Marymount University Lyft Company & Disneys Cruise Line Questions

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Business Finance

Loyola Marymount University

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for question #7 you need to apply Micheal porter, Ghemawat and Rivkin frame work. I will share these readings with you

For question #18 you need to apply competing on Resources reading which I will share with you as well

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QUESTION 7 100 words or Fewer On Friday March 1st, Lyft announced that it will have an Initial Public Offering (IPO) 

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QUESTION 7 100 Words or Fewer On Friday March 1st, Lyft announced that it will have an Initial Public Offering (IPO). At an estimated $20 Billion market capitalization (i.e. value), Lyft will undoubtedly be one of the biggest financial events of the year. If you haven't taken Lyft, it is a ridesharing app like Uber. Here are the market share percentages: Rideshare - Monthly Sales Growth 250 January 2019 Share of Sales 200 Other 2.6% Lyft 28.9% 150 Uber 68.5% 100 Indexed U.S. Sales* 50 2016 2017 2018 2019 * Indexed to rideshare Jan 2016 sales (=100) M Second Measure Using specific ideas from Michael Porter, Ghemawat and Rivkin, and the industry material from weeks 3 and 4, I'd like you to give me 3 pieces of information: 1. Two (2) good reasons why Lyft will be a dominant transportation company for years to come. Each reason should be based on a specific concept from class 2. One good reason why Lyft will be a failure in the next few years. This must use specific class concepts (that is: "not being profitable" is not a sufficient answer). Τ Τ Τ Arial 3 (12pt) * T - : 25 ABC Y Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Ans JON W ! MacBook QUESTION 18 When Disney decided to go into the cruise business, it choose to do it alone and not partner with an incumbent Cruise line such as Royal Caribbean, Carnival, or Princess. *Briefly* (
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Question 7

With an estimated $20 billion market capitalization, Lyft is undoubtedly one of the
biggest and established companies. One reason that can make the company dominant in the
market is by developing proper and perfect communication with the market. The company must
acknowledge the power of buyers and suppliers and understand what attracts t...


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