What valuable functions can brands perform for a firm, writing help

Jul 21st, 2016
RockCafe
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Price: $5 USD

Question description

Directions:  Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Include sources and they must be cited in APA format. Your response should be four (4) double-spaced pages.

Respond to the items below.

1.  Explain customer-perceived value.

2.  Explain total customer satisfaction.

3.  What valuable functions can brands perform for a firm?

4.  Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.

5.  Incorporating the concepts discussed in this assignment, answer the following: How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation. 


Tutor Answer

(Top Tutor) Daniel C.
(997)
School: University of Maryland
PREMIUM TUTOR

Hi sswier, Here it is I'm through, It was a pleasure working on this, thanks

Running head: CUSTOMER SATISFACTION ANALYSIS

CUSTOMER SATISFACTION ANALYSIS
Name
Course
Institution

1

CUSTOMER SATISFACTION ANALYSIS

2

Customer-perceived value
Customer-perceived value is a business concept, this is the projected benefit from a
customer’s point of view of a given product or service. It is also the marketing and branding
concept that points out the success of a given product and it depends on customers’ needs if they
have been satisfied. Consumers’ deceptive valuation shoots from tangible, psychological and
social advantages which normally affects the mandate of a given product leading to nee of
setting prices of the product. It also demands that when a company creates its brand and
introduces its products to the market customers eventually will determine on how to react and
recognize to the marketing messages. Brands apply substantial period examining the market so
as the customers can give feedback depending on how the think and feel about the product
(Diamantopoulos, Fritz, Hildebrandt, & Bauer, 2012, pp. 571-586).
Total customer satisfaction
Total customer satisfaction is the amount by what means products and services delivered
by a given company encounter customer expectations. Also, this the quantity of clients, or
proportion of customers, whose described involvement by a firm, its pro...

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