Description
the paper should be 2 pages (excluding the title and references pages) Microsoft Word document with double spacing, 12-pt. Times New Roman font, one-inch margins, and at least three sources cited in APA format.
select a brand from the provided list and analyze its current digital marketing strategy. Begin by selecting a brand, doing
your analysis, and then answering the questions in the critical elements below:
Starbucks
Microsoft
TED Talks
Doritos
Burberry
Nike
Oreos
Denny’s
Pampers
Netflix
Dove
Honest Tea
ADT
Taco Bell
Beats by Dre
Reese’s
Krylon Spray
Paint
MasterCard
Prudential
Target
IKEA
Lego
Harley-Davidson
Specifically, the following critical elements from Final Project I must be addressed:
I. The Brand’s Use of Digital Marketing: In this section, you will examine the current marketing strategies used by the brand you selected.
A. Describe the strategy the brand is using to position itself in digital media (social, mobile, and online). Support your description with examples.
B. Describe how the brand’s digital media strategy relates to its overall marketing campaign seen in print, television, and online. Support your description with examples.
C. Examine whether the digital marketing activity aligns with the organization’s overall brand. Support your response with examples.
instruction is under the file named MKT-265
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Explanation & Answer
Attached.
Running Head: STARBUCKS DIGITAL MARKETING STRATEGY
Starbucks Digital Marketing Strategy
Student's Name
Institutional Affiliation
Date of Submission
1
STARBUCKS DIGITAL MARKETING STRATEGY
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Starbucks Digital Marketing Strategy
Starbucks is a recognized brand known for its strength in marketing and the commitment
to maintaining their brand consistency. The company is among the most engaging brands on
online and prioritizes social media pages to interact with clients and market its products. In
particular, it has more than 37.2 million likes on Facebook, 11.9 million Twitter followers, about
153k YouTube subscribers, and approximately 16 million Instagram fans. Starbucks markets its
products and communicates with its clients on its Facebook platform by posting photos that
involve updates on their latest products. The posts are always colorful, bright, and quirky. The
company also uploaded videos over 60 videos and promoted some of them which received high
engagement. The videos featured the company’s employees making their famous brews and
relaunching their beverages. The Company also promoted content on its second season video
campaign known as Upstanders featuring a series of original stories of Americans who made a
difference to their community (Pratap, 2020).
Moreover, Starbucks also uses Twitter to gain followers and interact with its customers.
The proactive tweets by the brand demonstrate...