM
Choose a well-tailored, clean, conservative outfit
for the interview
Business Attire
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certain product or service or otherwise on a password-protected website for classroom use.
Has this happened to you?
What can you do about it?
Received just
a form letter
after the
initial
application
Received no
response after
a screening or
first interview
Received no
response after
a second (or a
third!)
interview
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Consider calling a week or so
after you send your résumé
Listen to example
Respond to a request for
an interview
Listen to example
How would you respond?
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Immediately
following the
interview, critique
your performance,
your résumé, and
your cover letter.
Send a thank-you
email to the
interviewer.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Résumé
Online Image
Interview and
Follow-Up
Cover Letter
Etiquette
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Before the Meal
Confirm dietary
restrictions
Make reservations
Order last
Go light on the
liquor
Wait for the host
to start eating
Keep elbows off
the table
Leave napkin on
the chair
Tip 15-20%
Send a thank-you
note
During the Meal
Stay engaged in
conversation
Take small bites
Use outer
silverware first
After the Meal
Don’t take
leftovers home
Offer to pay
Thank the payer
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Manage your privacy settings
© PETER SCHOLEY/ALAMY
Google yourself
Avoid posting
questionable content
Post positive content that
shows your strengths
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Always knock on you coworker’s cubicle
Never shout a comment to the next cubicle
Do not leave valuables unattended
Avoid talking on the phone too loudly
Avoid eavesdropping on conversations
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
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