Integrated Marketing Communication Plan

User Generated

QeIben

Business Finance

Description

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: 

  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
  • Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer


Anonymous
Really useful study material!

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